Season 1 – The Marketing AI SparkCast

The Future of Brand-Agency Dynamic in the Age of AI

brand-agency

Hosted by Aby Varma, founder of Spark Novus, this episode of The Marketing AI SparkCast features David DeWolf, CEO of Knownwell. They discuss how AI reshapes brand-agency relationships, blending human creativity with AI’s efficiency to manage agency collaborations. In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus—a company that…

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Articles
How to Champion AI in Marketing

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises….

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Practical Tips for Adopting AI in Marketing

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, hosts Ruth Favela, the AI Marketing Manager at Tomorrow.io. They explore the transformative impact of AI on marketing, focusing on practical applications and strategies for marketers.   Topics Covered: · Ruth’s Journey in AI Marketing: Ruth shares her transition from…

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Business Services
A Marketer’s Approach to AI Adoption with Ashley Gross

In the latest episode of the Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, explores AI adoption with Ashley Gross, founder of The Prompt Community. This episode provides practical insights for marketers looking to begin their AI journey and leverage AI tools effectively. Gross shares her path from corporate marketing to founding…

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Business Services
The Future of Digital Experiences: AI’s Role in CMS and DXP

In this episode of the Marketing AI SparkCast, host Aby Varma, is joined by Mark Demeny, Senior Product Manager at Yext, and John Schneider, Fractional CTO at Chameleon Collective. They delve into the transformative impact of AI on content management systems (CMS) and digital experience platforms (DXP). The discussion covers how AI is driving…

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Business Services
AI Adoption in Marketing Ensuring Ethics and Privacy

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Jodi Daniels, the Founder and CEO of Red Clover Advisors. Spark Novus is a consultancy specializing in strategic AI adoption in marketing, while Red Clover Advisors is a privacy consultancy…

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The Impact of AI on Marketing Careers

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing…

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Latest

brand-agency
The Future of Brand-Agency Dynamic in the Age of AI
September 17, 2024

Hosted by Aby Varma, founder of Spark Novus, this episode of The Marketing AI SparkCast features David DeWolf, CEO of Knownwell. They discuss how AI reshapes brand-agency relationships, blending human creativity with AI’s efficiency to manage agency collaborations. In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus—a company that…

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leadership habits
CARE to Win and The 4 Leadership Habits Needed to Build High-Performing Teams
September 17, 2024

In today’s evolving workplace, the need for emotionally intelligent leadership habits has never been greater. On the Holistic Leadership podcast, leadership expert and author Alex Draper, the CEO of DX Learning, discussed the four critical habits from his book CARE to Win that help leaders eliminate toxicity in the workplace. With workplace mental health…

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leverage blockchain
The Time to Leverage Blockchain is Now: Cosmic Explainers with Cosmic Wire’s Jerad Finck
September 17, 2024

DisruptED’s upcoming new series, “Cosmic Explainers,” sets the stage for a comprehensive introduction to the building blocks of Web3, blockchain, and crypto technologies. As the world embraces 5G, interconnected AI, and the evolving metaverse, Jerad Finck, the CEO at Cosmic Wire, is ready to break down these complex concepts. His extraordinary journey from medical…

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HVAC careers
The Collective Responsibility to Promote Skilled Trades: Why Society Needs to Highlight the Trades as a Respected Career Path
September 17, 2024

Despite the common emphasis on college degrees as the primary route to success, skilled trades offer a crucial and undervalued pathway for career development. As industries report a severe skills shortage, the necessity for a robust workforce of skilled laborers becomes undeniable. The Bureau of Labor Statistics highlights this urgency in its report on…

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Other Season 1 - The Marketing AI SparkCast
How AI is Changing Prospecting for Sales and Marketing Teams
March 11, 2024

As artificial intelligence continues to evolve, it’s no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AI’s capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies. Companies utilizing AI for prospecting have seen a measurable uptick…

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Kickstarting a Marketing Team’s AI Journey
February 20, 2024

A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution…

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Embrace Artificial Intelligence in Podcasting or Risk Falling Behind, Expert Warns
January 30, 2024

Exploring the dynamic intersection of technology and creativity, this episode of the Marketing AI SparkCast shines a light on the revolutionary role of artificial intelligence in podcasting. As podcasts emerge as a pivotal medium in the digital arena, the episode delves deep into the ways AI is reshaping the landscape of audio content. Host…

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AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies
January 26, 2024

This episode of the Marketing AI Sparkcast, hosted by B2B marketing leader Aby Varma, features an in-depth discussion with Nick Kljaic, CEO of AskHandle, on the role of AI-powered chatbots in marketing. Kljaic, with a rich background in finance and entrepreneurship, sheds light on the intersection of AI technology and marketing efficiency. They delve…

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AI in Marketing: Embracing its Unstoppable Power
December 13, 2023

Everyone knows artificial intelligence (AI) is reshaping industries, but where does marketing fit into the puzzle? Integrating marketing strategies with AI is no longer futuristic but a present reality. With a staggering growth trajectory, Statista projects AI will reach a global market value in marketing of $107.5 billion by 2028. This explosive growth raises…

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AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events
November 28, 2023

AI has been gradually changing the landscape of event technology at a very rapid pace. In an industry where staying ahead of technological trends is crucial, AI’s impact on marketing and event management has become increasingly significant. As witnessed in the rise of account-based marketing and enhanced personalization, AI is effectively reshaping how events…

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Exploring the Impact of AI in MarTech
November 13, 2023

In an ever-evolving digital landscape, the Marketing AI Sparkcast looks inside AI’s transformative role in MarTech (marketing technology).  Host Aby Varma, a B2B marketing leader, engages with Anita Brearton, Founder & CEO of CabinetM, to discuss the seismic shifts AI is triggering in MarTech. The episode promises an in-depth exploration of AI’s burgeoning role…

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