Articles by tag: TikTok
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From Athlete To Executive: Navigating Healthcare’s Competitive Landscape
Navigating healthcare’s competitive landscape requires innovative solutions addressing care quality and affordability. CapExpert is a game-changer in outpatient healthcare. It enhances asset management, ensuring the best care for patients. Luke Johnson, Co-Founder and CEO of CapExpert, spoke with Highway to Health’s David Kemp on how CapExpert enhances asset management, bridging visibility gaps and streamlining […]
How do Noise-Canceling Microphones Work?
Have you ever wondered how noise-canceling microphones work? This brief product video from Icom provides the answer. Icom’s advanced F7000 Series P25 radios, along with select IDAS models like the F3400D boast cutting-edge noise-canceling microphone technology. Icom achieves noise canceling through the AMBE+2 vocoder, distinguishing between speech and background noise, converting the former into […]
The SOC Landscape is Seeing a Gradual Change as Professionals Pivot from GSOC to CSOC
Professionals from the GSOC environment are moving over to the CSOC landscape, and this is a very noticeable change and sign of the SOC industry’s evolution. The transition unveils an unprecedented layer of similarities and experiences, clarified by the willingness to be the learner in the room. As the world moves toward navigating […]
Harnessing TikTok Could Help B2B Companies Elevate Their Job Education
Harnessing TikTok for more than fun videos: Advertisers are doing it, so why not B2B companies? The social media giant TikTok’s recent integration of sponsored content into its search results closely resembles Instagram’s strategy earlier this year. Users searching for videos will now encounter ads alongside organic content with a distinct “sponsored” label. While […]
Despite the Potential Ban, Brands Are Still Choosing TikTok for Marketing. Here’s Why They Should Keep It Up.
Even as TikTok gets into trouble with the Biden administration and individual U.S. states over its supposed ties to Chinese company ByteDance, the short-form video platform remains popular with brands that use it as a marketing tool. Software solution intermediary and research company Capterra recently released a survey involving 300 marketers that use TikTok […]
Riding the TikTok Wave: Spotify’s Redesign Targets Video Podcasting Market
Spotify takes inspiration from TikTok’s discover feed in its latest redesign, targeting the podcasting market, sparking a debate. Out with the old, in with the new! Spotify shakes things up with its latest redesign, taking cues from TikTok’s discover feed to capture the video podcasting market. But is this a scalable move that caters […]
Marketing Professionals Say AI Influencers are Here to Stay
Let’s talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting ‘hacked’ in 2018 by a pro-Trump Influencer. No? What about Maybelline unveiling ‘May’, its own digital influencer created to sell mascara? Like it or not, AI influencers, or more concretely, animated […]
Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content
If you’re growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you’re not alone. Market research firm GWI found that Gen Z’s engagement with influencers has fallen by 12% since 2020. And now, terms like influencer fatigue and deinfluencing are growing in popularity as consumers share […]
What Zuckerberg Got Wrong With the Metaverse
Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse. Dan’s Thoughts: Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets. […]
Is TikTok Marketing Relevant for B2B Companies?
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful […]
Oracle Wins Bid for TikTok But Still Seeks Political Approval
The race to buy Gen Z’s favorite social media app, TikTok, has been front and center in the past few weeks. Finally, TikTok’s Chinese parent company, ByteDance, struck a deal with Oracle after turning down bids from Microsoft and Walmart. As President Trump’s ban of TikTok looms this weekend, US officials still need to […]
Where Influencer Marketing is Providing the Most Value
Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as have the brands standing alongside them. Once COVID-19 took hold, it’s impact rippled through the influencer community, affecting many influencers and the brands they […]