Forrester set 2027 B2B Summit dates in Phoenix, GTM teams now have to plan for AI search
Forrester’s 2027 B2B Summit heads to Phoenix May 2–4. The practical shift is budgeting for AI-era discovery, measurement, and cross-functional GTM ops now.
Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
The MDR timeline extension shifts EU medtech planning out to 2027–2028. The next constraint is how fast teams can validate and ramp automated lines without “pow
Salesloft’s benchmark shows universal AI use in revenue orgs, yet most can’t tie it to measurable outcomes. The same gap is showing up in healthcare revenue cyc
Grid OEMs are adding U.S. capacity for transformers, breakers, and HV cable. For utility buyers, delivery, factory slots, and acceptance testing are now part of
CDK’s NADA 2026 launch embeds a customer data platform in DXP, pairing unified profiles with AI summaries, benchmarks, and Open APIs to make data usable at the
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Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
MDR timeline extension to 2027–2028 relieves compliance pressure but masks real constraint: validation and automated line ramp.
Universal AI adoption in revenue teams masks measurement crisis: 100% use AI, only 20.6% prove measurable outcomes.
Lead time is now the design constraint for grid OEMs: delivery, factory slots, and acceptance testing dominate utility buyer timelines.
CDK embeds customer data platform inside DXP workflows, moving unified profiles and AI summaries from separate login to point-of-use.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Operational bottlenecks are shifting from design and compliance to logistics, delivery, and validation timelines across capital-intensive industries.
Whether grid infrastructure, mass timber, or AI compute, lead time and factory capacity are now the binding constraint on customer timelines.
Read source ↗100%
revenue teams using AI, yet 20.6% show measurable results
Salesloft’s benchmark shows universal AI use in revenue orgs, yet most can’t tie it to measurable outcomes. The same gap is showing up in healthcare revenue cyc
Read source ↗Read source ↗“delivery, factory slots, and acceptance testing are now part of the critical path”
— Energy sector analysis
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The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
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