What Zuckerberg Got Wrong With the Metaverse

Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse.

Dan’s Thoughts:

Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets. It’s because he bet everything while not focusing on that core product. Companies like Alphabet over and over again have made investments in big audacious projects, but they never got away from the core business. Alphabet still understands its search. AWS is focused on its cloud business. That’s where its opting comes from. For meta, it went all in on this 10-year vision, and in the meantime, TikTok was taking customers away. It was losing its core audience.

It had already hurt the trust of many of its customers because of what’s gone on with, privacy, the elections, and moderation. Some of the same things are going on, with Elon Musk and overall the shedding of so many employees in such a short period of time. Staying away from doing that has created a lot of uncertainty in the long run.

For Meta and Facebook, I think he needs to get back to the core business, focus on making money, and then reinvest those dollars and ensure the company has a long-term strategy. And maybe it’s the metaverse, but it can’t be just the metaverse.

Follow us on social media for the latest updates in B2B!



One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More