Articles by tag: media

Best Practices for Effective AV Volunteer Training

Volunteer Operating an Audio Console

In many organizations like churches, theaters, industry associations, and more, AV and tech focused volunteers play a crucial role in their success. These volunteers ensure that events run smoothly and that communication is effectively delivered through different platforms. As a result, it is essential to provide these individuals with the proper training and support to […]

Read More

Latest

Articles
Love Media? Become a Broadcast Engineer and Have a Front Row Seat

Interested in working in media and entertainment? Consider becoming a broadcast engineer! It’s an opportunity to combine technical expertise with a passion for media. As a broadcast engineer, you’ll play a crucial role in ensuring that audio and video are transmitted with the highest quality for a wide-range of productions, from sports to breaking […]

Read More
Articles
Marketing and media can learn from the software developer community to achieve more scale

Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries. We’re accustomed to the growth—and the volatility—of […]

Read More
Business Services
The Case to Make Everyone A Data Scientist

Key Points: Data is important to help track the constant shifts in consumer behavior. In order for data to be effective, companies must operationalize their insights. Data must be accessible to everyone throughout an organization. Commentary: Data and market research have become buzzwords for companies who are trying to keep pace in today’s rapidly […]

Read More
Professional AV
Why Media Needs the Right Infrastructure to Travel Further

Having a device that transmits long distance, zero-latency HDMI signals for a wide range of use cases is incredibly important for a variety of industries. But are media presentation needs putting more pressure of AV infrastructure to deliver that information over HDMI? We asked Brandon White, Director of Product Development for Vanco to weigh in. […]

Read More
Business Services
Why Content Media Outperforms Traditional Marketing

The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]

Read More
Business Services
Bridging the Marketing Gap Between Technical Content and Actionable Results

There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal lives, with on-demand variety of media setting high expectations around what stories create the most impact and how easy it should be to find them. […]

Read More

Latest

energy infrastructure
New Energy Infrastructure Vs. Extending Fossil Fuel Plants: How Should the Energy Industry Tackle Aging Power-Generation Assets?
February 28, 2024

If the expected surge in power demand is anything to go by, the U.S. power grid could be in trouble. Fueled by clean energy projects and a massive shift towards electric vehicles by 2030, it’s clear the grid could face major strain — and even blackouts. Unfortunately, the U.S. has already faced such disasters: […]

Read More
Dr. Christopher King Georgetown's inaugural Dean of Health
The Visionary Work That Led Dr. Christopher King to Becoming Georgetown’s Inaugural Dean of Health
February 28, 2024

Currently, the healthcare system is grappling with issues of equity, access, and the integration of social determinants of health. As a result, the conversation around transformative leadership in healthcare education has never been more crucial. Amidst a backdrop of systemic challenges, including structural racism and socioeconomic disparities, the role of education in shaping the […]

Read More
diversity equity
The Key to Increasing Profits? Integrating Diversity and Equity into Recruitments, Promotions and Retention
February 27, 2024

How can organizations truly integrate diversity, equity, inclusion, and belonging (DEIB) into their core operations to not only foster a sense of community but also enhance performance and profitability? Geoffrey M. Roche, Director of Workforce Development (North America) at Siemens Healthineers, brings a wealth of experience in leadership, education, culture, and workforce transformation, emphasizing […]

Read More
Risk management and employee well-being
Merging Risk Management with Employee Well-Being is the Secret to Unlocking Workplace Potential
February 27, 2024

In today’s rapidly evolving business landscape, the convergence of risk management, business insurance, and employee benefits has emerged as a critical focal point for organizations aiming to foster a resilient and thriving workforce. This intersection of risk management and employee well-being addresses not just the physical assets of a company but extends to the […]

Read More
Other Articles
What Does Amazon’s Acquisition of MGM Mean for the Media Production Ecosystem?
June 4, 2021

James Bond and Jeff Bezos are about to get to know each other a lot better. For nearly $8.5 billion, Amazon has acquired MGM and all of the company’s properties, including 007, himself. That means around 4,000 films and 17,000 hours of television programming will be added to Amazon’s already ballooning library of content. So, […]

Read More
How Science Instruction is Changed Forever
June 4, 2021

The past 18 months have been one long experiment for Catherine Cahn, CEO of Twig Education. Shifting history courses to a remote platform in a matter of weeks is one thing, but hands-on chemistry labs? In this episode of EdTech Today, Catherine details how they have effectively reinvented the way their curricula and […]

Read More
Can HBO Max Keep Up the Energy in the Crowded World of Streaming?
February 18, 2021

With people around the globe continuing to cut the cable cord at unprecedented levels, the world of streaming is experiencing a bona fide explosion. Services are popping up and down the spectrum of media companies, from tried-and-true juggernauts like NBC to upstarts and the cemented new-age goliaths like Netflix. HBO is one of those legacy […]

Read More
Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   TV advertising has evolved to meet the 21st-century consumer, but how do brands really know if they’re effective? Breaking down this question and […]

Read More
Analog Way Picturall Pro Media Server Drives Award-winning Entrance Experience at New St. Louis Aquarium
January 12, 2021

America’s newest aquarium is the centerpiece of a $187 million family entertainment attraction in downtown St. Louis. The Aquarium and other new attractions are housed in the National Historic Landmark train shed at St. Louis Union Station Hotel, owned by LHM and its visionaries, Bob and Steve O’Loughlin. The station originally opened in 1894 as […]

Read More
Photography is a Never-Ending Learning Process
December 11, 2020

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a […]

Read More
The Rise of Custom Search Tools for Businesses
September 28, 2020

Lineate Chief Revenue Officer Elizabeth Gallagher joined host Daniel Litwin to tackle a bleeding-edge trend in retail, media, publishing and more – custom search tools and functionality. Lineate is a “software development company that builds custom technology solutions for pioneering companies to accelerate growth and revenue.” In the case of custom search tools and […]

Read More
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
August 27, 2020

YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals. […]

Read More
Cinemark CEO Doesn’t Thinks AMC’s Release Deal Will Disrupt Exhibition Ecosystem: Business Casual
August 11, 2020

Powered by RedCircle Since the coronavirus pandemic swept the globe, movie theaters have had to shut their doors. As a result, theaters are taking a second look at their relationship with production companies. For AMC and Universal, that means shortening the time a film is in theaters, and sharing the revenue once it turns to […]

Read More