NanoSessions: How to Decipher Digital Display Technology As a Novice User

Without a background or steady base of knowledge of Pro AV, it’s honestly hard to keep up with all the advanced digital display technology that NanoLumens puts to work in its state-of-the-art displays. Micro LED versus LCD, pixels, pitch, curved display… for a new customer or someone new to the industry, learning and understanding all the terminology is no doubt a challenge.

On this new episode of NanoSessions, a NanoLumens podcast, host Sean Heath welcomed senior copywriter Robert Simms to discuss the learning curve and how he goes about writing copy that’ll get read.

“When you’re learning how to learn something, first you have to accept the fact you probably don’t know anything about the space you’re getting into,” Simms said. “That was certainly the case with me. When I came to the industry, I had almost zero understanding of how the technology and the industry worked and how people in the industry communicated with each other.”

But lacking a background in engineering helped Simms approach learning complex technology with an outsider’s or layman’s viewpoint.

“My background in communications helped me take a complex subject in engineering and translate it into more simplistic ideas that people without an engineering background will understand,” Simms said. “If I had my druthers, I’d write as informally as possible because I’ve found the most natural way to communicate is to write as you speak.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

NRF 2022 Retail's Big Show
What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
January 14, 2022
 In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City. As retail Read more
Schools Struggle to Reach Their Education Technology Goals. Here’s Why and How To Fix It.
January 14, 2022
As we hit the two-year mark of the COVID-19 pandemic, the education sector continues to struggle in adjusting to virtual and hybrid education at scale. In 2020, McKinsey estimated that, due to COVID Read more
85% of Clinical Drug Trials Face Delays. What's the True Cost?
85% of Clinical Drug Trials Face Delays. What’s the True Cost?
January 14, 2022
  Clinical trials can save lives and provide new ways to treat disease. The industry estimates that 85% of all clinical trials face delays due to patient enrollment. Understanding that challenge Read more