Go Back

Igniting Marketing with AI

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

The Marketing AI SparkCast

Navigating the AI Wave in Event Technology

Aby Varma
October 14, 2024
artificial intelligence (AI)
Cvent
event planning
Event Technology
+more

 

In this episode of The Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing large-scale events.

Topics Covered:

  • AI in Event Tech: How AI personalizes experiences for both attendees and planners.
  • Planner Efficiencies: AI helps streamline content generation and complex reporting for event planners.
  • AI’s Role in Event Personalization: Ways AI curates content, improves navigation, and helps attendees maximize event value.
  • AI-Driven Networking: How AI tools could enhance attendee networking by analyzing personal data.
  • Challenges in AI Adoption: Barriers to adopting AI in event tech, such as ensuring security and ethical use of personal data.
  • Future of Virtual Events: How AI will help virtual events deliver personalized and engaging experiences over time.

Guest Bio 
Michael Sorensen is the Director of Product Management at Cvent, a leading cloud-based event management platform. With over 20 years in the event tech industry, he has worked in various roles, from technical sales to product management, shaping the future of AI in events. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaeljsorensen/.

Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses transform their marketing with AI-driven strategies. Connect with Aby on LinkedIn:
https://www.linkedin.com/in/abyvarma.

Recent Episodes

faith
View episode

Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

career
View episode

What to Do When Your Career Feels Stuck: Invest in Yourself, Stay Intentional, and Build the Right Network

Work doesn’t feel the way it used to. Between new tech, changing expectations, and the constant pressure to keep up, a lot of people—even those who look successful on paper—are quietly wondering what’s next. In fact, recent workforce studies suggest a large share of employees feel disengaged or uncertain about their next move, despite…

promoted
View episode

How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert