One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
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AI is where B2B software discovery starts in 2026, but buyers still close deals on demos and reviews
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Marketing Tech
AI is where B2B software discovery starts in 2026, but buyers still close deals on demos and reviews
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One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
:60
AI is where B2B software discovery starts in 2026, but buyers still close deals on demos and reviews
0:001:00
Marketing Tech
AI is where B2B software discovery starts in 2026, but buyers still close deals on demos and reviews
AI-driven procurement and governance are shifting from tactical tooling debates to operational constraints that cross every function—from marketing automation to supply chain visibility to industrial asset management.
The real constraint is no longer model choice or inference speed, but shared definitions, continuous visibility, and human validation checkpoints embedded in workflows.
Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig