Thursday, September 17, 2026

Expert Intelligence

The MarketScale Network

Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.

18,000+ articles·17 industries·updated daily

MarketScale NetworkPublished

Sports & Entertainment

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

SportsPro's summer coverage logged a US$530m golf simulator deal, SI's Magnifi acquisition, a GSE Worldwide AI partnership and a new event-impact tool.

Read full article →Sep 17

Drinks are doing the heavy lifting for new food and beverage categories in 2026

Zappi's 2026 watchlist and Morning Consult's growth data agree: drinks are where new food categories and this year's scarce growth show up.

Article · September 17, 2026Read →

Building Management

Printed signs for one monthly building event can cost $18,600 a year

FMJ and Security Management put a $1,550-per-event price on printed building signage. The digital case depends on what the screens cost to run.

Article · September 17, 2026Read →

Sciences

Pharma supplier diversification means little if every supplier uses the same airport

Biocair's Patrick Wohl argues pharma supply maps must cover airports, sea lanes and carriers, since suppliers in different countries can share one hub.

Article · September 17, 2026Read →

Retail

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana puts U.S. private label at $330B and 24% of units, with club stores driving nearly half of private brand growth and the pace set to ease through 2026.

Article · September 17, 2026Read →

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MarketScale in 60 seconds

One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.

:60

Drinks are doing the heavy lifting for new food and beverage categories in 2026

0:001:00

Food & Beverage

Drinks are doing the heavy lifting for new food and beverage categories in 2026

Read

Building Management

Printed signs for one monthly building event can cost $18,600 a year

Read

Sciences

Pharma supplier diversification means little if every supplier uses the same airport

Read

Retail

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Read

Software & Technology

Only 6% of companies get value from AI, Forbes reports

Read

Sports & Entertainment

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

Read

Hospitality

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Read

Industrial IoT

Luxonis OAK 4 cameras run up to 52 TOPS of AI on board from $749

Read

Food & Beverage

A $22 million Malaysia plant cut two months off Cadbury's supply chain

Read

Industrial IoT

IoT sensor market forecast to grow 37.6% a year to $549 billion by 2035

Read

Engineering & Construction

Senate bill would double smart water grants to $50 million a year

Read

Energy

Bestway Cement now gets over a quarter of its plant power from solar

Read

Featured Creator Hubs

See all →

Amazon

Amazon's expert content for enterprise technology and commerce buyers.

Key points

Enterprise buyers evaluating AWS, fulfillment, advertising solutions
Amazon's operational principles and three-decade growth lessons
Cloud infrastructure, logistics, retail tech for B2B decision-makers

Enter channel →

GE HealthCare

Precision care tools built for clinicians and health systems.

Key points

Clinical and operational technology content for healthcare decision-makers
AI-driven diagnostics, imaging, and patient monitoring solutions expertise
Cardiology, oncology, radiology precision diagnostic implementation guidance

Enter channel →

Intel

Silicon and AI platforms powering enterprise and edge compute.

Key points

Enterprise and data center decision-makers optimizing AI workload performance
Edge computing deployments across healthcare, retail, manufacturing verticals
Industry-specific silicon selection for specialized compute requirements

Enter channel →

Latest

Software & Technology

Only 6% of companies get value from AI, Forbes reports

Forbes' Sept. 16 enterprise AI coverage puts AI value at 6% of companies and points buyers toward model mixes, governance and security spend.

Read →Sep 17

Professional AV

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Most youth leagues that add live streaming end up asking families to pay for it. Smyrna Baseball League (SBL) in Smyrna, Tennessee, is taking the other route: every game on all seven of its fields wil…

Read →Sep 17

Hospitality

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, a proprietary AI-assisted labor tool, across its managed hotels after a pilot showed housekeeping and laundry gains.

Read →Sep 17

Industrial IoT

Luxonis OAK 4 cameras run up to 52 TOPS of AI on board from $749

Luxonis's OAK 4 cameras run 52 TOPS of AI inference on the device with no host PC, priced from $749. Hub handles fleet updates and model drift.

Read →Sep 17

Professional AV

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho's football program outgrew its stadium faster than the stadium could keep up. The lights at Simplot Stadium went in back in 2020 and did not see football action until the program'…

Read →Sep 17

Food & Beverage

A $22 million Malaysia plant cut two months off Cadbury's supply chain

Making chocolate crumb in Malaysia instead of importing it from Australia and South Africa cuts at least two months from Cadbury's lead time, per CNBC.

Read →Sep 17

Across Industries

Industrial IoT

IoT sensor market forecast to grow 37.6% a year to $549 billion by 2035

Global Market Insights puts IoT sensors at $24 billion in 2025 and $549 billion by 2035. Predictive maintenance and public infrastructure lead the drivers.

Read →Sep 17

Engineering & Construction

Senate bill would double smart water grants to $50 million a year

S. 2388 would raise an EPA pilot to $50M a year through 2028 for AMI, leak detection and AI tools, but not for planning or maintenance.

