Can HBO Max Keep Up the Energy in the Crowded World of Streaming?

With people around the globe continuing to cut the cable cord at unprecedented levels, the world of streaming is experiencing a bona fide explosion. Services are popping up and down the spectrum of media companies, from tried-and-true juggernauts like NBC to upstarts and the cemented new-age goliaths like Netflix.

HBO is one of those legacy networks getting in on the action, and its HBO Max platform has seen tremendous success since its inception. 2020 was an enormous year for the service, which wrapped the fourth quarter of last year with more than 17 million activated users, bringing its total subscribers to nearly 38 million.

To find out if AT&T, which owns HBO Max, should be pleased with that growth and whether it’s truly sustainable, host and Voice of B2B Daniel Litwin invited NYU Stern School of Business Adjunct Professor Darren Campo to share his insights.

Campo teaches in the Entertainment, Media and Technology program at the Stern School, and also brings with him years of experience as former SVP of Programming Strategy at Food Network and former SVP of Programming, Production and Development for Tru TV. He pulls from those years behind the scenes, as well as from current subscribership numbers and trends among the major streaming platforms, to assess how exactly HBO Max’s growth may continue to unfold.

Litwin and Campo dove into that and much more, including the future of “hybrid” movie releases such as the one “Wonder Woman 1984” enjoyed, how content production has forever changed in the wake of the pandemic, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

prior authorization
Efficiency Amplified: Automatic Prior Authorizations for Seamless Care
February 23, 2024

Navigating the labyrinth of healthcare bureaucracy, particularly the prior authorization process, presents a significant challenge for both providers and patients. This process, which is designed to control healthcare costs, often ends up delaying critical care. Could the efficiency of healthcare delivery improve if hospitals with a consistent record of approved claims were granted automatic […]

Read More
battery life
Power Up, Power On: Maximize Battery Life with Repurposing, not Just Recycling
February 23, 2024

In the rapidly evolving landscape of sustainable technology, the debate between battery recycling and repurposing is becoming increasingly significant. As we strive for a greener future, how can we best extend the battery life and utility of the batteries powering our electric vehicles (EVs) and other devices? Dr. Veronika Wright, also known as Electrified Veronika™ […]

Read More
smart thermostat technology
Smart Thermostat Technology is a Must-Have for Hotels Committed to a Sustainable Future
February 23, 2024

The drive towards sustainability within the hospitality sector marks a pivotal shift in how hotels operate and interact with their environment. Smart thermostat technology emerges as a key player in this transformation, offering more than just energy savings—it embodies a holistic approach to environmental stewardship and operational efficiency. By harnessing the power of automation and […]

Read More
AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
February 23, 2024

In an era where technology’s evolution outpaces its regulation, AI advances can lead to ethical dilemmas in accounting and finance. The integration of artificial intelligence and blockchain technologies into these sectors not only heralds a new dawn of efficiency and transparency but also introduces a myriad of ethical dilemmas, particularly concerning data privacy, security, […]

Read More