Recent Posts
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
Melissa Gonzalez - May 14, 2026Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility.
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A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing
Melissa Gonzalez - May 4, 2026Gen Alpha is no longer a future consumer segmentthey are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for.
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Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
Melissa Gonzalez - March 25, 2026Walk into any beauty aisleor scroll through your feed for five minutesand its clear the industry is obsessed with whats new. New formulas, new trends, new rules.
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The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
Melissa Gonzalez - February 19, 2026wistia-player[media-id='qfvjsk0j4k']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Designing a Brand Kids Love to Live In, and Parents Choose with Confidence
Melissa Gonzalez - January 26, 2026wistia-player[media-id='upbzcxk37m']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
Melissa Gonzalez - January 8, 2026These days, 'home' means more than just four walls. Its where people reset, gather, and express who they areraising the bar for what they expect from the brands that help shape those spaces.
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