Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
CAS Automotive has taken its salvage-vehicle model to heavy equipment, offering fleets, dealers and insurers a guaranteed offer on damaged and surplus machines.
MarTech Outlook's roadmap for AI attribution turns a reporting tool into a decision engine, and makes CDP identity data the first thing to audit.
OpenAI rates GPT-6 Astra 'Critical' for cyber capability, the first model to get the label, as school AI rules tighten ahead of Microsoft's Nov. 1 terms.
Beverage Industry's Top 100 lost familiar names to M&A, Hain Celestial is selling a $323M unit, and this week's launches lean on limited editions.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
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Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
CAS Automotive expands salvage-vehicle model into heavy equipment, offering guaranteed buyback programs to fleets and insurers.
AI attribution tools are shifting from retrospective quarterly reporting to real-time budget reallocation engines powered by CDP data.
OpenAI's GPT-6 Astra receives first 'Critical' cyber security rating as schools tighten AI governance before Microsoft's Nov. 1 deadline.
Beverage industry's top 100 companies increasingly treat M&A as operational norm, with Hain Celestial shedding a $323M unit this month.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
B2B buyers across security, attribution, and vendor selection are prioritizing stability and long-term partnership over price competition, signaling a shift toward relationship-driven procurement in volatile markets.
This mirrors broader consolidation trends visible in heavy equipment, beverage, and staffing sectors where scale and platform reliability increasingly trump transactional metrics.
Read source ↗73%
Security buyers prioritize vendor staying power
Genetec's 7,368-respondent survey finds vendor stability outranks price and performance, unified systems pass 70%, and AI interest more than doubles.
Read source ↗Read source ↗“The most persuasive steps in a purchase path, group chats and offline talk, never show up as measurable signals.”
— Braze, January 2026 analysis
Get started
Book a 15-minute demo and we will map your experts to the content your market is searching for.
Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
Join 3,000+ B2B marketing leaders. Unsubscribe any time.
