Melissa Gonzalez

I am the founder of The Lionesque Group, an award winning firm of retail strategists and pop-up architects, and author of The Pop-Up Paradigm: Building Human Connections in a Digital Age. Some of my clients to date include Arianna Huffington/Thrive Global, Brandless, Carbon38, Marc Jacobs, M.Gemi, Penguin Random House and The RealReal.



MarketScale Retail 01/28/19: Experience is Everything; What Will Lead the Charge?

NRF 2019 was an eye-opening way to start the year, and laid out a vision for what trends and tech to look out for. We got a good sense for what Retail was looking for in 2019 during our...

The Science Behind Pop-Up Shops with Melissa Gonzalez of The Lionesque Group

Have you noticed more and more pop-up shops in your neighborhood? Have you wondered how they work or what kind of value they might provide a brand, especially with the ubiquity of e-commerce winning on convenience? We knew it...

Listen: Temporary Stores for Long-term Engagement with Melissa Gonzalez of The Lionesque Group

Every retailer knows that branding. is. everything. You’ve got to find new and unique ways to spread the message of your company and its products without breaking the bank. Melissa Gonzalez, founder and CEO of The Lionesque Group, has...