One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
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Meta’s AI-first ad buying is forcing a new operating model for paid social teams
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Marketing Tech
Meta’s AI-first ad buying is forcing a new operating model for paid social teams
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One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
:60
Meta’s AI-first ad buying is forcing a new operating model for paid social teams
0:001:00
Marketing Tech
Meta’s AI-first ad buying is forcing a new operating model for paid social teams
Procurement across edtech, energy, and consulting is shifting from input-based justification (login counts, billable hours, installed capacity) to outcome-and-agent-driven contracts.
Districts now demand evidence of student success, grids are standardizing solar-plus-battery as default, and consulting firms are repositioning around AI agents and subscription models rather than project delivery.
EIA data shows 368 new utility-scale plants in H1 2026, led by 207 solar and 95 batteries. For operators, the bottleneck is shifting to interconnection, duratio