Articles by tag: streaming
The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]
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Pro AV Today
What Commercial Businesses and Venues Need to Know About Music Licensing
In this episode of Pro AV Today, host Ben Thomas is joined by Ola Sars, the Founder and CEO of Soundtrack Your Brand, and a key figure in the evolution of modern music streaming. This episode offers a deep dive into the critical, yet often overlooked, aspect of music licensing in commercial environments. Highlights […]
Pro AV Today
How AV Technology Uniquely Serves and Impacts Houses of Worship
In this episode of Pro AV Today, host Ben Thomas is joined by Collin Jones from Pushpay, a leading company in church technology solutions. They discuss the evolution of technology in churches, focusing on live streaming, production, integration and more. Collin shares his experience launching the Resi brand for church live streaming and the challenges they overcame to ensure high-quality streaming. […]
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VidCon 2023: Video Creators are Over the Big Streaming Platforms, But Can They Make It on Their Own?
Online video creators are fed up with big platforms like TikTok, YouTube, and Twitch calling all the shots. That’s the buzz at VidCon 2023, a premier gathering of online video creators. It’s day one of the event and already many of the conversations are focused on how content creators can take back control of […]
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What Media Industry Layoffs Tell Us About Advertising, Streaming, & Media Culture
2022 has been a tough year for companies as inflation and high interest rates have made debt spending more expensive and critical supplies more of a burden on profit margins. Unfortunately, thinner margins have been passed off onto employees with mass high-profile layoffs sweeping nearly every industry throughout the year, especially in tech-related sectors. From […]
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Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]
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Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers
Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and unmeasured tuning and […]