Articles by tag: Netflix

Branding Battles & Billion-Dollar Deals: The WWE-Netflix Partnership and the Future of Trademarks

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In a monumental shift within the entertainment and sports industry, the recent $5 billion deal between WWE and Netflix marks a significant moment, not just for the broadcasting landscape but for intellectual property rights in the athletic and entertainment spheres. This deal, highlighted by the announcement of Dwayne Johnson, aka “The Rock,” joining the […]

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Do Live Sports Events Have a Home at Netflix? Experts See a Potential Future, But Not Anytime Soon.

Netflix is reportedly taking its first steps into broadcasting live sports events. The streaming giant is in discussions to host a celebrity golf tournament. The planned competition, set to take place in Las Vegas, will feature well-known figures from Netflix’s sports docuseries, including Formula One’s “Drive to Survive” and the PGA Tour’s “Full Swing.” […]

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B2B Community Engagement Reinvented: Design Techniques Inspired by Online Learning and On-Demand Media Platforms

In today’s fast-paced digital landscape, innovative design strategies are crucial for capturing the attention and engagement of B2B communities. Drawing inspiration from popular online learning platforms such as MasterClass, Coursera, and Domestika, as well as on-demand media platforms like Netflix and Apple TV+, can help businesses create content that resonates with their target audience. In […]

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Netflix’s New Model: How Does This Affect Customers?

In today’s digital era, streaming services have become a staple in the lives of consumers. With the average person subscribing to at least three streaming platforms, cost-saving opportunities are highly sought after. That’s where Philips Media Suite comes in, providing an innovative solution for hotel owners and their guests. As streaming costs add up, […]

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Marketing and media can learn from the software developer community to achieve more scale

Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries. We’re accustomed to the growth—and the volatility—of […]

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Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers

Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and unmeasured tuning and […]

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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.

Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As […]

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Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence
April 15, 2024

What’s behind the recent brick-and-mortar store resurgence? Could it be that big box stores recognize the one-of-a-kind shopping experiences that can occur in person? Finding unique ways to capitalize on those in-store experiences may lead to a brighter future for retail. Big box stores are reasserting the importance of their physical presence, continuing to […]

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Enhancing Law Enforcement Training for K-12 Security Incidents
Enhancing Law Enforcement Training for K-12 Security Incidents
April 15, 2024

In a recent discussion on Secured with hosts Mike Matranga and Mike Monsive, the conversation delved into the intricacies of school security measures and the necessity of prioritizing comprehensive safety protocols over singular technological solutions. Highlighting the case of Utah’s mandate for gun detection systems in schools, the hosts emphasized the importance of holistic […]

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Icom here, there, and everywhere
Where is Icom? Here, There, and Everywhere at the Miami Boat Show 2024
April 15, 2024

Icom was here, there, and everywhere at the Miami Boat Show. Master 500 GT Captain Kelly Gordon played tour guide at the Miami Boat Show 2024, where she showcased the ubiquitous presence of Icom radios at the event. Kelly toured a dazzling array of boats, from sleek yachts to robust convertibles like the Viking […]

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future of higher education
Cut Costs, Not Corners for the Future of Higher Education: Redirect Focus to Student Achievement
April 15, 2024

The landscape of higher education has been the subject of intense scrutiny and debate in recent years. The rising costs of tuition, the ballooning of administrative overhead, and questions about the real value of a college degree have sparked a vital conversation about the future of higher education.  This has sparked discussions among educators, […]

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Is Wall Street Overreacting to Netflix Subscriber Losses?
April 26, 2022

Wall Street did a little cord-cutting of its own this week when it pulled the plug on Netflix’s stock value April 20, sending the company’s share price plummeting from nearly $350 a share the day before to under $220 by market close April 21. As of today, it’s settling in around $210 a share. Netflix’s […]

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How Social Media Influencers Took this Netflix Show to #1 in 30 Countries
November 1, 2021

Commentary: Launching a new show, especially in the age of streaming platforms, is no easy task. How do you make your show stand out from the thousands upon thousands of other options at viewers’ fingertips? Utilizing social media to evangelize content is one of the go-to strategies; it’s standard marketing practice to build an […]

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Is It Time to ‘Grow or Die’ for Streaming Juggernaut Netflix?
August 4, 2021

Streaming is a gigantic industry in 2021, and it’s showing no signs of slowing down. However, a question remains — can legacy player Netflix continue on a healthy plateau to retain its current audience, or does it have to continue growing to survive and thrive? How will streaming platform competition be guided by investments in […]

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How McGraw Hill Powers Personalized Learning with Student-Centered Solutions
April 13, 2021

Chalk up another bit of crazy pandemic business—While McGraw Hill Chief Innovation Officer Dr. Shawn K. Smith and Dr. Dylan Arena, Co-Founder and CEO of Kidaptive, have never met in person, they have still been able to work a major acquisition into the fold of an iconic education brand. In this episode of EdTech […]

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Advocating for the Scientific Community Through Media
March 3, 2021

On the Space to Grow podcast, Astroscale’s Chris Blackerby and Charity Weeden bring their compelling experience and expertise to map out the technology, international policy, and scalability that will define the next generation of space exploration.   Looking at all aspects of the world of space and science is the crux of Space to Grow. It’s time to look at the human […]

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Can HBO Max Keep Up the Energy in the Crowded World of Streaming?
February 18, 2021

With people around the globe continuing to cut the cable cord at unprecedented levels, the world of streaming is experiencing a bona fide explosion. Services are popping up and down the spectrum of media companies, from tried-and-true juggernauts like NBC to upstarts and the cemented new-age goliaths like Netflix. HBO is one of those legacy […]

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Netflix Puts Trademark Boots on Space Force Name, Edging Out U.S. Military: Business Casual
June 15, 2020

Powered by RedCircle While fans and critics may be clashing about the comedic success of the new Steve Carrell and Greg Daniels Space Force series that debuted on May 29th, Netflix is apparently winning the planetary battle against the U.S. military to trademark the show’s name. Starring Carrell as a decorated general tapped to lead […]

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Netflix Adds Nearly 16 Million New Customers
May 7, 2020

Netflix Adds Nearly 16 Million New Customers. The streaming platform reportedly added 15.77 million paid subscribers globally, nearly doubling analysts’ estimates for the first quarter. The uptick in subscribers comes amid the ongoing COVID-19 pandemic, when many are stuck at home, watching movies and TV. Streaming platforms are one of a select few industries benefiting […]

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The Incredible Story of Blockbuster Rejecting Netflix
September 18, 2019

It’s hard to imagine now, but there was a time when Blockbuster Video was the big kid on the block and Netflix was the fledgling startup. An excerpt from Netflix co-founder Marc Randolph’s new book posted by Vanity Fair details the fateful meeting the led to the streaming giant’s ultimate victory over the former brick and mortar juggernaut. Hear Daniel […]

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