The Future of Fan Engagement in Sports: Trends and Innovations


In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming services and virtual reality, offers fans personalized and diverse ways to engage with their favorite sports and teams. Despite these digital shifts, live sports continue to dominate primetime viewership, with events like the Super Bowl drawing massive audiences. As the sports landscape continues to evolve, it remains a pivotal part of the global media ecosystem, offering new opportunities for fan engagement and interaction.

Stephi Blank, VP of Marketing & Service at WIT Sports, and speaker at the 9th Annual Olin Sports Business Summit brings a wealth of experience from her diverse career, spanning roles in sports marketing, digital innovation, and fan engagement strategies. Her journey from a special education teacher to leading digital and social initiatives for major sports teams like the New York Yankees and Brooklyn Nets, has given her unique insights into the evolving landscape of sports fandom. Blank emphasizes the importance of reaching fans where they are, particularly in a digital age where over 80% of fans may never visit a stadium. She highlights the resurgence of personalized email marketing and the growing significance of loyalty programs in sports. Blank’s approach to fan engagement is not just about digital innovation but also about creating a holistic experience that blends the excitement of live games with the convenience of digital platforms. Join Daniel Litwin, the Voice of B2B at MarketScale, as he delves deeper into Blank’s insights on the future of fan engagement in sports.

Article Written by Janelle Bombalier

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