Turn existing B2B recordings into a repeatable content system. Upload an interview, webinar, event session, product demo, or customer story, and MarketScale identifies the strongest moments, edits short clips, adds captions, creates transcripts, packages assets for every channel, and routes them into your sales, marketing, and publishing workflows. A professional editor signs off on every cut.
“38% of analyzed video versions in MarketScale’s first-party 90-day report sample use at least one AI editing tool, across 94% of editors in that sample.”
From the State of B2B Video Editing report →B2B video fails not at recording, but at editing, formatting, and distribution. The bottleneck is production capacity, not ideas.
Raw footage piles up faster than editors can process it. A single trade show generates hours of video that never sees the light of day.
ADA captions, localized subtitles, platform-specific burns, each one a manual step that slows distribution and introduces errors.
One 20-minute interview needs to become a 60-second LinkedIn clip, a 15-second reel, and a full YouTube episode. Most teams can only do one.
AI handles repetitive tasks while editors refine the story. Your team approves the agreed assets before publication.
Upload the source recording and a brief: audience, intended channels, key messages, brand assets, requested formats, and an approval owner. Flag confidential or off-record sections before editing.
AI-assisted transcription and highlight selection help surface useful moments. An editor checks the surrounding conversation so a short clip preserves the speaker’s meaning.
Editors refine pacing, captions, branding, and framing for the agreed formats. Review names, technical terms, claims, and customer permissions in the proofing workflow before sign-off.
Your designated approver signs off on the final versions. Package the approved assets for your website, social channels, and sales follow-up, with publishing responsibilities agreed in the brief.
Scope an asset set from your webinar, interview, or event session. Formats and quantities depend on the source footage and your brief.
Start with a webinar, conference panel, or long interview. Request an edited replay, topic-led summary clips, and captioned versions for the channels you use. Keep each answer in context, remove housekeeping, and check slide readability and speaker framing in vertical crops.
Put clips to work in sales →Start with real customer interview footage. Build a story around the problem, the customer’s experience, and supported results. Check quotes against the original recording, confirm names and titles, and obtain customer approval for the final cut and intended uses.
Build customer proof →Prioritize existing recordings by audience, topic, and business use. AI assists with the repetitive first pass; a professional editor reviews narrative, accuracy, and brand details. Agree the asset list and review sequence before the batch begins.
Plan your video workflow →Provide source files, audience, key messages, brand assets, caption requirements, target channels, lengths, and aspect ratios. Name the approval owner, flag confidential passages, and confirm customer permissions. Agree the asset count, delivery schedule, revisions, and publishing responsibilities before editing begins.
Review the first cut for meaning and claims, then check captions, names, audio, slide readability, and speaker framing in each format. Release the final versions after sign-off. Background changes cannot create authentic customer statements or replace missing evidence.
Check current plans and confirm editing scope →AI video editing for B2B is the use of AI to turn long-form business recordings, like webinars, interviews, event sessions, product demos, and customer stories, into finished multi-format content: short clips, captioned social videos, transcripts, and article drafts.
MarketScale connects AI-assisted transcription and highlight selection with human editing, captions, and content workflows. Agree where each approved asset will be used, with a professional editor reviewing the cuts before publication. The same transcripts feed AI Writing for articles and posts, and the clips become sales enablement proof and customer case study content. When you need the footage itself, onsite video production and event capture crews feed the same engine.
Start with the full recording and identify the audience, topics, and channels in your brief. MarketScale combines AI-assisted transcription and highlight selection with human editing to produce an agreed set of replay edits, summary clips, and captioned social versions. Editors check that each excerpt preserves the speaker’s meaning. Clip count depends on the usable material and requested scope.
Yes. AI assists with repetitive editing tasks, while a professional editor reviews narrative, pacing, framing, captions, and brand details. Your designated approver reviews the final versions before publication. Technical claims, names, and customer permissions still need your subject-matter and approval input.
Yes, when the source is a real customer recording. AI-assisted transcription and clip selection help editors find useful answers; editors assemble a story without changing what the customer said. Confirm quotes, evidence for results, names, titles, and permission for each intended use, then route the final cut for customer approval. Editing must not invent customer statements or outcomes.
No. Trimming, captions, audio cleanup, and reframing existing footage address many webinar editing needs. Check that crops keep speakers visible and slides readable. If a visual background change is requested, discuss feasibility and review it separately; it cannot create authentic customer testimony or repair missing source footage.
Include the source files, audience, key messages, target channels, requested clip lengths and aspect ratios, brand assets, caption requirements, deadline, and approval owner. Identify confidential material and customer permission restrictions. Agree the deliverables, revision process, and publishing responsibilities before work begins.
Discuss a long-form cut, short highlights, captioned social versions, and the aspect ratios needed for your channels. Related articles and social copy can be scoped through the wider system. Timing depends on recording length, source quality, asset count, editorial complexity, and approvals. Confirm the delivery schedule, revisions, and plan allowances before starting; there is no universal 48-hour guarantee.
Yes. Bring existing webinars, interviews, event recordings, product demos, or customer stories. Identify the highest-priority recordings and the business use for each asset. EnerSys used Studio for more than 200 edit requests from 46 unique users over 45 days, a named client example rather than a promised output or turnaround for every project.
Put it to work for your team
Walk through the footage, formats and approval standards your team works with. Discuss where AI assists and where professional editors shape the result.
Choose a 15-minute conversation with our team. No preparation required; bring what you know.
A guide for pharmacy purchasing teams on evaluating supplier offers beyond unit price, covering order terms, cash flow, and reliability.
Put a gift-card incentive behind a content request and bring dealers, partners, customers and colleagues into your content program.
More precise social clips, clearer group workspaces, easier requests, and better signals for recording and publishing.
