Articles by tag: Netflix
In a monumental shift within the entertainment and sports industry, the recent $5 billion deal between WWE and Netflix marks a significant moment, not just for the broadcasting landscape but for intellectual property rights in the athletic and entertainment spheres. This deal, highlighted by the announcement of Dwayne Johnson, aka “The Rock,” joining the […]
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Do Live Sports Events Have a Home at Netflix? Experts See a Potential Future, But Not Anytime Soon.
Netflix is reportedly taking its first steps into broadcasting live sports events. The streaming giant is in discussions to host a celebrity golf tournament. The planned competition, set to take place in Las Vegas, will feature well-known figures from Netflix’s sports docuseries, including Formula One’s “Drive to Survive” and the PGA Tour’s “Full Swing.” […]
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B2B Community Engagement Reinvented: Design Techniques Inspired by Online Learning and On-Demand Media Platforms
In today’s fast-paced digital landscape, innovative design strategies are crucial for capturing the attention and engagement of B2B communities. Drawing inspiration from popular online learning platforms such as MasterClass, Coursera, and Domestika, as well as on-demand media platforms like Netflix and Apple TV+, can help businesses create content that resonates with their target audience. In […]
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Netflix’s New Model: How Does This Affect Customers?
In today’s digital era, streaming services have become a staple in the lives of consumers. With the average person subscribing to at least three streaming platforms, cost-saving opportunities are highly sought after. That’s where Philips Media Suite comes in, providing an innovative solution for hotel owners and their guests. As streaming costs add up, […]
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Marketing and media can learn from the software developer community to achieve more scale
Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries. We’re accustomed to the growth—and the volatility—of […]
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Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers
Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and unmeasured tuning and […]
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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As […]