AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events

November 28, 2023
Aby Varma

 

AI has been gradually changing the landscape of event technology at a very rapid pace. In an industry where staying ahead of technological trends is crucial, AI’s impact on marketing and event management has become increasingly significant. As witnessed in the rise of account-based marketing and enhanced personalization, AI is effectively reshaping how events are organized and experienced. As a result, this transformation now raises critical questions about the future of event technology and the role AI will play in shaping attendee experiences and event outcomes.

On the latest episode of “The Marketing AI SparkCast,” host Aby Varma had a conversation on the subject with Victor Kippes, CEO of Validar Incorporated and a recognized leader in event technology. Their discussion revolved around the ways AI is revolutionizing event management and marketing. THey also focused on its applications in creating more personalized and efficient experiences for attendees and organizers alike.

A few highlights of Varma and Kippes’ conversation include:

  • AI’s role in account-based marketing and its impact on sales and marketing strategies.
  • The application of AI in large, complex events for enhanced attendee navigation and engagement.
  • The potential of AI in assisting event producers with data analysis and demonstrating ROI.

Victor Kippes has over two decades of experience in sales and marketing. He is also a 2023 awardee of EventX’s 50 Most Influential Event Technology Professionals and has a wealth of knowledge in the field. His insights into the integration of AI in event technology is demonstrated by his thorough understanding of the challenges and opportunities in the industry.

Article written by Alexandra Simon.

Recent Episodes

AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
View episode

In an era where technology’s evolution outpaces its regulation, AI advances can lead to ethical dilemmas in accounting and finance. The integration of artificial intelligence and blockchain technologies into these sectors not only heralds a new dawn of efficiency and transparency but also introduces a myriad of ethical dilemmas, particularly concerning data privacy, security, […]

supply chain and logistics
View episode

How is artificial intelligence (AI) reshaping how goods are managed and delivered in supply chain and logistics? Innovations in drone technology and AI-driven safety protocols are paving new paths for efficiency and security in logistics solutions. These advancements reflect a broader movement towards automation and resilience in business operations to enhance efficiency amidst global […]

marketing team’s AI journey
View episode

A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]