How Big Hotel Brands Are Missing the Mark with the Boutique Hotel Experience

Adam Morrisey talks with Jaime Bravo, General Manager of Hotel Bardo in Tulum, a boutique hotel group consisting of three hospitality concepts in Mexico. The hotel’s stay was called ‘transformational’ in Forbes. Bravo claims, “there’s nothing like Tulum. Its soul cannot be replicated.”

Bravo explains that consumer preferences have changed with covid. Covid and 2020 shook the hospitality industry to its core. As we see travel pick up again, guests are not taking things for granted. Their focus has shifted to the simpler things in life, like companionship, benevolence, love, and exploration. The demand for reliable wifi has become an expectation, which Bravo credits to remote work. Travelers are also staying longer. “Average stays have increased by 1.2 nights,” claims Bravo. From 3.8 nights pre-covid to five nights on average today.

Bravo believes that covid accelerated the trend of boutique hotels and boutique hospitality. Travelers want to stay somewhere with hearts. Boutique hotels are built around a concept, and the audience of travelers looking to be present around things they love, a partner, friend, nature, or exploration, is growing too.

To remain successful, Bardo suggests keeping one eye on the basics of hospitality and the other on trends. Guests are looking for authentic encounters with nature, people, and new cultures. The standard used to be a French restaurant, no matter where the hotel was. Today, the desire is a restaurant that explores local, traditional cuisine.

Bravo says, in his opinion, “For you to truly be boutique, you can not be corporate. It’s my take on boutique hospitality… [corporate standards] it’s really good, it’s comfortable, but it kills the place [where you are at].” They miss the mark of capturing where the hotel is. Travelers want a high standard of service, but not the sterility of a corporate hotel.

More Stories Like This:

Will Manufacturing “Reshore” To Fix Supply Chain Bottlenecks?

How Do You Define the Entrepreneurial Mind Set?

Follow us on social media for the latest updates in B2B!

Latest

Retailers Need to Enhance Omnichannel Consumer Experience to Benefit
December 9, 2022

According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking […]

Read More
Honda autonomous driving
Honda Autonomous Driving is the First Level-3 System from US Manufacturer
December 9, 2022

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] […]

Read More
Tesla electric semi-trucks
What Tesla Electric Semi-trucks Mean for Pepsi Co. and the Trucking Industry
December 9, 2022

Elon Musk recently shipped the first order of the Tesla electric semi-trucks to Pepsi Co. with a few more companies to follow in coming months. This marks the beginning of Tesla’s new long-range hauling vehicle finally hitting the road and entering into the shipping and hauling industry. Bob Galyen of Galyen Energy LLC notes that […]

Read More