The Evolving Hospitality Business Model

  • Speakers

Jesse Cole

Founder, Fans First Entertainment Owner, Savannah Bananas
Jesse is the founder of Fans First Entertainment, who owns and operates the Savannah Bananas. His teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN, and ESPN. Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships. The Savannah Bananas currently have sold out 32 straight games and have a wait list in the thousands for tickets. Cole is an in-demand speaker and author of “Find Your Yellow Tux – How to Be Successful by Standing Out.” Cole is also the host of the Business Done Differently Podcast. Cole believes to be successful you need to Stand Out and Be Different. He releases blogs and videos daily on He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Cole’s mantra is “Whatever’s normal, do the exact opposite.”

Glenn Haussman

Host, No Vacancy Podcast
Glenn Haussman is widely recognized as one of the hospitality industry’s top speakers. His varied expertise in all facets of the travel and hotel business, combined with his unique insights and delivery style, makes for appealing and lively sessions that keep audiences engaged. That’s what it’s all about; striking the right balance between engagement and education that imbues your attendees with valuable takeaways in an entertaining atmosphere. They’ll pay attention and learn more too when critical knowledge is transferred in a fun and enthusiastic manner.

Brad Beakley

Founder & CEO at Hospitio Consulting & Services
I am a senior executive with expertise in revenue generation/management, technology and operations within the travel industry. My career spans hospitality, airline and consulting where I develop strategy and drive technological and process improvement. I leverage a data driven approach to optimize people and capital investment with proven success delivering remarkable customer experiences, driving top line revenues and minimizing cost. Known as a resource optimization expert, I align business and technology. I excel at leading restructuring as well as revenue and performance improvement initiatives within customer, commercial and operational business functions. Through business intelligence, analytics and impactful communications, I generate C-level consensus to successfully achieve enterprise objectives. As a collaborative leader, my experience includes working with large union workforces as well as small executive teams. Working cross functionally and at all levels, I champion goal setting, guide teams to identify opportunities and implement high impact solutions. I am open, flexible, and skilled at assessing talent and leveraging individual strengths to build high performance teams. I am a leader with a passion for service optimization, operational excellence and commercial strategy that delivers outstanding customer experiences and drives financial results.

Orietta Verdugo

Hospitality and Restaurants GM at Intel Corporation
I am passionate about using technology to enhance the guest experience and drive operational efficiencies in the hospitality and restaurant industries. I partner with Intel’s ecosystem of hardware and software providers as well as system integrators to build innovative solutions as we enter the digital transformation era. With over 15 years of experience in manufacturing, operations, supply chain, and continuous improvement I understand the importance of data collection and analysis in running an operation. Throughout my career I have worked in Mexico, Spain and the USA across several industries such as energy, retail, and technology. I have held various roles in operations, product marketing and business strategy. I am an advocate for STEM careers, and spend my free time with organizations to promote, educate and advance women and minorities in STEM.
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