Image
Image

Aby Varma

AI-in-Marketing Futurist

Host of The Marketing AI SparkCast. AI Optimist and Futurist. Global B2B Marketing Leader.

Aby Varma is a transformative CMO with extensive experience in driving growth and positive business outcomes through innovative B2B marketing strategies, recognized for blending compelling narratives with digital creativity to enhance brand engagement, lead generation, and customer loyalty. Varma excels in fostering cross-functional collaboration between marketing, sales, and product teams, enhancing efficiency and revenue operations. His leadership has been pivotal in guiding high-performing teams and navigating complex, multinational corporate environments, resulting in global market expansion and optimized strategies. As an exceptional executive communicator, Varma effectively influences stakeholders and secures buy-ins for key initiatives, underlined by his adaptability and dedication to positive business results.

He has been influential in the Forbes Communications Council since July 2022, sharing insights on marketing and digital. At Hexagon AB, Varma held roles including Senior Vice President of Marketing and Executive Director of Marketing, Go-To-Market & Digital Strategy, showcasing skills in lead generation, sales enablement, and AI. His earlier tenure at Intergraph Corporation as Global Marketing Director, Digital, further highlights his expertise in B2B marketing. Varma's academic credentials include an MBA in Marketing & Management Information Systems from Alabama Agricultural and Mechanical University and a Masters in International Business from the Indian Institute of Foreign Trade. His extensive background and forward-thinking approach position him as a key figure in the evolving landscape of marketing and AI.

image-46 Artificial Intelligence
marketing-strategies Marketing strategy
social Digital Content
image-72 Brand Strategy

Register to MarketScale.com for Aby Varma episodes, events, and more.

Already have an account?
Login via email
Login via password

Recent Posts

Image
Business Services

A Marketer’s Approach to AI Adoption with Ashley Gross

 Aby Varma - July 22, 2024

In the latest episode of the Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, explores AI adoption with Ashley Gross, founder of The Prompt Community. This episode provides practical insights for marketers looking to begin their AI journey and leverage AI tools effectively.

Read more
Image
Business Services

The Future of Digital Experiences: AI's Role in CMS and DXP

 Aby Varma - June 27, 2024

In this episode of the Marketing AI SparkCast, host Aby Varma, is joined by Mark Demeny, Senior Product Manager at Yext, and John Schneider, Fractional CTO at Chameleon Collective. They delve into the transformative impact of AI on content management systems (CMS) and digital experience platforms (DXP).

Read more
Image
Business Services

AI Adoption in Marketing Ensuring Ethics and Privacy

 Aby Varma - May 14, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Jodi Daniels, the Founder and CEO of Red Clover Advisors. Spark Novus is a consultancy specializing in strategic AI adoption in marketing, while Red Clover Advisors is a privacy consultancy firm dedicated to helping businesses navigate complex data privacy laws and strategies.

Read more
Image
Articles

The Impact of AI on Marketing Careers

 Aby Varma - March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing.

Read more
Image
Business Services

How AI is Changing Prospecting for Sales and Marketing Teams

 Aby Varma - March 11, 2024

As artificial intelligence continues to evolve, its no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AIs capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies.

Read more
Image
Articles

Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

 Aby Varma - February 21, 2024

How does the recent rebranding of CommerceHub to Rithum and its strategic acquisitions shape the future of e-commerce and its stakeholders?Aby Varma, the AI-In-Marketing Futurist at Spark Novus and host of The Marketing AI Sparkcast, explores these developments transformative impact, highlighting the synergy between technological advancements and market leadership.

Read more
Load more