One platform to turn your entire crowd into creators.

MarketScale is a B2B content operating system. It captures your experts' knowledge once and turns it into governed, AI-discoverable content: one platform to create it, approve it, and publish it everywhere buyers and AI engines look. Capture, AI and human production, review and approval, distribution, and pipeline attribution all run as a single connected workflow instead of stitched-together vendors.

Yes. MarketScale’s B2B UGC platform is built around contributions from your customers, partners, and internal experts. Capture interviews or upload existing material, use AI tools and professional production to shape the assets, then route them through your team’s review and approval workflow. Approved content can support your website, social channels, email, sales conversations, and AI discovery. It fits teams that need contributor coordination, production support, and governance in one content operating system.

A B2B content operating system is a single platform that runs the entire content lifecycle: capturing expert knowledge, producing assets with AI and human editors, routing every piece through review and approval, and distributing it across owned and earned channels with attribution. MarketScale offers one: capture, production, governance, and distribution run as one connected workflow, backed by a B2B media network of 17 industry publications, rather than a stack of disconnected point tools.

Yes. MarketScale manages production, editing, approvals, and distribution in one place. Content comes in however your team already creates it: a draft generated in seconds with AI, a request sent to an expert, files you already have, a recorded event or call, or a short interview. It all feeds Studio, where AI generates first drafts and professional editors refine them. Every asset then moves through a single review-and-approval workflow before publishing to your owned channels and across MarketScale's 17 B2B industry publications, with pipeline attribution on the other end. No hand-offs between a production vendor, an editing tool, and a separate distribution platform.

In practice it is a steady rhythm, not a campaign. The work your company already does becomes content: generate a draft in seconds with AI, request a piece from an expert, upload something you already have, capture an event or a quick clip, or sit for a short interview. MarketScale turns any of those into roughly a dozen assets (articles, clips, social posts, case studies, newsletters), typically published within 48 hours after your team approves them through one workflow. Repeat that across departments and the engine compounds: flat-rate plans instead of per-project costs, governed approval on every asset, and distribution everywhere buyers and AI engines look.

Marketing, sales, customer success, support, HR, and partnerships all run on the same platform. Marketing uses it for visible expertise and AI visibility, sales for customer stories and enablement assets, support and CS for knowledge content, HR for employer brand, and partnerships for channel enablement. If your company has experts whose knowledge never becomes published media, the platform is for you.

Studio is the production workspace inside the platform. However a piece starts, generated with AI, requested from an expert, uploaded, or recorded, it lands in Studio where AI generates first drafts (articles, posts, clips, case studies, newsletters) in the expert's real voice. A professional editorial network polishes the craft, and your team reviews and approves each asset through one workflow before anything publishes. A single input typically becomes roughly a dozen assets, published within 48 hours.

Your experts supply the insight, and there are many ways to give it: answer a few questions on camera, reply to a request, hand over a deck or a recording you already have, or let AI draft from a prompt. MarketScale's AI plus human editors turn that into the full content set, and your team reviews and approves through one workflow. No blank page, no writing, and no professional production skills or camera crew required from your side.

As little as a few minutes, and sometimes none. You can upload something you already have, send a request to an expert, or generate a draft with AI in seconds. When an expert does go on camera, a short focused conversation is plenty: no prep, no script. From any of these you get roughly a dozen assets, published within 48 hours once your team approves them. That is the whole point of the model: a team of five can direct the output of five hundred, because the expert only has to share what they know.

Every plan starts with the core MarketScale workspace. Included features, production volume, and support vary by plan. Paid plans are flat-rate and not per-seat. A flat rate keeps it a predictable line item, with no per-project pricing or markups on production and media. See current tiers on our pricing page, or book a demo and we will price it against your goals.