What Commercial Businesses and Venues Need to Know About Music Licensing


In this episode of Pro AV Today, host Ben Thomas is joined by Ola Sars, the Founder and CEO of Soundtrack Your Brand, and a key figure in the evolution of modern music streaming. This episode offers a deep dive into the critical, yet often overlooked, aspect of music licensing in commercial environments.

Highlights of the Episode:

The Journey to Soundtrack Your Brand: Sars recounts his transition from consumer music streaming to identifying the untapped potential of background music in commercial spaces. His story is a fascinating look at how he recognized and addressed the gap in the market.

Why Music Licensing Matters for Businesses: Understanding the legal and ethical implications of playing music in commercial settings is crucial. Sars explains why it’s not just about compliance, but also about supporting the creators behind the music.

Navigating the Licensing Landscape: The conversation demystifies the complex world of music rights, from performance licenses to sourcing music legally. Sars provides invaluable insights for businesses unsure about how to proceed.

The Role of Technology and Integration in Music Licensing: Discover how advancements in technology and the involvement of integrators play a significant role in simplifying licensing for businesses.

This episode is a must-watch for anyone involved in the commercial audiovisual industry, from business owners to technology integrators. Sars’ expertise offers a unique perspective on an often-misunderstood topic.

Follow us on social media for the latest updates in B2B!



Risk management and employee well-being
Merging Risk Management with Employee Well-Being is the Secret to Unlocking Workplace Potential
February 27, 2024

In today’s rapidly evolving business landscape, the convergence of risk management, business insurance, and employee benefits has emerged as a critical focal point for organizations aiming to foster a resilient and thriving workforce. This intersection of risk management and employee well-being addresses not just the physical assets of a company but extends to the […]

Read More
Draper At Home Announces Residential Sales Director
February 27, 2024

(Spiceland, Ind.) – Draper At Home has announced the appointment of a Director of Sales — Residential. Chris Sitarov will be responsible for Draper At Home Regional Residential Sales Managers throughout the United States. Sitarov joined Draper in 2019 as the Architectural Regional Sales Manager for the Mid-Atlantic states and was most recently Director of […]

Read More
Proactively Protecting Schools with Intelligent AI
February 27, 2024

In today’s episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Matias Klein, Founder & CEO of Kognition AI. During the conversation, they discussed leveraging artificial intelligence to enhance security in educational settings. Matias shares his journey from aspiring healthcare professional to tech entrepreneur, emphasizing the role of AI […]

Read More
Embedded Payment Processing
How Embedded Payment Processing Is Shaking Up the Travel Experience
February 27, 2024

Through embedded systems, hoteliers can ensure guest data stays within their purview while providing a more comprehensive guest experience from beginning to end. By Warren Dehan The hotel payment processing experience is ready for a shakeup. Improving payment processing in hotels has been a major barrier for independent operators, and yet the closer payment processes […]

Read More