Read →Sep 17

Energy

Bestway Cement now gets over a quarter of its plant power from solar

A Pakistani cement plant gets over a quarter of its electricity from 26 MW of solar, with 6.34 MW more due by year end, the Financial Times reports.

Read →Sep 17

Retail

Meta is nearly doubling its Meta Lab stores for Ray-Ban AI glasses

Modern Retail reports Meta Lab is nearly doubling its store footprint, building on pop-ups designed around selfies and coffee rather than fast checkout.

Read →Sep 17

Professional AV

ISE 2026 drew a record 92,170 visitors to its largest show floor yet

ISE 2026 packed 1,751 exhibitors into eight Barcelona halls, and AIMS used the week to publish the first 48 IPMX-certified AV-over-IP products.

Read →Sep 17

Architecture & Design

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw's new north plaza design for Las Vegas's Allegiant Stadium replaces surface parking with an elevated plaza, walkways and a built-in Boring Company

Read →Sep 17

Marketing Tech

The chief revenue officer now runs the whole revenue engine

Chicago Booth's Dan Frailey tells Forbes three forces turned the CRO into a must-have seat. Security vendors Evolv and Alcatraz AI already filled it.

Read →Sep 17

Engineering & Construction

MEP systems can run 30-40% of a construction budget, ASCE course says

ASCE's two-day MEP construction management webcast returns Nov. 9-10, 2026, aimed at owner's reps and project managers who sign off on mechanical and electrical

Read →Sep 17

Energy

Shell is the first Gulf operator cleared to self-approve offshore drone flights

Shell flew a drone-in-a-box system from its Mars floating production unit under an FAA approval no other US Gulf operator holds, JPT reports.

Read →Sep 17

More Creator Hubs

See all →

EY

Global professional services insight for enterprise decision-makers.

Key points

Global professional services expertise addressing enterprise operational challenges
Data-backed insights on capital markets and workforce transformation trends
C-suite perspectives leveraging EY's worldwide network of specialists

Enter channel →

Verizon Partner Network

Channel partner resources for Verizon business solutions.

Key points

Resellers and agents monetize Verizon's 5G, SD-WAN, IoT enterprise solutions
Co-sell resources, training, go-to-market enablement for technology partners
Partner program updates and B2B connectivity solution deep-dives

Enter channel →

Philips Professional Display Solutions

Commercial displays and digital signage built for business environments.

Key points

AV integrators and IT managers selecting commercial display hardware
Display technology matching guidance for retail, corporate, hospitality
Deployment best practices and procurement criteria for facilities buyers

Enter channel →

Mitsubishi Power

Power generation equipment and decarbonization solutions for utilities and industry.

Key points

Gas turbines, hydrogen systems, and storage for decarbonizing utilities
Energy procurement and operations executives navigating fossil fuel transition
Grid reliability and zero-carbon infrastructure for power generation companies

Enter channel →

Safran

Assured positioning and timing for defense and critical infrastructure.

Key points

GPS-independent timing solutions for defense and aerospace sectors
Technical expertise in PNT resilience for contested environments
Critical infrastructure synchronization when signal reliability is non-negotiable

Enter channel →

Vecna Robotics

Autonomous mobile robots for warehouse and logistics automation

Key points

Autonomous robots eliminate manual material handling labor bottlenecks
Pivotal software orchestrates fleet without replacing existing infrastructure
Warehouse operators achieve measurable ROI through gradual automation adoption

Enter channel →

Deep Dives

Professional AV

Enterprises still put one or two people in meeting rooms built for eight

Enterprise Connect 2026 speakers say the room technology has outrun the floor plan: utilization and interoperability, not cameras, are the open problems.

Read →Sep 17

Hospitality

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Oracle Restaurants, Signature Systems and 110 Ventures tell Bar & Restaurant where POS data goes unused and why unifying platforms matters.

Read →Sep 17

Education Technology

Schools are still catching up after Google opened Gemini to every student

Education Week reports districts were caught flat-footed by Gemini's availability to all students. What a district tech lead now has to decide, and when.

Read →Sep 17

Software & Technology

75% of CISOs secure AI workflows with controls built for other risks

Security Magazine maps the doors unsanctioned AI walks through, and the surveys it cites show most IT shops are guarding them with borrowed tools.

Read →Sep 17

Architecture & Design

Proptech money is moving to AI that cuts construction and property costs

Crunchbase's Sept. 1 sector snapshot finds proptech funding steady but shifting toward AI for construction and building operations. Trunk Tools shows how.

Read →Sep 17

Engineering & Construction

CAS Automotive launches Damaged Equipment to sell fleets' damaged and end-of-life machines

CAS Automotive has taken its salvage-vehicle model to heavy equipment, offering fleets, dealers and insurers a guaranteed offer on damaged and surplus machines.

