Achieving a Transparent Supply Chain

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.


How the world shops and buys has always been a steady evolution. In the last year, that incremental change hit rapid speed. That caused huge ramifications for the supply chain, creating a real need for transparency in many ways. Tackling the subject of transparent supply chains, host Melissa Gonzalez spoke with Ryan Yost, VP and General Manager at Avery Denison, leading their printer solutions division.

The first topic discussed was microfulfillment and showcase stores. Yost said, “Showcase stores are about demand creation from consumers where they discover product. Microfulfillment is how to fill that demand and doing it with speed and efficiency.”

Consumers were once the last-mile part of the supply chain. Now, anything they want can be on their doorstep. While this reflects the time, transparency in the process matters.

“There are two parts to transparency in the supply chain. Consumers want to know where the goods come from and how they’re produced. The second part is retailers knowing where the product is and getting it there the most efficient way,” Yost explained.

Identifying where product is needs verification. Right now, barcodes are still the standard, which requires line of sight. RFID is more sophisticated and doesn’t, but adoption is lagging due to cost and complexity.

To illustrate the transparency paradigms, Avery Denison released a movie with a farmer, fisherman, and fashion designer. It gives a voice to both parts of the transparency story.

With so much disruption in the supply chain, what’s next? Yost answered, “The major trends will be frictionless experiences, which will be data-driven, figuring out how to keep the last mile experience but make it profitable, transparency to business partners and customers, and purpose-built automation.”

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!


Rentex Ready! How Does the New Rentex RFID Inventory Benefit You, the Customer?
August 19, 2022
Rentex has been around since 1980. It's one of the business's biggest and most trusted audio, visual, and computer rentals. The business is transforming for the better after implementing a Read more
Transformational Trends in Energy and Data
August 19, 2022
Speaker of the House Nancy Pelosi’s recent visit to Taipei, Taiwan, sparked controversy when China issued warnings about consequences arising from her making the trip. What led to Speaker Pelosi’s Read more
Soaring Towards Sustainability with Blue Bird
August 19, 2022
Finding the cutting edge in transportation technology has always been the priority for Blue Bird. Founded in 1927, the company is a leading manufacturer of school buses and commercial trucks. To Read more