Igniting Marketing with AI
Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.
Latest Episodes
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
How AI is Changing Prospecting for Sales and Marketing Teams
As artificial intelligence continues to evolve, it’s no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AI’s capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies. Companies utilizing AI for prospecting have seen a measurable uptick […]
Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners
How does the recent rebranding of CommerceHub to Rithum and its strategic acquisitions shape the future of e-commerce and its stakeholders? Aby Varma, the AI-In-Marketing Futurist at Spark Novus and host of The Marketing AI Sparkcast, explores these developments’ transformative impact, highlighting the synergy between technological advancements and market leadership. “This addresses sort of […]
Kickstarting a Marketing Team’s AI Journey
A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]
Season 1
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
How AI is Changing Prospecting for Sales and Marketing Teams
As artificial intelligence continues to evolve, it’s no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AI’s capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies. Companies utilizing AI for prospecting have seen a measurable uptick […]
Kickstarting a Marketing Team’s AI Journey
A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]
Embrace Artificial Intelligence in Podcasting or Risk Falling Behind, Expert Warns
Exploring the dynamic intersection of technology and creativity, this episode of the Marketing AI SparkCast shines a light on the revolutionary role of artificial intelligence in podcasting. As podcasts emerge as a pivotal medium in the digital arena, the episode delves deep into the ways AI is reshaping the landscape of audio content. Host […]
AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies
This episode of the Marketing AI Sparkcast, hosted by B2B marketing leader Aby Varma, features an in-depth discussion with Nick Kljaic, CEO of AskHandle, on the role of AI-powered chatbots in marketing. Kljaic, with a rich background in finance and entrepreneurship, sheds light on the intersection of AI technology and marketing efficiency. They delve […]
AI in Marketing: Embracing its Unstoppable Power
Everyone knows artificial intelligence (AI) is reshaping industries, but where does marketing fit into the puzzle? Integrating marketing strategies with AI is no longer futuristic but a present reality. With a staggering growth trajectory, Statista projects AI will reach a global market value in marketing of $107.5 billion by 2028. This explosive growth raises […]
AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events
AI has been gradually changing the landscape of event technology at a very rapid pace. In an industry where staying ahead of technological trends is crucial, AI’s impact on marketing and event management has become increasingly significant. As witnessed in the rise of account-based marketing and enhanced personalization, AI is effectively reshaping how events […]
Exploring the Impact of AI in MarTech
In an ever-evolving digital landscape, the Marketing AI Sparkcast looks inside AI’s transformative role in MarTech (marketing technology). Host Aby Varma, a B2B marketing leader, engages with Anita Brearton, Founder & CEO of CabinetM, to discuss the seismic shifts AI is triggering in MarTech. The episode promises an in-depth exploration of AI’s burgeoning role […]
Community Generated Content
Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners
How does the recent rebranding of CommerceHub to Rithum and its strategic acquisitions shape the future of e-commerce and its stakeholders? Aby Varma, the AI-In-Marketing Futurist at Spark Novus and host of The Marketing AI Sparkcast, explores these developments’ transformative impact, highlighting the synergy between technological advancements and market leadership. “This addresses sort of […]