Can Social Media Redesign Global Cities?

Europe was devastated by World War II with large sections of cities completely destroyed. Soon after the conflict ended it was time to rebuild. The most popular material quickly became concrete. The material was sturdy enough to withstand future potential conflicts
and cheap enough to rebuild quickly.
Many buildings made nearly completely of concrete shot up and the material also became integral to interior design in the era. This aesthetic became known as brutalist after the french term beton brut, or “exposed concrete.”
This style made its way around the world soon after, but also became reviled just as quickly. Due to strong backlash, many of these buildings were torn down just a few years after they were constructed. Others were left to deteriorate.
In recent years, architecture enthusiasts have spurred a resurgence of respect for this style through Instagram. Hashtags for brutalism and brutalismo have been used hundreds of thousands of times in the last five years.
This renewal in interest through social media has spurred conservation efforts to ensure that the remaining buildings of this style don’t become decrepit.

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
Revolutionizing Revenue Cycle Management: The Power of AI & Automation
July 7, 2025

Amid a rapidly evolving tech landscape, decision-makers need to navigate new AI-driven solutions addressing industry-specific hurdles. This session, recorded at the HFMA 2025 show, sheds light on how leaders are using pioneering automation technologies to stay competitive and efficient.

Read More
Portable AV system
AV Anywhere: Portable AV Systems Are Now Essential for Mission-Critical Response in Unpredictable, Connectivity-Challenged Environments
July 7, 2025

In crisis scenarios, portable AV systems must perform under pressure because failure is not an option. As Keysight Technologies notes, the evolution of mission-critical communications now depends on low-latency, mobile-ready platforms that can operate reliably in unstable, infrastructure-poor conditions, making portable AV systems essential for real-time response and public safety operations. These are the…

Read More
future of marketing
Vibes and the Future of Marketing with Adbloom Founder and CEO Andrew Abony
July 7, 2025

Affiliate marketing is shedding its outdated reputation and entering a new era—one centered on authenticity, emotional resonance, and genuine human connection. As the future of marketing becomes increasingly relationship-driven, this shift is impossible to ignore. In fact, during the 2024 U.S. Cyber Monday, influencers and affiliate marketers were responsible for driving around 20% of…

Read More
brand identity
The Branding Balancing Act: Reinvent Without Losing Your Brand Identity
July 7, 2025

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Read More