Retail
2022 Cyber Monday Broke Records This Year With Consumers Spending $10.7 Billion
2022 Cyber Monday broke records this year based on Adobe Analytics’ figures, which tracks seasonal e-commerce activity, Cyber Monday generated $11.3 billion in online sales. The record-breaking day is also a record year for sales, which were down from $10.8 billion in 2020 (when $10.7 billion was recorded in sales), and a record for the…
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2022 Cyber Monday broke records this year based on Adobe Analytics’ figures, which tracks seasonal e-commerce activity, Cyber Monday generated $11.3 billion in online sales. The record-breaking day is also a record year for sales, which were down from $10.8 billion in 2020 (when $10.7 billion was recorded in sales), and a record for the year as a whole.
Christine Russo, Host, “What Just Happened” weighs in on what she thinks of these records and how the retail industry should react:
“The industry reacted with a bit of surprise at the success of Black Friday and Cyber Monday. Retailers had been indicating that inventory levels would be a problem going into this timeframe. As we can see now, volumes were higher than expected, so retailers really need to rely on omnichannel forecast planning, so, Those inventory levels are never really off as far as they first indicated.”
