Articles by tag: streaming

What Media Industry Layoffs Tell Us About Advertising, Streaming, & Media Culture

media industry layoffs Washington Post CNN AP
2022 has been a tough year for companies as inflation and high interest rates have made debt spending more expensive and critical supplies more of a burden on profit margins. Unfortunately, Read more


Healthcare Cyberattacks
Healthcare Cyberattacks Grew in 2022
February 3, 2023

Concerning data from cybersecurity firm Check Point indicates an increase in cyberattacks on healthcare organizations by 74% in 2022 from the previous year. Healthcare is currently the third most attacked global industry (1,463 attacks per week) behind government/military (1,661 attacks per week) and education/research (2,314 attacks per week.) And in the United States, Healthcare […]

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CES 2023 crowd attendance
Top Trends at CES 2023 from Bosch, John Deere, and More
February 3, 2023

Top notch technology and top notch attendance secured CES 2023 its gold medal; to put it simply, this year’s CES was a huge success. The world’s largest and most prominent consumer electronics and technology exhibition, CES served its usual role as a testing ground for ground-breaking innovations across multiple verticals. From 5G to Web3, and […]

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ACA health plans
Insurance Companies Should Weight the Growth Potential With Risks When Considering Offering ACA Plans
February 3, 2023

The 2023 open enrollment for ACA health plans saw a 13% increase over 2022. Melanie Musson, an insurance expert with, says, “Insurance providers have an opportunity to enter or expand in this growing market, but they should practice caution.” The 2023 Open Enrollment Period (OEP) for Affordable Care Act (ACA) Marketplace health insurance plans […]

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All Articles
What Media Industry Layoffs Tell Us About Advertising, Streaming, & Media Culture
December 15, 2022

2022 has been a tough year for companies as inflation and high interest rates have made debt spending more expensive and critical supplies more of a burden on profit margins. Unfortunately, thinner margins have been passed off onto employees with mass high-profile layoffs sweeping nearly every industry throughout the year, especially in tech-related sectors. From […]

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Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
November 30, 2022

Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]

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Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers
September 16, 2022

Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and unmeasured tuning and […]

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Real-Time Streaming and the Viewer Experience with Jed Corenthal of Phenix
August 8, 2022

Livestreaming is an essential part of our modern day world, and the expectation is that it should be real-time. Easier said than done, right? There are inherent challenges and unpredictability that come with livestreaming, from reliability and bit rate issues to real-time interaction barriers. Delivery times can sometimes take up to five minutes after […]

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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022

Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As […]

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Is Wall Street Overreacting to Netflix Subscriber Losses?
April 26, 2022

Wall Street did a little cord-cutting of its own this week when it pulled the plug on Netflix’s stock value April 20, sending the company’s share price plummeting from nearly $350 a share the day before to under $220 by market close April 21. As of today, it’s settling in around $210 a share. Netflix’s […]

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Will Youth Sports Connect to the Metaverse?
January 11, 2022

Youth sports are a significant part of the lives of kids in the U.S. However, parents, grandparents, and other family members can’t always be there in person. The GameChanger app offers a new way to watch every game. The app’s President Sameer Ahuja joined Game Changers host Katie Steinberg to talk about its impact. Ahuja […]

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The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?
November 2, 2021

Key Points: The pandemic cost the live content industry billions. Companies turned to live streaming to facilitate events and engagement. The new model for events is hybrid, offering in-person and virtual. Commentary: The pandemic cost the conference industry and related activities billions of dollars, forcing companies to find new channels to communicate and engage. […]

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How to Watch Apple’s Big iPhone Event
September 14, 2021

iOS Loyalists, it’s that time of year again! Today, after setting record quarterly revenue in Q4 of 2020, Apple is hitting the product stage now a year a out from that success to stream its annual event announcing new product lines at 1 ET, 12 PM CT.   Big hitters include updates on the […]

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