Retailers Deep Discounts Meant a Busy Black Friday

 
2022 marked record years for Black Friday and Cyber Monday sales. CNN Business reports that “online Black Friday sales in the United States topped a record-breaking $9.12 billion this year.” According to Yahoo News, “Cyber Monday sales rose to $11.3 billion from a year earlier, making it the biggest U.S. online shopping day in history.”

But alongside historical e-commerce sales, brick and mortar enjoyed tremendous gains that exceeded reasonable expectations, according to Paul Sproles, Director of Category Insights & Analytics at Ocean Spray. Sproles indicates that a 17% increase in foot traffic was largely unexpected, and was likely created by retailers offering deep discounts and deals this holiday season.

Paul’s Thoughts

“Holiday sales for 2022 are starting to roll in and Black Friday, small business Saturday, Cyber Monday, all experiencing huge growth. Anywhere from 12-14%.

An exciting number coming out is a 17% increase in foot traffic, that’s not something that was expected. We had three to four weeks of lead up to Black Friday where retail America was working extremely Harding, sales Black Friday. There was an expectation of lowers foot traffic. However, 17% is an extremely strong number.

The American good consumer is resilient with getting out the stores and finding deal. Those deals were extremely high. This is something that has not been seen recently. And there is obviously a concern that could be setting a new precedent. The 20% is no longer viewed as a huge benefit to consumer, so we’ll see how that works out in the long run.

For me, the big winner in this holiday was Walmart, not. On a pure sales standpoint in the foot traffic. But I think that being the number one online search for holiday save sales is incredible for Walmart. That is something that has been in Amazon’s, Purview for many years now.

Walmart did take over the number one and I think that is something that will push them as continue to.

Follow us on social media for the latest updates in B2B!

Image

Latest

Mike Dermont Diversified talks AV and healthcare experience
AV’s Critical Role in the Future of Healthcare Experience
July 15, 2025

As healthcare organizations face growing pressure to improve healthcare experience, patient outcomes, streamline operations, and address chronic staffing shortages, audiovisual (AV) technologies are becoming essential tools in delivering high-quality care. From in-room monitoring to patient communication systems, the AV industry is stepping up to meet the evolving demands of a sector that touches every life….

Read More
Applied Digital
Workforce, Housing, and Growth: How Applied Digital Is Revitalizing a Rural Town Through AI Infrastructure
July 15, 2025

As AI infrastructure spreads beyond tech hubs and into America’s heartland, companies face a new imperative: not just to build facilities—but to build trust, local partnerships, and long-term value for the communities that host them. In Ellendale, North Dakota, Applied Digital’s Polaris Forge 1 campus has become a case study in what rural revitalization…

Read More
Sepsis
Challenges of Identifying and Reducing Sepsis Mortality – Episode 2
July 15, 2025

Michael Rothman explores the complexities of sepsis identification and management, highlighting the challenges posed by varying definitions and clinical pathways. He discusses the ineffectiveness of current sepsis screening protocols, which often yield high false-positive rates and fail to reduce mortality meaningfully. The episode concludes by questioning the focus on sepsis-specific initiatives and suggesting that more…

Read More
engineering community
The Future of the Engineering Community: Equity, AI, and Real Connection
July 15, 2025

The Engineer Who Builds Communities, Not Just Systems! Angelie Vincent has spent more than two decades in aerospace engineering, but her real legacy might be the communities she’s built along the way. Now an AI Integration Engineer at Boeing, Angelie joins Professional Quotient host Jason Winningham for a wide-ranging conversation on neurodivergent leadership, workplace…

Read More