Branding Battles & Billion-Dollar Deals: The WWE-Netflix Partnership and the Future of Trademarks

February 1, 2024
AJ Krow


In a monumental shift within the entertainment and sports industry, the recent $5 billion deal between WWE and Netflix marks a significant moment, not just for the broadcasting landscape but for intellectual property rights in the athletic and entertainment spheres. This deal, highlighted by the announcement of Dwayne Johnson, aka “The Rock,” joining the board of directors for TKO—a newly formed entity between WWE and UFC—underlines a pivotal change. The agreement includes granting Johnson full trademark rights to “The Rock,” a move that sparks a broader conversation about the value and power of trademarks in branding and business strategies.

How does this landmark deal impact not only celebrities and public figures but also businesses across industries, signaling a new era in the strategic importance of trademark rights for brand protection and value enhancement?

This episode of “Krow Knows” host, AJ Krow and Kevin Hartley, co-founder and CEO of Trust Tree Legal, delves into the intricacies of trademarks in the business realm. The two discuss:

  • The significance of the WWE-Netflix deal and its implications for the broadcasting and sports entertainment industries.
  • The impact of trademarks on branding and the value they add to businesses and personal brands.
  • Dwayne Johnson’s strategic move to secure full trademark rights to “The Rock” and its potential effects on his future endeavors.

Kevin Hartley brings a wealth of knowledge and expertise to the conversation. With a decade of exclusive practice in trademark law, Hartley’s background as a lifelong wrestling fan and a seasoned attorney offers a unique perspective on the subject. His firm, Trust Tree Legal, specializes in providing low-cost, high-quality trademark services, emphasizing the critical role of trademarks in protecting and enhancing the goodwill of a brand.

Article by Sonia Gossai

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