One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
:60
OpenAI's GPT-6 Astra pitch is to skip integrations and run the software UI itself
0:001:00
Software & Technology
OpenAI's GPT-6 Astra pitch is to skip integrations and run the software UI itself
Or call us. No forms required. We pick up. 214-945-2512
Newsletter
One insight per week. No noise.
The best thinking on B2B industries and the future of how markets communicate, delivered every Tuesday.
Join 3,000+ B2B marketing leaders. Unsubscribe any time.
Free workspace
You read the industry. Now own the conversation.
These stories come from MarketScale. Create a free workspace and turn your own team's expertise into published media that buyers and AI engines actually cite. No credit card, no demo required.
One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.
:60
OpenAI's GPT-6 Astra pitch is to skip integrations and run the software UI itself
0:001:00
Software & Technology
OpenAI's GPT-6 Astra pitch is to skip integrations and run the software UI itself
Infrastructure invisibility is becoming a board-level risk across real estate and operations: cooling system failures silently degrade guest experience in hospitality, while energy benchmarking now ties compliance, audits, and renewable sourcing into mandatory annual workflows.
Both shifts move facility management from reactive maintenance to strategic governance.
More than 40% of B2B deals stall when buying groups can’t align internally, a figure Edelman cites on its 2025 B2B Thought Leadership Impact Report page. Edelma