What Commercial Businesses and Venues Need to Know About Music Licensing


In this episode of Pro AV Today, host Ben Thomas is joined by Ola Sars, the Founder and CEO of Soundtrack Your Brand, and a key figure in the evolution of modern music streaming. This episode offers a deep dive into the critical, yet often overlooked, aspect of music licensing in commercial environments.

Highlights of the Episode:

The Journey to Soundtrack Your Brand: Sars recounts his transition from consumer music streaming to identifying the untapped potential of background music in commercial spaces. His story is a fascinating look at how he recognized and addressed the gap in the market.

Why Music Licensing Matters for Businesses: Understanding the legal and ethical implications of playing music in commercial settings is crucial. Sars explains why it’s not just about compliance, but also about supporting the creators behind the music.

Navigating the Licensing Landscape: The conversation demystifies the complex world of music rights, from performance licenses to sourcing music legally. Sars provides invaluable insights for businesses unsure about how to proceed.

The Role of Technology and Integration in Music Licensing: Discover how advancements in technology and the involvement of integrators play a significant role in simplifying licensing for businesses.

This episode is a must-watch for anyone involved in the commercial audiovisual industry, from business owners to technology integrators. Sars’ expertise offers a unique perspective on an often-misunderstood topic.

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