Articles by tag: immersion
Theme parks are the epitome of fun and nostalgia. From your first experiences as a child to taking your own children and experiencing the magic of themed entertainment into your golden years, theme parks offer the ultimate vehicle for innovations in storytelling technology and immersive experiences that keep us all coming back for more. Even…
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Sports & Entertainment
Artificial Reality, Virtual Reality, Authentic Reality: Why Guests Want More Than Technology
When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another world and leave anything going on in their real life behind. However, even in a ‘galaxy far, far away,’ amusement parks are focused on authenticity and…
Sports & Entertainment
Is “Authentic Reality” Next in Entertainment?
Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality,…
Sports & Entertainment
Reshaping the VR Narrative in Amusement Parks with Bob Cooney
It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained more experience with it, businesses are working VR experiences into their offerings. Amusement and theme parks are jumping in on the action as well. However, the…
Podcasts
End-Users Expect Immersion; How is Audio Making it Happen? with Dave Howden of Community Loudspeakers
In the AV industry, consumers are looking for fully-immersive experiences that drive content in a big way. But to really capture the experience-driven demands of the consumer, stunning visuals are only half of the equation — quality sound is having to do a lot of the heavy lifting for full immersion. On this new…