The Future of Fan Engagement in Sports: Trends and Innovations

 

In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming services and virtual reality, offers fans personalized and diverse ways to engage with their favorite sports and teams. Despite these digital shifts, live sports continue to dominate primetime viewership, with events like the Super Bowl drawing massive audiences. As the sports landscape continues to evolve, it remains a pivotal part of the global media ecosystem, offering new opportunities for fan engagement and interaction.

Stephi Blank, VP of Marketing & Service at WIT Sports, and speaker at the 9th Annual Olin Sports Business Summit brings a wealth of experience from her diverse career, spanning roles in sports marketing, digital innovation, and fan engagement strategies. Her journey from a special education teacher to leading digital and social initiatives for major sports teams like the New York Yankees and Brooklyn Nets, has given her unique insights into the evolving landscape of sports fandom. Blank emphasizes the importance of reaching fans where they are, particularly in a digital age where over 80% of fans may never visit a stadium. She highlights the resurgence of personalized email marketing and the growing significance of loyalty programs in sports. Blank’s approach to fan engagement is not just about digital innovation but also about creating a holistic experience that blends the excitement of live games with the convenience of digital platforms. Join Daniel Litwin, the Voice of B2B at MarketScale, as he delves deeper into Blank’s insights on the future of fan engagement in sports.

Article Written by Janelle Bombalier

Follow us on social media for the latest updates in B2B!

Image

Latest

Dr. Christopher King Georgetown's inaugural Dean of Health
The Visionary Work That Led Dr. Christopher King to Becoming Georgetown’s Inaugural Dean of Health
February 28, 2024

Currently, the healthcare system is grappling with issues of equity, access, and the integration of social determinants of health. As a result, the conversation around transformative leadership in healthcare education has never been more crucial. Amidst a backdrop of systemic challenges, including structural racism and socioeconomic disparities, the role of education in shaping the […]

Read More
diversity equity
The Key to Increasing Profits? Integrating Diversity and Equity into Recruitments, Promotions and Retention
February 27, 2024

How can organizations truly integrate diversity, equity, inclusion, and belonging (DEIB) into their core operations to not only foster a sense of community but also enhance performance and profitability? Geoffrey M. Roche, Director of Workforce Development (North America) at Siemens Healthineers, brings a wealth of experience in leadership, education, culture, and workforce transformation, emphasizing […]

Read More
Risk management and employee well-being
Merging Risk Management with Employee Well-Being is the Secret to Unlocking Workplace Potential
February 27, 2024

In today’s rapidly evolving business landscape, the convergence of risk management, business insurance, and employee benefits has emerged as a critical focal point for organizations aiming to foster a resilient and thriving workforce. This intersection of risk management and employee well-being addresses not just the physical assets of a company but extends to the […]

Read More
Residential
Draper At Home Announces Residential Sales Director
February 27, 2024

(Spiceland, Ind.) – Draper At Home has announced the appointment of a Director of Sales — Residential. Chris Sitarov will be responsible for Draper At Home Regional Residential Sales Managers throughout the United States. Sitarov joined Draper in 2019 as the Architectural Regional Sales Manager for the Mid-Atlantic states and was most recently Director of […]

Read More