Thinking Differently About the “Package Journey”

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

In an increasingly contactless world where eCommerce and fulfillment have become crucial to a product company’s operation—from warehouses and manufacturers, to boutique and big box retail stores, to multi-residential and business properties—enterprises of all sizes need a clear-cut, accurate approach to making, moving and delivering goods with real-time visibility throughout the logistics chain. Enabling a new age of logistics process efficiency while redefining e-commerce fulfillment, Position Imaging leverages advanced tracking technology that empowers businesses with a significant advantage in the making, movement and delivery of their goods and packages.

Piloted by CEO Ned Hill, Position Imaging is a “‘quote-unquote’ 14-year-old startup”, utilizing computer vision, laser guidance and unique AI-based technologies to simplify item delivery—improving logistics efficiency by providing continuous visibility to product location at any stage in the process. Further, as an industry-leading tracking solution pioneer, Hill has also raised close to $20 million in funding, driven strategic product and application development, and created an unparalleled partner ecosystem that includes industry leaders in hardware (Hitachi-LG Data Storage, Intel), software (Microsoft, Salesforce), solution vendors (Zebra, Lozier), and service providers (Bell and Howell).

Today, Hill joins Melissa Gonzalez on MarketScale’s Retail Refined to discuss Position Imaging’s three proprietary logistics solutions (iPickup, Smart Package Room and RTLS), why the pandemic has changed customer expectations regarding contactless fulfillment, how the company helps their clients think differently about the “package journey”, the potentials for flexible fulfillment and computer vision moving into the future, and more.

“We have a long history of developing advanced tracking technologies—we’ve made a couple of pivots along the way—but the core was to create a platform that could provide either packaged product or purchase visibility along the logistics chain—from ‘A’ all the way to ‘Z’—so that we could improve the various pain points along the way by increasing efficiency, speed, and preventing some delays,” said Hill. “We’ve been very focused, and I think we took the right approach by focusing on tech first and then applying that tech to various and costly problems along logistics.”

To hear more about why Position Imaging is the leader in package logistics & asset location, tune into the podcast now.

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

In an industry where noise often outweighs impact, Rogue Marketing continues to build a legacy on substance over spectacle. Their Q2 2025 slate wasn’t just busy—it was intentional, reflecting a deeper understanding of how brand experiences shape customer behavior and internal culture alike. From transforming Reddy Ice’s internal recognition into a branded legacy wall to…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More
ham radios
Hamvention 2025: ICOM Ham Radios Inspire Beginners and Veteran Operators Alike
July 9, 2025

Dayton Hamvention 2025 drew amateur radio hobbyists of all experience levels who shared stories and personal milestones. ICOM ham radios took center stage in many of these testimonials, featuring longtime fans to new licensees discovering the hobby through family and school. Attendees praised the reliability, sound quality, and ease of use of models like…

Read More
global radio enthusiasts
Dayton Hamvention 2025: Global Radio Enthusiasts Rely on Icom Radios for Versatility and Reliable Performance
July 9, 2025

Radio operators from around the world gathered at Dayton Hamvention 2025 to share firsthand stories of connection, experimentation, and gear that stands the test of time. As digital modes, satellite operation, and mobile setups continue to grow in popularity, global radio enthusiasts reaffirmed Icom as a trusted choice across all experience levels.. A diverse…

Read More