Articles by tag: streaming

Streaming the Game: Transforming Sports Broadcasting in the Digital Era

The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]

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Pro AV Today
What Commercial Businesses and Venues Need to Know About Music Licensing

In this episode of Pro AV Today, host Ben Thomas is joined by Ola Sars, the Founder and CEO of Soundtrack Your Brand, and a key figure in the evolution of modern music streaming. This episode offers a deep dive into the critical, yet often overlooked, aspect of music licensing in commercial environments. Highlights […]

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Pro AV Today
How AV Technology Uniquely Serves and Impacts Houses of Worship

In this episode of Pro AV Today, host Ben Thomas is joined by Collin Jones from Pushpay, a leading company in church technology solutions. They discuss the evolution of technology in churches, focusing on live streaming, production, integration and more. Collin shares his experience launching the Resi brand for church live streaming and the challenges they overcame to ensure high-quality streaming. […]

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Articles
VidCon 2023: Video Creators are Over the Big Streaming Platforms, But Can They Make It on Their Own?

Online video creators are fed up with big platforms like TikTok, YouTube, and Twitch calling all the shots. That’s the buzz at VidCon 2023, a premier gathering of online video creators. It’s day one of the event and already many of the conversations are focused on how content creators can take back control of […]

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Articles
What Media Industry Layoffs Tell Us About Advertising, Streaming, & Media Culture

2022 has been a tough year for companies as inflation and high interest rates have made debt spending more expensive and critical supplies more of a burden on profit margins. Unfortunately, thinner margins have been passed off onto employees with mass high-profile layoffs sweeping nearly every industry throughout the year, especially in tech-related sectors. From […]

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Articles
Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers

Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]

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Articles
Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers

Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and unmeasured tuning and […]

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Investing in Water Quality: Florida Takes a Proactive Strategy for Sustainable Infrastructure
April 26, 2024

Amid a national conversation on infrastructure and environmental sustainability, Florida positions itself at the forefront with a significant financial commitment to investing in water quality. Governor Ron DeSantis’s recent announcement of a $1.5 billion investment, focusing heavily on the iconic Everglades Restoration Project, comes at a critical time. As Florida’s population continues to swell, […]

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Fortify healthcare networks
How to Fortify Healthcare Networks: Training and Collaboration on Cybersecurity Best Practices
April 26, 2024

Recent cyberattacks on healthcare systems, including a significant breach at Change Healthcare, have underscored the vulnerabilities within the sector, highlighting the potential impacts on patient care and privacy. As healthcare continues its digital transformation, the demand to fortify healthcare networks has grown louder. This heightened focus on securing healthcare data and infrastructure is a […]

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big box retailers
Big Box Retailers Must Embrace AR and VR Technologies to Stay Relevant in a Shifting Market
April 25, 2024

Big box retailers are increasingly focusing on the experience economy, integrating experiential elements to enhance customer engagement and satisfaction as retail landscapes evolve rapidly. This shift toward creating holistic shopping experiences is driven by consumer demands for more than just transactional interactions, a trend accentuated by the widespread adoption of technological innovations in the […]

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learning management systems
5 Ways Learning Management Systems Embedded in Your PMS Help Jump-Start Onboarding
April 25, 2024

Hoteliers planning on new hires and seasonal hires must focus on shorter lessons, interactive experiences, and providing accessible learning tools to workers.  By Warren Dehan Independent hoteliers are looking for impactful ways to train tomorrow’s workers – and fast. Hotel leaders must find ways to shorten training time and improve worker decision-making, starting with how […]

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Other Articles
Real-Time Streaming and the Viewer Experience with Jed Corenthal of Phenix
August 8, 2022

Livestreaming is an essential part of our modern day world, and the expectation is that it should be real-time. Easier said than done, right? There are inherent challenges and unpredictability that come with livestreaming, from reliability and bit rate issues to real-time interaction barriers. Delivery times can sometimes take up to five minutes after […]

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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022

Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As […]

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Is Wall Street Overreacting to Netflix Subscriber Losses?
April 26, 2022

Wall Street did a little cord-cutting of its own this week when it pulled the plug on Netflix’s stock value April 20, sending the company’s share price plummeting from nearly $350 a share the day before to under $220 by market close April 21. As of today, it’s settling in around $210 a share. Netflix’s […]

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Will Youth Sports Connect to the Metaverse?
January 11, 2022

Youth sports are a significant part of the lives of kids in the U.S. However, parents, grandparents, and other family members can’t always be there in person. The GameChanger app offers a new way to watch every game. The app’s President Sameer Ahuja joined Game Changers host Katie Steinberg to talk about its impact. Ahuja […]

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The Ratio for Live Content: Will Streaming or In-Person Events Prove More Popular?
November 2, 2021

Key Points: The pandemic cost the live content industry billions. Companies turned to live streaming to facilitate events and engagement. The new model for events is hybrid, offering in-person and virtual. Commentary: The pandemic cost the conference industry and related activities billions of dollars, forcing companies to find new channels to communicate and engage. […]

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How to Watch Apple’s Big iPhone Event
September 14, 2021

iOS Loyalists, it’s that time of year again! Today, after setting record quarterly revenue in Q4 of 2020, Apple is hitting the product stage now a year a out from that success to stream its annual event announcing new product lines at 1 ET, 12 PM CT.   Big hitters include updates on the […]

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Is It Time to ‘Grow or Die’ for Streaming Juggernaut Netflix?
August 4, 2021

Streaming is a gigantic industry in 2021, and it’s showing no signs of slowing down. However, a question remains — can legacy player Netflix continue on a healthy plateau to retain its current audience, or does it have to continue growing to survive and thrive? How will streaming platform competition be guided by investments in […]

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Simplicity Will Be Key to EdTech Success
July 16, 2021

Nothing about the ongoing attempts to solidify post-pandemic learning will be easy. On this episode of EdTech Today, Maggie Hallbach analyzes the machinations and relationships amongst government, industry, districts, and parents and explains how it is at least possible. Verizon recently released findings from its Look Forward study on how Americans have adapted to life one […]

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What Does Amazon’s Acquisition of MGM Mean for the Media Production Ecosystem?
June 4, 2021

James Bond and Jeff Bezos are about to get to know each other a lot better. For nearly $8.5 billion, Amazon has acquired MGM and all of the company’s properties, including 007, himself. That means around 4,000 films and 17,000 hours of television programming will be added to Amazon’s already ballooning library of content. So, […]

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