60% of agentic AI costs go to response refinement, and most enterprises are already over budget
McKinsey finds 93% of enterprise AI teams exceed their budgets, with response refinement alone consuming 60% of agentic AI spend.
Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Ferguson's $1.6B FloWorks deal, Fastenal's digital sales gains, and World Cup-era ad channel pressure are reshaping how industrial distributors grow and reach b
OpenAI's ChatGPT Work, a 130% valuation premium for AI-embedded products, and the rise of agent gateways signal a new operational era.
Two major 2026 reviews expose a critical gap in how health systems measure and build digital competence across clinical and public health teams.
ADI's Fiona Treacy lays out how AI-driven physical intelligence and humanoid robotics are reshaping factory systems and semiconductor demand.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Get started
Book a 15-minute demo and we will map your experts to the content your market is searching for.
Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
Join 3,000+ B2B marketing leaders. Unsubscribe any time.
Free workspace
These stories come from MarketScale. Create a free workspace and turn your own team's expertise into published media that buyers and AI engines actually cite. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
What you get, free
Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.
Ferguson's $1.6B FloWorks acquisition and Fastenal's digital sales gains signal accelerating consolidation in B2B industrial distribution.
AI-embedded products command 130% valuation premiums; agent gateways and control planes now define enterprise software infrastructure competition.
Two major 2026 health system reviews expose critical gaps in how organizations measure and build digital competence across clinical and public health workforces.
Analog Devices' Fiona Treacy maps how physical intelligence and humanoid robotics are reshaping factory systems and semiconductor demand architectures.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
Enterprise AI adoption remains dramatically shallow despite widespread deployment: only 11% of S&P 500 firms have deeply integrated AI, while 93% of enterprise AI teams already exceed their budgets.
This gap between deployment breadth and operational depth is now the defining constraint on AI ROI across sectors.
Read source ↗80%
U.S. factories operating without automation
80% of U.S. factories still run without automation. Here's what physical AI, new cobots, and vendor restructuring mean for ops teams right now.
Read source ↗Read source ↗“B2B growth leaders are three times more likely to double AI investment, and agentic workflows are why.”
— McKinsey and BCG research
Get started
Book a 15-minute demo and we will map your experts to the content your market is searching for.
Or call us. No forms required. We pick up. 214-945-2512
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
Join 3,000+ B2B marketing leaders. Unsubscribe any time.