Why the True Winners of This Holiday Season Are the Consumers

Online sales were up in 2022, and this year the United States broke sales records for both Black Friday and Cyber Monday. Consumers are continuing to spend and buy despite the coming recession that many experts are warning of.

Lisa Miller believes that the true winners of this holiday season are the consumers who are taking advantage of the increased inventory and opportunities this year:

“So let’s take a quick look at how the Cyber Monday and Black Friday results panned out. The first thing is there were definitely records set both in-store and online this holiday season. So far from an in-store perspective, the traffic was actually up over 17%. So the unleashing of that pent-up holiday demand definitely came through.

Online sales were up to 9 billion, and that was up actually two points versus the prior year. So there’s definitely joy in the air this holiday season as consumers are trying to get back to some sort of normalcy. So when you say who’s the winner this holiday season, who are the winners and losers? The consumer is the winner this year, and the reason is that the opportunity to get back out shopping is such a fun holiday tradition for many consumers.

The inventory levels are better. The shipping concerns from last year are definitely seeming to be resolved. So at the end of the day, I think the consumer is the winner and we could all use a little bit of joy in our lives this year.”

Follow us on social media for the latest updates in B2B!

Image

Latest

DisruptED in Advanced Manufacturing: The Bridgestone Story with Will Robbins Pt. 1
February 14, 2025

The automotive world is seeing some unprecedented change, and the tire industry is no exception. As electric vehicles (EVs) grow in popularity, sustainability is a major concern. With new mobility trends emerging, companies like Bridgestone are at the forefront of innovation. Additionally, with the popularity of vehicles on the road being fitted with Bridgestone or…

Read More
advanced manufacturing
Female Leaders in the DisruptED World of Advanced Manufacturing with Rachel Potee
February 14, 2025

The manufacturing industry is undergoing rapid transformation, with automation, AI, and cutting-edge technology redefining how products are made and distributed. Despite these advancements, one challenge remains: gender diversity. Women still hold a disproportionately low number of leadership positions in manufacturing, making stories of female leaders all the more essential. In fact, according to a…

Read More
Co-Sell Connection 2025
Verizon Partner Network Co-Sell Connection 2025 Kick Off
February 13, 2025

The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host, Cesar Turan. The series aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape. Key Speakers and Topics In this session, Verizon’s partner leadership team, including Martina the Channel…

Read More
Financial Advisor
The Must-Have Financial Advisor Tech for 2025
February 13, 2025

The financial advisory industry is undergoing rapid technological change, with AI-driven tools, alternative investments, and social-driven platforms reshaping the landscape. With rapid advancements in fintech, advisors are under increasing pressure to integrate cutting-edge technology into their practice. But with so many options, which tools are truly game-changing, and which are overhyped? A critical resource…

Read More