Read →Sep 17

Industry Spotlight

Marketing Tech

AI marketing attribution is moving from quarterly scorecards to real-time budget calls

MarTech Outlook's roadmap for AI attribution turns a reporting tool into a decision engine, and makes CDP identity data the first thing to audit.

Read →Sep 17

Marketing Tech

Braze says marketing attribution can't see the moments that actually persuade buyers

Braze's January analysis argues the most persuasive steps in a purchase path, group chats and offline talk, never show up as measurable signals.

Read →Sep 16

Education Technology

OpenAI says GPT-6 Astra is the first model to hit its 'Critical' cyber threshold

OpenAI rates GPT-6 Astra 'Critical' for cyber capability, the first model to get the label, as school AI rules tighten ahead of Microsoft's Nov. 1 terms.

Read →Sep 16

Food & Beverage

Top 100 beverage companies report calls mergers and acquisitions the new normal

Beverage Industry's Top 100 lost familiar names to M&A, Hain Celestial is selling a $323M unit, and this week's launches lean on limited editions.

Read →Sep 16

Sports & Entertainment

JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

JMI Sports extends its Penn multimedia rights deal five years with a new revenue-share model; it also includes Penn Relays rights, per Sports Business Journal.

Read →Sep 16

Building Management

Pye-Barker buys Priority One Security, adding 80-plus staff and four Southeast offices

Pye-Barker Fire & Safety's Priority One Security deal folds a 15-state Greenville integrator into a platform of 250-plus locations and 8,000 employees.

Read →Sep 16

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The MarketScale Network

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

Drinks are doing the heavy lifting for new food and beverage categories in 2026

Printed signs for one monthly building event can cost $18,600 a year

Pharma supplier diversification means little if every supplier uses the same airport

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Amazon

GE HealthCare

Intel

Only 6% of companies get value from AI, Forbes reports

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Luxonis OAK 4 cameras run up to 52 TOPS of AI on board from $749

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

A $22 million Malaysia plant cut two months off Cadbury's supply chain

IoT sensor market forecast to grow 37.6% a year to $549 billion by 2035

Senate bill would double smart water grants to $50 million a year

Bestway Cement now gets over a quarter of its plant power from solar

Meta is nearly doubling its Meta Lab stores for Ray-Ban AI glasses

ISE 2026 drew a record 92,170 visitors to its largest show floor yet

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

The chief revenue officer now runs the whole revenue engine

MEP systems can run 30-40% of a construction budget, ASCE course says

Shell is the first Gulf operator cleared to self-approve offshore drone flights

EY

Verizon Partner Network

Philips Professional Display Solutions

Mitsubishi Power

Safran

Vecna Robotics

Enterprises still put one or two people in meeting rooms built for eight

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Schools are still catching up after Google opened Gemini to every student

75% of CISOs secure AI workflows with controls built for other risks

Proptech money is moving to AI that cuts construction and property costs

CAS Automotive launches Damaged Equipment to sell fleets' damaged and end-of-life machines

AI marketing attribution is moving from quarterly scorecards to real-time budget calls

Braze says marketing attribution can't see the moments that actually persuade buyers

OpenAI says GPT-6 Astra is the first model to hit its 'Critical' cyber threshold

Top 100 beverage companies report calls mergers and acquisitions the new normal

JMI Sports keeps Penn's multimedia rights five more years under a new revenue share

Pye-Barker buys Priority One Security, adding 80-plus staff and four Southeast offices

Find what mattersto you right now.

More from MarketScale

See what your industry could publish

One insight per week.No noise.

You read the industry. Now own the conversation.

Go deeper with MarketScale

More from MarketScale

The MarketScale Network

Versant's US$530m Full Swing buy in a busy summer of sports tech deals

Drinks are doing the heavy lifting for new food and beverage categories in 2026

Printed signs for one monthly building event can cost $18,600 a year

Pharma supplier diversification means little if every supplier uses the same airport

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Amazon

GE HealthCare

Intel

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

A $22 million Malaysia plant cut two months off Cadbury's supply chain

IoT sensor market forecast to grow 37.6% a year to $549 billion by 2035

Senate bill would double smart water grants to $50 million a year

Luxonis OAK 4 cameras run up to 52 TOPS of AI on board from $749

Bestway Cement now gets over a quarter of its plant power from solar

Meta is nearly doubling its Meta Lab stores for Ray-Ban AI glasses

ISE 2026 drew a record 92,170 visitors to its largest show floor yet

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

The chief revenue officer now runs the whole revenue engine

MEP systems can run 30-40% of a construction budget, ASCE course says

Shell is the first Gulf operator cleared to self-approve offshore drone flights

Enterprises still put one or two people in meeting rooms built for eight

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

EY

Verizon Partner Network

Philips Professional Display Solutions

Mitsubishi Power

Safran

Vecna Robotics

Find what matters
to you right now.

One insight per week.
No noise.

Find what matters
to you right now.

One insight per week.
No noise.