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Melissa Gonzalez

Melissa Gonzalez is the founder of The Lionesque Group, an award-winning firm of retail strategists and pop-up architects. She’s also the author of “The Pop-Up Paradigm: Building Human Connections in a Digital Age,” which tackles strategies retailers can use to build human relationships in a digital-first era. Gonzalez has worked with Arianna Huffington/Thrive Global, Brandless, Carbon38, Marc Jacobs, M.Gemi, Penguin Random House, The RealReal and more.

Melissa is also the host of the popular weekly podcast, Retail Refined. Designed for retail leaders and retail lovers alike, the show is designed to explore the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail.

Retail Refined

Driving Sales in the Era of Remote Communication

Endear Co-Founder Leigh Sevin outlines how the platform is helping salespeople reach customers when face-to-face communication isn’t an option.
video

Which Technology Integrations Will Ease Your Customers Pain Points?

This week, Gonzalez walks listeners through how to embrace a more localized experience for the consumer and how to weave live selling into the in-store physical environment.

Addressing Retail’s Experience Challenges with Data

Salesforce’s Caila Schwartz joins Retail Refined to examine the impact of the pandemic on the way retailers cater to consumers and act upon data and insights.

How to Prevent Your Retail Segment from Becoming the Next “Bookstore”

One surprising trend Provance has noted in the post-COVID consumer’s online shopping habits is that they tend to have larger baskets, but go longer between purchases

Merging Experiential and Authenticity with Commerce

Showfields CEO Tal Nathanel and host Melissa Gonzalez dive into what makes the retail platform and retailer “the most interesting store in the world.”

The Democratization of Live Selling

When talking about the best channel for his customers, Brandon Kruse sees organic social as the number one source of new shopper acquisition. But those shoppers become loyal when they download the brand’s app.

Other Podcasts and Videos

video

Which Technology Integrations Will Ease Your Customers Pain Points?

As we edge in on 2021, one thing Retail Refined host Melissa Gonzalez knows for sure is that the consumer is forever changed. Even as a new year dawns, companies will still be scrambling to understand how consumer behaviors...
video

Exploring the New Consumer Behaviors That Will Reshape the Physical Store

  Next week, PSFK and Retail Innovation Week are kicking off the Future of Retail Festival, an online, three-day event for the retail community to share ideas and help build the future of retail. The host of MarketScale's retail podcast, Retail Refined, Melissa Gonzalez will...
video

A Head Start on NRF 2020

NRF 2020, the retail industry’s largest annual event takes place from January 11-14, and Gonzalez will preview what to expect this year. Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the...

MarketScale Retail 01/28/19: Experience is Everything; What Will Lead the Charge?

//feeds.backtracks.fm/global/client/marketscale/embed.min.js NRF 2019 was an eye-opening way to start the year, and laid out a vision for what trends and tech to look out for. We got a good sense for what Retail was looking for in 2019 during our...
video

The Biggest Surprises From NRF 2019

  Retail experts knew what they were walking into this year at the industry’s marquee event, NRF 2019. Robotics, massive digital signage and anything and everything related to the major buzzwords like “customer experience.” Still, there were some less publicized technologies...

Words of Wisdom