Congratulations to the 2021 Telly Award Winners!
The world of B2B has permanently shifted. Companies are creating holistic, owned media channels, powerful narratives and engaging, educational content – and the recently announced 2021 Telly Awards prove it!
Let’s take a look at the 2021 Telly Award-winning content produced by MarketScale and who helped bring it to life.
Silver Telly, Campaign-Series: Non-Scripted Documentary:
Down to Earth – The Ozarks, Presented by Microdrones
Down to Earth highlights the depth of what’s possible in the realm of original B2B content.
By engaging its audience with a reality series worthy of any major television network, Microdrones entertains its audience while educating them on how the organization’s solutions solve very real challenges for very real end users.
Silver Telly, General B2B Branded Content:
Being Brunel Museum, Presented by Electrosonic
In a year defined by challenges gathering in person, this content took viewers on a journey inside a unique and memorable museum experience – without them ever setting foot on the grounds.
Video is a powerful way to communicate with audiences and show them, not tell them, the things that set an organization apart.
Silver Telly, 3D Animation:
Clarus Flex Wall, Presented by Clarus
The impact of 3D is nearly immeasurable. It empowers potential customers to see how products and solutions fit into 3D spaces and interact with other elements of a space, giving them a special understanding of a product without ever seeing it in person.
Plus, it’s just flat-out cool.
In this video, audiences were shown exactly how the Clarus Flex Wall could benefit their evolving workspace, offering an opportunity to share and educate regardless of where the audience is located. That’s powerful stuff.
The future of B2B will be driven by content that builds audiences, engages, entertains and educates them, and positions organizations as true thought leaders.
And that future is just beginning. We can’t wait to see what we make next!
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