Articles by tag: Media Channels

Why Content Media Outperforms Traditional Marketing

The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler…

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Business Services
How to Enhance Your Sales Team’s Digital Communication with Media Channels and Content

 How can sales teams leverage the right content to accelerate the sales process while ensuring engagement? The answer is content, but what that content is and its intent are evolving. Discussing this shift and “new” media channels, Community Reengaged host Daniel Litwin spoke with MarketScale Digital Media Strategist Shannon Maverick. B2B sales teams had unique…

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Business Services
Bridging the Marketing Gap Between Technical Content and Actionable Results

There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal lives, with on-demand variety of media setting high expectations around what stories create the most impact and how easy it should be to find them….

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Business Services
How to Track ROI with your Content Media Channels

Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel.   Tracking content…

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innovative data center practices
Applied Digital Strengthens Community Relations through Innovative Data Center Practices
May 21, 2024

As Applied Digital continues to expand its footprint across rural America, its commitment to integrating with and revitalizing local communities stands out. The company’s unique approach to building and operating data centers brings advanced technology to these areas while stimulating local economies and fostering community development. How does Applied Digital ensure seamless integration and…

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data center operators
From Fields to Data Centers: Applied Digital’s Training Program Transforms Farmers into Data Center Operators
May 21, 2024

Nick Phillips, the EVP of Hosting Operations and Public Affairs at Applied Digital, emphasizes the transformative impact of Applied Digital’s training programs, which convert agricultural land into high-tech data centers and enable farmers to transition into skilled data center operators. This initiative highlights the company’s commitment to community development and technological advancement.

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water conservation and sustainability
Water Conservation and Sustainability Are Critical for a Data Center’s Success
May 21, 2024

Digital infrastructure is essential, and as data centers expand, their environmental impact, water conservation and sustainability have come under scrutiny. As the demand for data storage and processing capabilities grows exponentially, so does the concern for the environmental impact of these facilities, particularly in terms of water usage. Nick Phillips, the EVP of Hosting…

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AI-driven computing
Reducing the Gap in Skilled Trades Can Be Solved by Boosting Trade Education Initiatives
May 21, 2024

Currently, skilled trades are facing significant shortages making the need for innovative solutions and passionate involvement more urgent than before. Statistics indicate a looming gap in the workforce, expected to reach millions in the next decade, as older generations retire without sufficient newcomers to fill their roles. At the heart of this issue is…

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