Melissa Gonzalez
Founder The Lionesque Group
I am the founder of The Lionesque Group, an award winning firm of retail strategists and pop-up architects, and author of The Pop-Up Paradigm: Building Human Connections in a Digital Age. Some of my clients to date include Arianna Huffington/Thrive Global, Brandless, Carbon38, Marc Jacobs, M.Gemi, Penguin Random House and The RealReal.
Podcasts
Creating a Future in which the World is a Store: Retail Refined
In this episode, Melissa speaks with founder Spencer Hewett on how the possibilities of RFID are evolving with RADAR’s speed and accuracy around item-level analytics and autonomous checkout. .redcircle-link:link { ...
The Evolution of Reservation-Based Shopping: Retail Refined
Originally launched to support their brand-owned locations, 3DEN is now expanding their offerings to become an operator of spaces. With a simple check-in process, hear how their technology is creating operational efficiency and reducing costs for companies while also...
Driving Organic Innovation: Retail Refined
The belief that necessity drives innovation has never been more prevalent than it is today. As the world is catapulted into new norms and expectations, we are seeing the baseline of ease and convenience being reset and converging with a...
Capturing Mindshare via Digital Signage: Retail Refined
As the physical world becomes more digitally integrated, strategies around signage will become more comprehensive and sophisticated. Brands and retailers will need to uncover opportunities to interact in ways that not only feel safe but also educate, entertain and...
The Evolution of Sampling: Retail Refined
In a post-COVID world, sampling will be a new experience. The evolution will be solved by the digitization of vending led by a curated consumer journey. In this episode, host Melissa Gonzalez speaks with Marci Weisler, Chief Commerical Officer...
Retail Refined: Why Your Brand Should Live Stream
With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how...
