Articles by tag: media

Best Practices for Effective AV Volunteer Training

Volunteer Operating an Audio Console

In many organizations like churches, theaters, industry associations, and more, AV and tech focused volunteers play a crucial role in their success. These volunteers ensure that events run smoothly and that communication is effectively delivered through different platforms. As a result, it is essential to provide these individuals with the proper training and support to…

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Articles
Love Media? Become a Broadcast Engineer and Have a Front Row Seat

Interested in working in media and entertainment? Consider becoming a broadcast engineer! It’s an opportunity to combine technical expertise with a passion for media. As a broadcast engineer, you’ll play a crucial role in ensuring that audio and video are transmitted with the highest quality for a wide-range of productions, from sports to breaking…

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Articles
Marketing and media can learn from the software developer community to achieve more scale

Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries. We’re accustomed to the growth—and the volatility—of…

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Business Services
The Case to Make Everyone A Data Scientist

Key Points: Data is important to help track the constant shifts in consumer behavior. In order for data to be effective, companies must operationalize their insights. Data must be accessible to everyone throughout an organization. Commentary: Data and market research have become buzzwords for companies who are trying to keep pace in today’s rapidly…

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Professional AV
Why Media Needs the Right Infrastructure to Travel Further

Having a device that transmits long distance, zero-latency HDMI signals for a wide range of use cases is incredibly important for a variety of industries. But are media presentation needs putting more pressure of AV infrastructure to deliver that information over HDMI? We asked Brandon White, Director of Product Development for Vanco to weigh in….

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Business Services
Why Content Media Outperforms Traditional Marketing

The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler…

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Business Services
Bridging the Marketing Gap Between Technical Content and Actionable Results

There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal lives, with on-demand variety of media setting high expectations around what stories create the most impact and how easy it should be to find them….

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panasonic pt-rq18 laser projectors
Rentex Welcomes the Powerful Panasonic PT-RQ18 Laser Projectors!
June 23, 2024

More Panasonic PT-RQ18 laser projectors with cages have just arrived at Rentex. As the exclusive subrental provider of the RQ18, Rentex offers this state-of-the-art projector, known for its 16,000 lumens at 208v and 15,000 lumens at 110v. The PT-RQ18 is the smallest and lightest 16,000 lm 3-Chip DLP™ 4K projector in its class, delivering unparalleled…

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DMX Controllers
Rentex Unveils Jands DMX Controllers and Cases for Rental!
June 23, 2024

Rentex has just added the cutting-edge Jands DMX controllers and sturdy cases to their rental lineup. These high-performance controllers deliver precise lighting control, perfect for making any event unforgettable. The durable cases ensure your gear stays protected, ready to perform wherever your gig takes you. Rentex continues to provide top-tier AV equipment for all professional…

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panasonic th-55eq2 4k monitors
Panasonic TH-55EQ2 4K Monitor Gets the Royal Treatment!
June 22, 2024

One of the Panasonic TH-55EQ2 4K monitors is currently undergoing a meticulous quality check at Rentex. This 55″ professional display features 4K Ultra HD resolution, ensuring stunning image clarity and color accuracy. The Rentex team ensures the monitor meets all performance standards and is in perfect condition for its next rental. This process underscores Rentex’s…

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panasonic uc4000 4k eng camera
Panasonic UC4000 4K ENG Camera: QC, Process, and Storage
June 22, 2024

The Rentex team is conducting a thorough quality check on the Panasonic UC4000 4K ENG Camera, ensuring it meets our high standards. This comprehensive process includes checking for any necessary repairs and optimizing the camera’s performance. Once maintenance is complete, the camera will be meticulously stored, ready for its next rental. Rentex’s commitment to quality…

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Other Articles
What Does Amazon’s Acquisition of MGM Mean for the Media Production Ecosystem?
June 4, 2021

James Bond and Jeff Bezos are about to get to know each other a lot better. For nearly $8.5 billion, Amazon has acquired MGM and all of the company’s properties, including 007, himself. That means around 4,000 films and 17,000 hours of television programming will be added to Amazon’s already ballooning library of content. So,…

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How Science Instruction is Changed Forever
June 4, 2021

The past 18 months have been one long experiment for Catherine Cahn, CEO of Twig Education. Shifting history courses to a remote platform in a matter of weeks is one thing, but hands-on chemistry labs? In this episode of EdTech Today, Catherine details how they have effectively reinvented the way their curricula and…

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Can HBO Max Keep Up the Energy in the Crowded World of Streaming?
February 18, 2021

With people around the globe continuing to cut the cable cord at unprecedented levels, the world of streaming is experiencing a bona fide explosion. Services are popping up and down the spectrum of media companies, from tried-and-true juggernauts like NBC to upstarts and the cemented new-age goliaths like Netflix. HBO is one of those legacy…

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Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   TV advertising has evolved to meet the 21st-century consumer, but how do brands really know if they’re effective? Breaking down this question and…

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Analog Way Picturall Pro Media Server Drives Award-winning Entrance Experience at New St. Louis Aquarium
January 12, 2021

America’s newest aquarium is the centerpiece of a $187 million family entertainment attraction in downtown St. Louis. The Aquarium and other new attractions are housed in the National Historic Landmark train shed at St. Louis Union Station Hotel, owned by LHM and its visionaries, Bob and Steve O’Loughlin. The station originally opened in 1894 as…

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Photography is a Never-Ending Learning Process
December 11, 2020

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a…

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The Rise of Custom Search Tools for Businesses
September 28, 2020

Lineate Chief Revenue Officer Elizabeth Gallagher joined host Daniel Litwin to tackle a bleeding-edge trend in retail, media, publishing and more – custom search tools and functionality. Lineate is a “software development company that builds custom technology solutions for pioneering companies to accelerate growth and revenue.” In the case of custom search tools and…

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Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
August 27, 2020

YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals….

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Cinemark CEO Doesn’t Thinks AMC’s Release Deal Will Disrupt Exhibition Ecosystem: Business Casual
August 11, 2020

Powered by RedCircle Since the coronavirus pandemic swept the globe, movie theaters have had to shut their doors. As a result, theaters are taking a second look at their relationship with production companies. For AMC and Universal, that means shortening the time a film is in theaters, and sharing the revenue once it turns to…

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