Analog Way Picturall Pro Media Server Drives Award-winning Entrance Experience at New St. Louis Aquarium

America’s newest aquarium is the centerpiece of a $187 million family entertainment attraction in downtown St. Louis. The Aquarium and other new attractions are housed in the National Historic Landmark train shed at St. Louis Union Station Hotel, owned by LHM and its visionaries, Bob and Steve O’Loughlin. The station originally opened in 1894 as the biggest and busiest train terminal in the nation.

The Entrance Experience recently won a THEA Award for Outstanding Achievement from the Themed Entertainment Association (TEA).  It was cited for crossing the threshold into entertainment design in new and unexpected ways.  The Entrance Experience melds fantasy and reality by carefully blending the media art and technology of DE-ŹYN Studios. LED display technology, visual media, an original music score and a masterfully executed virtual train ride attraction, turn-keyed by DE-ŹYN, transports guests into the immersive world of the aquarium.

DE-ŹYN Studios, with offices in Orlando, New York, San Francisco and Vancouver, oversaw the vision and execution of the Entrance Experience working directly with LHM on the creative media work and aquarium designer PGAV Destinations on the careful, undetectable integration of technology into their exquisite design.

The Entrance Experience is displayed on DE-ŹYN’s custom seamless 2.7 mm LED display building blocks, which rise from a clock face-style fish tank window to cover the hall’s barrel vault ceiling with a direction change from side to side to forward/back in DE-ŹYN’s redesign. “We wanted to create a sort of ‘Fantasia’ ballet in the Grand Lobby, a series of three- to five-minute vignettes combining an original music score, sea life, water and natural elements in a very stylized way to immerse visitors in a world of enchantment from the moment they arrive,” says John Miceli, Chief Creative Officer and Founder of DE-ŹYN Studios.

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More
next chapter
Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter
March 28, 2024

The spotlight is shifting, we’re not just cheering on professional athletes during their prime, but also wondering what happens when the final whistle blows as they move from the peaks of their careers into the next chapter of their lives. The conversation turns to the challenges they face outside the sporting arena and the […]

Read More
Shaping the Future of Warehouses: Key Takeaways from MODEX 2024
Shaping the Future of Warehouses: Key Takeaways from MODEX 2024
March 28, 2024

As the logistics and material handling sectors pivot towards recovery and innovation, MODEX 2024 emerges as the crucible of transformation. With an attendance spike reminiscent of pre-pandemic vigor—up by 30%—the event has become the epicenter of technological showcases, signaling a new chapter for industry efficiencies. The stakes? A competitive edge in an industry where, […]

Read More
IWCE 2024
Icom Hits Orlando for the International Wireless Communications Expo (IWCE 2024)
March 28, 2024

Icom America’s Jon Paul Beauchamp was in Orlando, Florida for IWCE 24, the International Wireless Communications Expo. Beauchamp sent greetings from Icom’s Booth, #805. Catch all of the highlights at Icom America.

Read More