Articles by tag: TikTok

Riding the TikTok Wave: Spotify’s Redesign Targets Video Podcasting Market

Spotify's redesign
  Spotify takes inspiration from TikTok's discover feed in its latest redesign, targeting the podcasting market, sparking a debate. Out with the old, in with the new! Spotify Read more

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cryptocurrency
Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
March 28, 2023

In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]

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DLT
Gossip About Gossip: How Aberdeen Plans to Tokenize Investment Funds on Hedera
March 28, 2023

Private equity investments are often regarded as higher risk profiles than any other asset classes. Because of liquidity concerns and higher barriers of entry, everyday individual investors are steered away from alternative asset classes like private equity. That’s where fractionalization of large-scale investments through blockchain and DLT technology provides accessibility and privacy among individual investors. […]

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HIP
Using HIP to Improve Hedera Hashgraph
March 28, 2023

The Hedera Improvement Proposal (HIP) is a process established to help developers formulate new ideas and improvements within Hedera Hashgraph. According to InfoQ, workplace feedback helps boost efficiency. The method allows the development team’s members to submit their suggestions and receive constructive criticism and opinions from fellow developers. HIP allows Hedera to have an orderly […]

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Riding the TikTok Wave: Spotify’s Redesign Targets Video Podcasting Market
March 23, 2023

Spotify takes inspiration from TikTok’s discover feed in its latest redesign, targeting the podcasting market, sparking a debate. Out with the old, in with the new! Spotify shakes things up with its latest redesign, taking cues from TikTok’s discover feed to capture the video podcasting market. But is this a scalable move that caters […]

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Marketing Professionals Say AI Influencers are Here to Stay
March 20, 2023

Let’s talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting ‘hacked’ in 2018 by a pro-Trump Influencer. No? What about Maybelline unveiling ‘May’, its own digital influencer created to sell mascara? Like it or not, AI influencers, or more concretely, animated […]

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Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content
February 28, 2023

If you’re growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you’re not alone. Market research firm GWI found that Gen Z’s engagement with influencers has fallen by 12% since 2020. And now, terms like influencer fatigue and deinfluencing are growing in popularity as consumers share […]

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What Zuckerberg Got Wrong With the Metaverse
November 11, 2022

Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse. Dan’s Thoughts: Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets. […]

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Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021

There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful […]

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Oracle Wins Bid for TikTok But Still Seeks Political Approval
September 18, 2020

The race to buy Gen Z’s favorite social media app, TikTok, has been front and center in the past few weeks. Finally, TikTok’s Chinese parent company, ByteDance, struck a deal with Oracle after turning down bids from Microsoft and Walmart. As President Trump’s ban of TikTok looms this weekend, US officials still need to […]

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Where Influencer Marketing is Providing the Most Value
August 7, 2020

Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as have the brands standing alongside them. Once COVID-19 took hold, it’s impact rippled through the influencer community, affecting many influencers and the brands they […]

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Is TikTok’s Time Really Up?: Business Casual
July 10, 2020

Powered by RedCircle The conversation around user data and how it’s collected and shared is louder than ever, and it’s now butting heads with one of the world’s most popular social media platforms. TikTok, a Chinese-based app allowing users to share short videos of themselves dancing, performing skits, commenting on others’ videos and much more, […]

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The Problem With Unregulated Screentime
June 1, 2020

A survey released recently by ParentsTogether, a national parent-led organization with over 2 million members, shows the vast majority of parents are concerned about a massive spike in their children’s screen time during the coronavirus pandemic. Nearly half of respondents’ kids (48%) are currently spending more than six hours per day online (a nearly 500% […]

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