Go Back

Igniting Marketing with AI

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

The Marketing AI SparkCast

How to Champion AI in Marketing

September 4, 2024
Aby Varma
AI
AI in marketing
champion AI
+more
Aby Varma

 

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s

inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises. They discuss practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential

of AI in transforming workflows and driving tangible results.

Topics Covered:

  • Jessica’s AI Journey: From leading the Marketing AI Council at VMware to joining Jasper, Jessica shares how her role has evolved to champion AI in marketing.
  • AI adoption in large organizations: Jessica explains how she drove AI adoption at VMware, including challenges like skepticism, governance, and compliance
  • hurdles.
  • AI impact: They discuss how companies like Morningstar, VMware, adidas and more saw significant cost savings, increase in output, time saving, and productivity boosts through AI integration.
  • Strategies for marketers to evangelize AI in their orgs: Jessica provides a roadmap for marketing professionals to champion AI adoption, including building teams, securing executive sponsorship, and defining use cases.
  • Jasper’s role as a marketing AI tool: They explore Jasper’s capability in scaling content creation and enabling personalized, data-driven campaigns.

Jessica Hreha is the Head of Marketing AI Strategy and Transformation at Jasper, where she helps enterprise clients with AI adoption and marketing innovation. Previously, she led the Marketing AI Council at VMware. https://www.linkedin.com/in/jessicahreha/

Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses navigate the complexities of digital transformation with AI-driven strategies. https://www.linkedin.com/in/abyvarma/

Article by MarketScale.

Recent Episodes

Richard Murth discusses networks overcoming Natural Disasters
View episode

Creating and Enhancing Network Resilience Can Curtail Threats From Natural Disasters

As climate change intensifies, natural disasters are becoming more frequent and destructive. Hurricanes, wildfires, floods, and tornadoes are increasingly challenging network infrastructures. According to international insurance company Munich Re, global natural disasters in 2020 caused $210 billion in damage. Because reliable network connectivity is essential for emergency services and community recovery this ignites an…

data center growth
View episode

Related Companies Invests in Applied Digital to Support Data Center Growth

Data center growth is transforming the real estate landscape as demand for digital infrastructure continues to rise. These facilities are gaining prominence among investors, driven by the rapid expansion of the tech industry. Jeff Blau, CEO of Related Companies, discussed this shift, highlighting their recent investment in Applied Digital’s North Dakota data center project. While…

decarbonization efforts
View episode

Decarbonization Efforts and Goals in the Aerospace Industry

As the aerospace industry intensifies its focus on decarbonization efforts, the sector faces increasing pressure to reduce its carbon footprint in line with global climate goals. This conversation is particularly relevant as the industry contributes approximately 3.5% of global emissions. To stay competitive and comply with the Paris Agreement targets, aerospace companies are adopting…