Melissa Gonzalez
Founder The Lionesque Group
Melissa Gonzalez is the founder of The Lionesque Group, an award-winning firm of retail strategists and pop-up architects. She’s also the author of “The Pop-Up Paradigm: Building Human Connections in a Digital Age,” which tackles strategies retailers can use to build human relationships in a digital-first era. Gonzalez has worked with Arianna Huffington/Thrive Global, Brandless, Carbon38, Marc Jacobs, M.Gemi, Penguin Random House, The RealReal and more.
Melissa is also the host of the popular weekly podcast, Retail Refined. Designed for retail leaders and retail lovers alike, the show is designed to explore the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail.
Retail Refined
How Personalization and Supply Chain Efficiency are Driving Retail Resurgence
More pressing on the backend of retail operations, though, is the need to find ways to ensure the supply chain keeps pace with all of this innovation.
How Big Data Changed Fulfillment and Inventory in Retail
With the acceleration of adaption and technology growth, analytics becomes more vital for retailers
What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021
What does Gam think is needed to make this strategy successful? Gam explained that consumers are spending more time online and are shopping more online.
What Can Retailers Expect in 2021?
What lessons can retailers and brands look back on this year to make 2021 a year to remember?
Thinking Differently About the “Package Journey”
This week Ned Hill joins the Retail Refined podcast to discuss how Position Imaging helps their clients think differently about the “package journey".
Why Robots are the Ultimate IoT Play for Retailers
On today’s Retail Refined podcast, host Melissa Gonzalez sits down with Baylin to discuss how technology innovations in retail can enhance the customer experience
Other Podcasts and Videos
Which Technology Integrations Will Ease Your Customers Pain Points?
As we edge in on 2021, one thing Retail Refined host Melissa Gonzalez knows for sure is that the consumer is forever changed. Even as a new year dawns, companies will still be scrambling to understand how consumer behaviors...
Exploring the New Consumer Behaviors That Will Reshape the Physical Store
Next week, PSFK and Retail Innovation Week are kicking off the Future of Retail Festival, an online, three-day event for the retail community to share ideas and help build the future of retail. The host of MarketScale's retail podcast, Retail Refined, Melissa Gonzalez will...
A Head Start on NRF 2020
NRF 2020, the retail industry’s largest annual event takes place from January 11-14, and Gonzalez will preview what to expect this year. Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the...
MarketScale Retail 01/28/19: Experience is Everything; What Will Lead the Charge?
https://fast.wistia.com/embed/medias/qzek0i1eer.jsonphttps://fast.wistia.com/assets/external/E-v1.js NRF 2019 was an eye-opening way to start the year, and laid out a vision for what trends and tech to look out for. We got a good sense for what Retail was looking for in 2019 during our...
The Biggest Surprises From NRF 2019
Retail experts knew what they were walking into this year at the industry’s marquee event, NRF 2019. Robotics, massive digital signage and anything and everything related to the major buzzwords like “customer experience.” Still, there were some less publicized technologies...
