Can RFID Help Truly Track In-Store Attribution?

 

Retailers have been investing in technology for some time, but now they must embrace digital transformation. While retailers were on a track, the pandemic accelerated that significantly. So, how are retailers faring with their digital landscape? Retail technology expert Ashley Burkle, Senior Manager of Retail at Impinj, shared her expertise.

Impini, a RAIN RFID IoT platform, has many retail applications. Burkle said, “RAIN RFID is a passive RFID. It uses a radio signal to transmit and doesn’t require a battery. You can scan thousands of items in a second and no longer need be in the line of sight.”

This technology provides item-level data, with its biggest use case being accurate inventory. “Most retailers only have a 65% accuracy of inventory. RAIN RFID moves that to over 99%. With this level of accuracy, retailers gain control over inventory and can use it to improve operational efficiency and flexible fulfillment,” Burkle noted.

Burkle shared that retailers already using the technology were better prepared for the massive, unexpected disruption of COVID. She said, “Stores had to change overnight to account for the shift with BOPIS, curbside, and more eCommerce activity.”

Burkle noted some early adopters that have found success, including Macy’s that leveraged RAIN RFID to have better inventory insights that led to more full-price sales. “Lululemon is another that had RAIN RFID in place that allowed them to manage inventory proactively. Nike is also an example, and they’ve said they have the most accurate inventory number ever,” she commented.

The future of retail will converge with RAIN RFID, with uses at checkout for touchless shopping experiences and more item-level data. Burkle added, “Retailers can track the journey of the item and use that to understand customer journeys. In-store attribution will also be important, as well as automation and store ROI. Store ROI will look different as retailers adjust to new footprints that include fulfillment and in-store shopping.”

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

innovative data center practices
Applied Digital Strengthens Community Relations through Innovative Data Center Practices
May 21, 2024

As Applied Digital continues to expand its footprint across rural America, its commitment to integrating with and revitalizing local communities stands out. The company’s unique approach to building and operating data centers brings advanced technology to these areas while stimulating local economies and fostering community development. How does Applied Digital ensure seamless integration and…

Read More
data center operators
From Fields to Data Centers: Applied Digital’s Training Program Transforms Farmers into Data Center Operators
May 21, 2024

Nick Phillips, the EVP of Hosting Operations and Public Affairs at Applied Digital, emphasizes the transformative impact of Applied Digital’s training programs, which convert agricultural land into high-tech data centers and enable farmers to transition into skilled data center operators. This initiative highlights the company’s commitment to community development and technological advancement.

Read More
water conservation and sustainability
Water Conservation and Sustainability Are Critical for a Data Center’s Success
May 21, 2024

Digital infrastructure is essential, and as data centers expand, their environmental impact, water conservation and sustainability have come under scrutiny. As the demand for data storage and processing capabilities grows exponentially, so does the concern for the environmental impact of these facilities, particularly in terms of water usage. Nick Phillips, the EVP of Hosting…

Read More
AI-driven computing
Reducing the Gap in Skilled Trades Can Be Solved by Boosting Trade Education Initiatives
May 21, 2024

Currently, skilled trades are facing significant shortages making the need for innovative solutions and passionate involvement more urgent than before. Statistics indicate a looming gap in the workforce, expected to reach millions in the next decade, as older generations retire without sufficient newcomers to fill their roles. At the heart of this issue is…

Read More