The belief that necessity drives innovation has never been more prevalent than it is today. As the world is catapulted into new norms and expectations, we are seeing the baseline of ease and convenience being reset and converging with a heightened expectation of meaningful experiences. We are passing through the rubicon of digitization and brands, and retailers will be in a race to catch up. There will be a heightened need for an agile and nimble approach to retail. In this episode, join a dynamic conversation with Joe Jackman and Melissa Gonzalez addressing how today’s “workarounds” are driving organic innovation, what we can learn from it and how to create a muscle around listening, learning and adaption in a timely manner.
Joe Jackman is the CEO of Jackman Reinvents, the world’s foremost reinvention company and author of The Reinventionist Mindset: Learning to love change and the human how of doing it brilliantly. Throughout his 30-plus-year career as strategist, creative director, marketer and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time. He is widely considered to be the leading expert on rapid reinvention.
– You are often referred to as a Reinventionist. Can you share you methodology in how you approach reinvention?
– What does it mean to have a human-centric approach?
– You speak about change being a human endeavor not a commercial answer. How do brands balance that priority of putting humans first and knowing positive ROI will follow?
– As you see the world transitioning today, we aren’t necessarily seeing a reinvention of technology, but rather adoption of what’s been in the marketplace. How do you see consumer adoption of technology driving reinvention of the store? What are you guiding brands and retailers to prioritize when it comes to future investments?
– What kinds of companies do you think are best positioned when we evolve into our new norm and when doors are fully opened again?
– We are living in a WFH environment and travel is limited. When life goes back to normal, what are the three must-do things/must-see places to visit in your hometown?