Articles by tag: Melissa Gonzalez Podcast
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Acquiring data is step one; understanding it and acting on it is what really matters. With […]
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Creating a Store Experience Around Trust, Not Commodities
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. While most retailers are closing stores and trying to regain market share, PGA TOUR Superstore defies the odds. […]
Podcasts
Strengthening Customer Loyalty with Data
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. An important part of the retail ecosystem is customer loyalty. Retailers and brands fight hard to […]
Podcasts
Achieving a Transparent Supply Chain
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. How the world shops and buys has always been a steady evolution. In the last year, […]
Podcasts
Centering the Store Experience Around Human Connection and Value Delivery
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. An in-store experience team is not unlike the UI/UX group for digital assets. It’s about connection, […]
Podcasts
Solving Retail Challenges with Computer Vision
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Customer experience, inventory control, and interactions are all challenges for retailers. The pandemic only exasperated them; […]
Podcasts
The Importance of Building an Omnichannel Experience in Retail
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. The ecosystem of eCommerce is always evolving, and the last year has seen a […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]
Location Analytics Are Reshaping Offline Retail’s Future
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Data-driven retail delivers insights that lead to better decision-making. On the digital side, retailers […]
How Personalization and Supply Chain Efficiency are Driving Retail Resurgence
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Melissa Gonzalez, host of MarketScale’s Retail Refined, knows what’s at the top of everyone in the […]
How Big Data Changed Fulfillment and Inventory in Retail
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Retailers learned many lessons in 2020 relating to the “new” in-store experience. This knowledge now shines […]
What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. If there is anything recent events have taught us, it’s that being adaptable is […]
What Can Retailers Expect in 2021?
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. What lessons can retailers and brands look back on this year to make 2021 […]
Thinking Differently About the “Package Journey”
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. In an increasingly contactless world where eCommerce and fulfillment have become crucial to a […]
Why Robots are the Ultimate IoT Play for Retailers
As a Bloomberg News reporter, Josh Baylin covered technology and telecommunications policy way back at the beginning of the mobile communications revolution, leading to highly sought-after invitations to both the White House Correspondents Dinner and Congressional Internet Caucus. His investor-focused, data-driven style led to later roles as an industry analyst and investor for Legg […]
Can RFID Help Truly Track In-Store Attribution?
Retailers have been investing in technology for some time, but now they must embrace digital transformation. While retailers were on a track, the pandemic accelerated that significantly. So, how are retailers faring with their digital landscape? Retail technology expert Ashley Burkle, Senior Manager of Retail at Impinj, shared her expertise. Impini, a RAIN RFID […]
How to Leverage IoT Solutions While Remaining Human-Centric
On this episode of Retail Refined with host Melissa Gonzalez, Lenovo Design Strategy Leader – Commercial IoT Group Rebecca Horton dove into her mission to help industries power intelligent transformations without losing sight of companies’ ability to be human-centric and purpose-driven. The Commercial IoT Group at Lenovo is, as Horton puts it, really a […]