Why is EMR consulting considered strategic in healthcare now?

EMR consulting has shifted from niche staffing to a crucial element in transforming healthcare systems. The work now involves helping health systems operate efficiently, making consulting more mission-critical.

What is the biggest factor in achieving a successful EMR implementation?

User adoption is the biggest factor. It's essential that clinicians buy into the new workflow for any EMR system to be successful. Even the most advanced technology can fail if it's not effectively integrated into everyday practice.

What should founders consider when exiting a healthcare business?

Founders need to balance financial goals with the impact on team dynamics and the organizational culture. Timing is also crucial to ensure a smooth transition and maintain the firm’s legacy.

EMR Strategy and User Adoption: How Implementation Succeeds

EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry

EMR implementations now drive care quality and hospital economics, with systems costing up to $100M. Mark Embry, co-founder of MedSys Group, discusses how EMR consulting evolved into strategic healthcare transformation work, emphasizing that user adoption and workflow change—not just technology—determine success.

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By Kevin Stevenson · June 8, 2026, 6:00 AM UTCDigital HealthEmrHealthcare ConsultingHealthcare It

Key takeaways

EMR consulting is now strategic in healthcare transformation.

User adoption is critical for EMR success, beyond technology.

Founders should consider team, culture, and timing in exit strategies.

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As healthcare continues shifting toward interoperability, outpatient care, and data-driven decision-making, the conversation around EMRs is no longer technical—it’s strategic.

So what does it really take to build a business in the EMR space—and more importantly, how do you know when it’s time to walk away from it?

Welcome to I Don’t Care, hosted by Dr. Kevin Stevenson. In the latest episode, Dr. Stevenson sits down with Mark Embry, partner and co-founder of MedSys Group, to unpack decades of experience in healthcare technology consulting, the evolution of EMR implementation, and the personal side of exiting a company after 30 years.

Top insights from the talk…

How EMR consulting evolved from niche staffing to mission-critical healthcare transformation work: What started as staffing has become strategic work shaping how health systems operate.
Why user adoption—not just technology—is the biggest determinant of EMR success: Without workflow change and clinician buy-in, even the best systems fall short.
What founders should consider when transitioning out of a business they’ve built from scratch: A strong exit balances financial outcomes with team, culture, and timing.

Mark Embry is the co-founder and EVP of Client Relationships at MedSys Group, where he has spent nearly three decades leading EMR advisory, implementation, and healthcare IT consulting services for providers across the U.S. He played a key role in building the company from its origins as Genesys Group into a nationally recognized firm supporting major initiatives, including federal EHR modernization projects with the DOD and VA. With over 20 years in IT consulting, Embry specializes in strategic partnerships, healthcare technology transformation, and scaling consulting organizations to deliver high-impact client outcomes.

Article written by MarketScale.