Articles by tag: TikTok

Harnessing TikTok Could Help B2B Companies Elevate Their Job Education

harnessing TikTok

Harnessing TikTok for more than fun videos: Advertisers are doing it, so why not B2B companies? The social media giant TikTok’s recent integration of sponsored content into its search results closely resembles Instagram’s strategy earlier this year. Users searching for videos will now encounter ads alongside organic content with a distinct “sponsored” label. While […]

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Despite the Potential Ban, Brands Are Still Choosing TikTok for Marketing. Here’s Why They Should Keep It Up.

Even as TikTok gets into trouble with the Biden administration and individual U.S. states over its supposed ties to Chinese company ByteDance, the short-form video platform remains popular with brands that use it as a marketing tool. Software solution intermediary and research company Capterra recently released a survey involving 300 marketers that use TikTok for […]

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Riding the TikTok Wave: Spotify’s Redesign Targets Video Podcasting Market

Spotify takes inspiration from TikTok’s discover feed in its latest redesign, targeting the podcasting market, sparking a debate. Out with the old, in with the new! Spotify shakes things up with its latest redesign, taking cues from TikTok’s discover feed to capture the video podcasting market. But is this a scalable move that caters […]

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Marketing Professionals Say AI Influencers are Here to Stay

Let’s talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting ‘hacked’ in 2018 by a pro-Trump Influencer. No? What about Maybelline unveiling ‘May’, its own digital influencer created to sell mascara? Like it or not, AI influencers, or more concretely, animated […]

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Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content

If you’re growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you’re not alone. Market research firm GWI found that Gen Z’s engagement with influencers has fallen by 12% since 2020. And now, terms like influencer fatigue and deinfluencing are growing in popularity as consumers share […]

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What Zuckerberg Got Wrong With the Metaverse

Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse. Dan’s Thoughts: Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets. […]

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Business Services
Is TikTok Marketing Relevant for B2B Companies?

There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful […]

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sustainability impact report
A Look Into MG2’s Sustainability Impact Report
April 22, 2024

When businesses invest in building strategies around a sustainability impact report, it’s a win-win for the environment, the company, and the community the business serves. The architecture and design industries face renewed pressure to innovate sustainably in an era marked by rapid environmental shifts and an escalating climate crisis. As businesses and individuals become […]

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Oosto CEO, Avi Golan, on facial recognition technology
Facilities Housing Vulnerable Populations can Utilize Facial Recognition Technology to Detect and Locate
April 19, 2024

As technology demands evolve and see changes, the area of facial recognition technology can be of great use for vulnerable populations. As it stands, the integration of facial recognition technology and behavior analytics can enhance the safety and operational efficiency in sensitive environments like assisted living facilities.  Avi Golan, CEO at Oosto, and Dieter […]

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Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

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V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

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Oracle Wins Bid for TikTok But Still Seeks Political Approval
September 18, 2020

The race to buy Gen Z’s favorite social media app, TikTok, has been front and center in the past few weeks. Finally, TikTok’s Chinese parent company, ByteDance, struck a deal with Oracle after turning down bids from Microsoft and Walmart. As President Trump’s ban of TikTok looms this weekend, US officials still need to […]

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Where Influencer Marketing is Providing the Most Value
August 7, 2020

Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as have the brands standing alongside them. Once COVID-19 took hold, it’s impact rippled through the influencer community, affecting many influencers and the brands they […]

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Is TikTok’s Time Really Up?: Business Casual
July 10, 2020

Powered by RedCircle The conversation around user data and how it’s collected and shared is louder than ever, and it’s now butting heads with one of the world’s most popular social media platforms. TikTok, a Chinese-based app allowing users to share short videos of themselves dancing, performing skits, commenting on others’ videos and much more, […]

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The Problem With Unregulated Screentime
June 1, 2020

A survey released recently by ParentsTogether, a national parent-led organization with over 2 million members, shows the vast majority of parents are concerned about a massive spike in their children’s screen time during the coronavirus pandemic. Nearly half of respondents’ kids (48%) are currently spending more than six hours per day online (a nearly 500% […]

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