Why Going Retro with Recruiting Just Won’t Work

 

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for all.

Why Going Retro with Recruiting Just Won’t Work

Retail’s reinvention will permanently transform organizational structures, roles, and responsibilities. New titles, new players, and flattened reporting structures are the new norm and no two retailers are taking the same approach. As new decision-makers and influencers step in, that spells opportunity for suppliers and solution providers that step up. So why are so many supplier companies still using old-school standards, to hire old-school talent, to take on retail’s new-school retail opportunities? As the retail game changes, so must your player line-up, particularly in sales and business development. In this episode, Spieckerman draws powerful contrasts between traditional hiring standards and the new criteria that will power your retail business into the future.

In this episode you’ll learn:

  • Why contacts and connections no longer count
  • Why you can’t afford to let “lone wolves” go on the prowl
  • Why gender balance (still) sets you apart
  • Why alignment between sales and marketing is elusive (yet essential)

Make Sure to Subscribe to Keep Up to Date with Spieckerman Speaks Retail!

Follow us on social media for the latest updates in B2B!

Latest

“The Employee is My First Customer.” Strategies for Restaurant Success from Legacy Restaurateur
November 29, 2021
  Author, restaurant owner and hospitality industry expert Barry Jessurun discussed his book, life lessons, and tips for restaurant success with Host Barbara Castiglia on The Main Course. As Read more
As Export Values Rise, American Farmers Face a Trade Crisis
As Export Values Rise, American Farmers Face a Trade Crisis
November 26, 2021
Key Points: U.S. agricultural exports are being hampered by transportation issues, leading to a loss in sales potentially as high as 22%. In 2021 from January through July, the dairy industry Read more
Cyber Monday Will Be the Big Test for Retailers' Ecommerce Strategies
Cyber Monday Will Be the Big Test for Retailers’ Ecommerce Strategies
November 26, 2021
  The holiday shopping season gets its first big test this weekend with Black Friday deals and the welcomed-by-retailers resurgence of in-store shopping and deals. Even if consumers are looking to Read more