Articles by tag: Black Friday

Can Retailers Keep Consumer Holiday Shopping at Record Highs?

consumer holiday shopping

Consumers are spending record amounts during this holiday season as seen on the 2022 Black Friday and Cyber Monday. Not only was it a record weekend of sales for Cyber Monday and Black Friday revenue, but the wealth was shared across multiple platforms. Shopify merchants set their own holiday sales records with $7.5 billion […]

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Retail
Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?

This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting […]

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Articles
How Should Retailers Prepare for Thanksgiving Online Order Fulfillment?

Black Friday and Cyber Monday have come and gone, but holiday shopping is still in full swing. Leading up to the first holiday season post-COVID-19, there has been uncertainty about the percent of shoppers sticking to online retail instead of traditional brick-and-mortar shopping. Luckily, neither party need worry. Thanksgiving weekend proved to be omnichannel […]

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Articles
The Big Retail Winners & Losers From the 2022 Thanksgiving Weekend

The 2022 Thanksgiving weekend holiday shopping saga continues to have resounding consequences across retail, proving to be a winning weekend for in-store and ecommerce sales. But did everyone win in the same fashion? According to new data out of Adobe Analytics, online sales on Black Friday and Cyber Monday in 2022 set new records, with […]

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Articles
Consumers Break Early Holiday Shopping Records: A Win for Retail

Thanksgiving weekend was a revenue win for the retail industry as consumers could not forgo early holiday shopping. Since the pandemic and current recession, retailers have been feeling the pressure from consumers as they raise their prices while consumers spend their money more wisely. The holiday season brings retailers the chance to make sales, […]

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Articles
Retailers Deep Discounts Meant a Busy Black Friday

2022 marked record years for Black Friday and Cyber Monday sales. CNN Business reports that “online Black Friday sales in the United States topped a record-breaking $9.12 billion this year.” According to Yahoo News, “Cyber Monday sales rose to $11.3 billion from a year earlier, making it the biggest U.S. online shopping day in […]

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Articles
2022 Cyber Monday Broke Records This Year With Consumers Spending $10.7 Billion

2022 Cyber Monday broke records this year based on Adobe Analytics’ figures, which tracks seasonal e-commerce activity, Cyber Monday generated $11.3 billion in online sales. The record-breaking day is also a record year for sales, which were down from $10.8 billion in 2020 (when $10.7 billion was recorded in sales), and a record for the […]

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Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

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healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

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Other Articles
Why the True Winners of This Holiday Season Are the Consumers
December 2, 2022

Online sales were up in 2022, and this year the United States broke sales records for both Black Friday and Cyber Monday. Consumers are continuing to spend and buy despite the coming recession that many experts are warning of. Lisa Miller believes that the true winners of this holiday season are the consumers who are […]

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Low Consumer Confidence Leads to Record Black Friday Sales? What Gives?
November 28, 2022

For some, record sales this last Black Friday may come as a bit of a shock. According to Commercial Observer, in the lead up to Black Friday, “consumers are feeling much more hesitant, and the retail landscape is looking trickier” thanks to inflation impacting consumer confidence. How much is consumer confidence actually impacting discretionary […]

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Top Learning Lessons from 2021’s Supply Chain Disruptions
December 23, 2021

2021 has certainly been a year to remember for supply chain disruptions and those who work in it. COVID did its fair share of damage, but it also gave professionals a chance to assess supply chain standards, and it revealed many weaknesses hidden within this delicately balanced system. From the ongoing chip shortage to critical […]

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Cyber Monday Will Be the Big Test for Retailers’ Ecommerce Strategies
November 26, 2021

The holiday shopping season gets its first big test this weekend with Black Friday deals and the welcomed-by-retailers resurgence of in-store shopping and deals. Even if consumers are looking to hit stores bright and early on Friday, the last almost two years of ecommerce acceleration and validation have changed retailers’ omnichannel strategies. Retailers will […]

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Holiday Demand Forces Retailers to Get Creative with Hiring Strategies
November 25, 2021

Black Friday is upon us, and rebounding consumer demand coupled with lingering product delays and U.S. dollar inflation is making for an unpredictable holiday demand. Retail executives have been investing in resiliency strategies for the holiday season starting last year, like putting money towards omnichannel fulfillment, more flexible operations and inventory management solutions. Where […]

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Retailers Invested in Fulfillment and Demand Forecasting Post-Pandemic. Will it Pay Off for Black Friday?
November 24, 2021

Black Friday is right around the corner, marking the first climax of the holiday shopping season. As early as last year, retailers have been gearing up for months now for a “normal” Black Friday, working to meet rising consumer demand. One (albeit small sample size) Statista report, conducted by Bain & Company and Microsoft, […]

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How Consumers are Adjusting Shopping Habits for Black Friday 2021
November 16, 2021

Commentary: Black Friday is fast approaching, and lingering on every retailers’ mind is the impact that COVID’s retail closures, supply chain disruptions, and acceleration of ecommerce adoption will have on the outcome of holiday deals and shopping habits. A deciding factor will be how consumers engage with the retail industry’s various sales channels. With […]

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81% of Retailers Planning to Encourage Customers to Shop Online Rather Than In-Store
November 14, 2021

We are at the finish line to prepare for Black Friday 2021, and retailers have been sweating bullets over whether aisle shelves would be stocker or not, and if the supply chain grinch would win the day. As recently as late August, according to research from Emarsys, 46% of global retail marketers considered canceling […]

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Despite the Economic Strain of the Pandemic, Holiday Retail Sales are Expected to Grow
December 3, 2020

Despite a rough economic year for everyone, retail sales during the holidays are expected to keep pace, even surpass, growth trends of previous years. According to the Associated Press, the National Retail Federation made this prediction recently to account for the uncertainty of shutdowns caused by the pandemic. For essential businesses like big-box stores, […]

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