The Value of GIS in the Telecom Enterprise

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Michael Measels

VP, Product Management, 3-GIS
Michael Measels, VP of Product Management, is an experienced product leader who specializes in driving vision and roadmap for 3-GIS. He most enjoys the consultative nature of product management where he interacts with customers to resolve complex business problems. Having supported numerous large-scale FTTx build-outs. Michael brings a hands-on understanding of the information needed by customers to manage their network assets in order to achieve their digital transformation initiatives. With regard to product direction, he notes, “build what they need now, not what we want later.”

Randall Rene

Industry Solutions Specialist Telecommunications, ESRI
As an Industry Solutions Specialist for the telecommunications industry at Esri, I am responsible for understanding industry structure, culture, workflows, and requirements. I help organizations with their geospatial strategy, serve as a thought leader, and demonstrate how the adoption of GIS, mapping, and location analytics can transform and modernize operations within the telecommunications industry. I bring a love of situational awareness, GIS, mapping, efficient process design, change management, and over twenty years of experience in the telecommunications and cable industry.
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