Skip to content
MarketScale
‹ Back to Industries

Professional AV

Renting AV Equipment Offers Financial and Technological Advantages

The decision to buy or rent audiovisual (AV) equipment can be quite a dilemma for businesses and institutions trying to stay current with the advancing technological landscape. The choice has actually become very pertinent as organizations adapt to the dynamic demands of modern communication and presentation needs.  With fiscal prudence and technological agility as…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

The decision to buy or rent audiovisual (AV) equipment can be quite a dilemma for businesses and institutions trying to stay current with the advancing technological landscape. The choice has actually become very pertinent as organizations adapt to the dynamic demands of modern communication and presentation needs. 

With fiscal prudence and technological agility as major priorities for many businesses, they also often have to ponder: Is it more advantageous to rent rather than buy AV equipment?

Craig Underwood, Director of AV Engineering at Moravian University, explored the options and examined the often-overlooked aspects that extend beyond initial purchasing cost. Underwood also discussed the multifaceted considerations that organizations must weigh when making decisions about AV equipment. He highlighted that it’s not just the cost implications but also the logistical and technological factors that can influence long-term planning and financial health. 

Some of the main takeaways from his perspective highlighted:

  • While purchasing may seem like a one-time expense, the long-term costs of maintenance, storage, and eventual upgrades can significantly add to the total investment.
  • Owning equipment means committing to its maintenance and repairs, which can be both costly and time-consuming. Renting transfers this responsibility to the rental company.
  • The need for adequate storage can lead to additional costs, such as renting or purchasing extra space, which is often an overlooked aspect of owning AV equipment.
  • Technology evolves rapidly; equipment purchased today may become obsolete in a few years. Renting allows organizations to always have access to the latest technology without the burden of outdated gear.
  • Renting offers flexibility, particularly for events or projects that require specific technologies for a limited time. This adaptability is crucial for staying competitive and efficient without the long-term financial commitment of purchasing.

Underwood stressed how evident that renting AV equipment might not only be a matter of financial calculation but also a strategic decision that could benefit organizations looking to remain agile and technologically updated in a cost-effective manner.

Article by Alexandra Simon.

Video TranscriptExpand ↓

I think it's easy to focus solely on the cost of purchasing versus renting, the cost over a period of time that you plan on using the equipment. But I think you really have to consider so many more factors. For example, the maintenance and upkeep of the equipment over that period of time. Do you have storage facilities for that equipment? So do you need to invest in greater real estate or, you know, rent some facility to keep all of your equipment? So is that being factored into the cost of rent versus buy? Having spares for if the equipment does happen to go bad, you know, are you the one that's worrying about replacing it if it goes bad? Or then do you have to rent something if it goes bad anyway? And then, of course, over the period of time where whether or not purchasing versus, renting, does it pay for itself over that period of time? Well, over that period of time, are you getting the absolute best and newest technology? So if you're renting, you have access to the latest and greatest right now, what's available now. But in five years, you're still paying off that gear in five years. Well, Well, now your gear is five years old, and you're still paying the same amount that you might be paying to rent it over that period of time. And after that five years, it might be time to buy new equipment anyway. Again, aside from just the pure cost of what does it cost to rent versus what does it cost to buy and your return over investment and how long are you planning on keeping the gear? That's one factor. But, you really have to take into so many more factors that, you know, in many cases, it can be more cost effective to rent rather than purchase outright.

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas marked two industry shifts: buyers now demand usable agentic-AI products over conceptual pitches, and IPMX certification enables full any-vendor interoperability, ending single-vendor lock-in. These converge to create a more modular, capability-driven audiovisual market where integrators can assemble solutions across manufacturers based on performance and price.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub