Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions
Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.
Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Hinge Health is buying GI-focused Cylinder Health for $105M, while health systems and AI vendors push deeper into clinical decision support and cybersecurity re
Nadya Okamoto's appointment as CMO of Pie signals a broader shift: brands are trading boardroom experience for built-in audience fluency.
Bed Bath & Beyond grew revenue in Q2 FY26 and announced a rebrand to Neighborhood Intelligence, betting on data and local relevance to compete in a market where
TD Cowen initiated Circle with a buy and $82 target; Morgan Stanley cut to underweight with a $38 target, citing limited stablecoin utility beyond crypto tradin
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Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Hinge Health acquires Cylinder for $105M, signaling consolidation in digital clinical care platforms.
Creator-executives with built-in audiences are replacing traditional boardroom CMOs across brands.
Bed Bath & Beyond rebrands to Neighborhood Intelligence, pivoting distressed retail on data and locality.
Wall Street split on Circle reveals deep disagreement over stablecoin infrastructure utility and addressability.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Enterprise AI deployment is fracturing into two distinct outcomes: infrastructure winners capturing massive value while operators struggle with implementation ROI.
This split reveals that the real bottleneck has shifted from technology availability to organizational capability and measurement frameworks.
Read source ↗95%
AI pilots fail to deliver measurable ROI
MIT research finds 95% of generative AI pilots fail to move the bottom line. Here's the structural reason why, and what operators must build instead.
Read source ↗Read source ↗“governance and safety frameworks are now the real bottleneck for enterprise health systems”
— Hackensack Meridian Health AI certification analysis
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