Without a background or steady base of knowledge of Pro AV, it’s honestly hard to keep up with all the advanced digital display technology that NanoLumens puts to work in its state-of-the-art displays. Micro LED versus LCD, pixels, pitch, curved display… for a new customer or someone new to the industry, learning and understanding all the terminology is no doubt a challenge.

On this new episode of NanoSessions, a NanoLumens podcast, host Sean Heath welcomed senior copywriter Robert Simms to discuss the learning curve and how he goes about writing copy that’ll get read.

“When you’re learning how to learn something, first you have to accept the fact you probably don’t know anything about the space you’re getting into,” Simms said. “That was certainly the case with me. When I came to the industry, I had almost zero understanding of how the technology and the industry worked and how people in the industry communicated with each other.”

But lacking a background in engineering helped Simms approach learning complex technology with an outsider’s or layman’s viewpoint.

“My background in communications helped me take a complex subject in engineering and translate it into more simplistic ideas that people without an engineering background will understand,” Simms said. “If I had my druthers, I’d write as informally as possible because I’ve found the most natural way to communicate is to write as you speak.”

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