Articles by tag: media
In many organizations like churches, theaters, industry associations, and more, AV and tech focused volunteers play a crucial role in their success. These volunteers ensure that events run smoothly and that communication is effectively delivered through different platforms. As a result, it is essential to provide these individuals with the proper training and support to […]
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Articles
Love Media? Become a Broadcast Engineer and Have a Front Row Seat
Interested in working in media and entertainment? Consider becoming a broadcast engineer! It’s an opportunity to combine technical expertise with a passion for media. As a broadcast engineer, you’ll play a crucial role in ensuring that audio and video are transmitted with the highest quality for a wide-range of productions, from sports to breaking […]
Articles
Marketing and media can learn from the software developer community to achieve more scale
Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries. We’re accustomed to the growth—and the volatility—of […]
Business Services
The Case to Make Everyone A Data Scientist
Key Points: Data is important to help track the constant shifts in consumer behavior. In order for data to be effective, companies must operationalize their insights. Data must be accessible to everyone throughout an organization. Commentary: Data and market research have become buzzwords for companies who are trying to keep pace in today’s rapidly […]
Professional AV
Why Media Needs the Right Infrastructure to Travel Further
Having a device that transmits long distance, zero-latency HDMI signals for a wide range of use cases is incredibly important for a variety of industries. But are media presentation needs putting more pressure of AV infrastructure to deliver that information over HDMI? We asked Brandon White, Director of Product Development for Vanco to weigh in. […]
Business Services
Why Content Media Outperforms Traditional Marketing
The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]
Business Services
Bridging the Marketing Gap Between Technical Content and Actionable Results
There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal lives, with on-demand variety of media setting high expectations around what stories create the most impact and how easy it should be to find them. […]
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The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]