Why the True Winners of This Holiday Season Are the Consumers

Online sales were up in 2022, and this year the United States broke sales records for both Black Friday and Cyber Monday. Consumers are continuing to spend and buy despite the coming recession that many experts are warning of.

Lisa Miller believes that the true winners of this holiday season are the consumers who are taking advantage of the increased inventory and opportunities this year:

“So let’s take a quick look at how the Cyber Monday and Black Friday results panned out. The first thing is there were definitely records set both in-store and online this holiday season. So far from an in-store perspective, the traffic was actually up over 17%. So the unleashing of that pent-up holiday demand definitely came through.

Online sales were up to 9 billion, and that was up actually two points versus the prior year. So there’s definitely joy in the air this holiday season as consumers are trying to get back to some sort of normalcy. So when you say who’s the winner this holiday season, who are the winners and losers? The consumer is the winner this year, and the reason is that the opportunity to get back out shopping is such a fun holiday tradition for many consumers.

The inventory levels are better. The shipping concerns from last year are definitely seeming to be resolved. So at the end of the day, I think the consumer is the winner and we could all use a little bit of joy in our lives this year.”

Follow us on social media for the latest updates in B2B!

Image

Latest

port
FuturePorts Reimagines Port Leadership and Innovation in Logistics
April 3, 2025

As global trade logistics falls under more and more pressure to be faster, greener, and more transparent, port authorities and stakeholders are facing a new kind of challenge: how to modernize infrastructure while balancing environmental and community demands. Ports such as Los Angeles and Long Beach are at the epicenter of innovation and scrutiny,…

Read More
AMAG Technology
AMAG Technology: Control, Reliability, and Customer-First Supply Chain Excellence
April 2, 2025

At AMAG Technology, being customer-obsessed goes beyond a mindset—it’s built into every part of the operation. One of the company’s greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match. Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this…

Read More
visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More