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Aby Varma

AI-in-Marketing Futurist

Host of The Marketing AI SparkCast. AI Optimist and Futurist. Global B2B Marketing Leader.

Aby Varma is a transformative CMO with extensive experience in driving growth and positive business outcomes through innovative B2B marketing strategies, recognized for blending compelling narratives with digital creativity to enhance brand engagement, lead generation, and customer loyalty. Varma excels in fostering cross-functional collaboration between marketing, sales, and product teams, enhancing efficiency and revenue operations. His leadership has been pivotal in guiding high-performing teams and navigating complex, multinational corporate environments, resulting in global market expansion and optimized strategies. As an exceptional executive communicator, Varma effectively influences stakeholders and secures buy-ins for key initiatives, underlined by his adaptability and dedication to positive business results.

He has been influential in the Forbes Communications Council since July 2022, sharing insights on marketing and digital. At Hexagon AB, Varma held roles including Senior Vice President of Marketing and Executive Director of Marketing, Go-To-Market & Digital Strategy, showcasing skills in lead generation, sales enablement, and AI. His earlier tenure at Intergraph Corporation as Global Marketing Director, Digital, further highlights his expertise in B2B marketing. Varma's academic credentials include an MBA in Marketing & Management Information Systems from Alabama Agricultural and Mechanical University and a Masters in International Business from the Indian Institute of Foreign Trade. His extensive background and forward-thinking approach position him as a key figure in the evolving landscape of marketing and AI.

image-46 Artificial Intelligence
marketing-strategies Marketing strategy
social Digital Content
image-72 Brand Strategy

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Recent Posts

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Articles

The Impact of AI on Marketing Careers

Aby Varma - March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing.

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Business Services

How AI is Changing Prospecting for Sales and Marketing Teams

Aby Varma - March 11, 2024

As artificial intelligence continues to evolve, its no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AIs capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies.

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Articles

Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

Aby Varma - February 21, 2024

How does the recent rebranding of CommerceHub to Rithum and its strategic acquisitions shape the future of e-commerce and its stakeholders?Aby Varma, the AI-In-Marketing Futurist at Spark Novus and host of The Marketing AI Sparkcast, explores these developments transformative impact, highlighting the synergy between technological advancements and market leadership.

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Business Services

Kickstarting a Marketing Team’s AI Journey

Aby Varma - February 20, 2024

A marketing Teams AI journey is necessary and critical for the success of a brands overall mission and execution.In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution of AI inside marketing teams.

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Articles

Embrace Artificial Intelligence in Podcasting or Risk Falling Behind, Expert Warns

Aby Varma - January 30, 2024

Exploring the dynamic intersection of technology and creativity, this episode of the Marketing AI SparkCast shines a light on the revolutionary role of artificial intelligence in podcasting. As podcasts emerge as a pivotal medium in the digital arena, the episode delves deep into the ways AI is reshaping the landscape of audio content.

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Articles

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

Aby Varma - January 26, 2024

This episode of the Marketing AI Sparkcast, hosted by B2B marketing leader Aby Varma, features an in-depth discussion with Nick Kljaic, CEO of AskHandle, on the role of AI-powered chatbots in marketing. Kljaic, with a rich background in finance and entrepreneurship, sheds light on the intersection of AI technology and marketing efficiency.

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