Ask for something useful.
Create a content request in Studio. Set the questions, required media, reward amount, available gift-card choices, and budget. Share the request with your crowd.
Your prompt. Your budget.Rewards in MarketScale Studio
More responses.More real
content.
Give your crowd a reason to hit record.
Put gift-card incentives behind your content requests. Activate dealers, channel partners, distributors, customers, end users, and colleagues. Give the people with the knowledge a reason to contribute—and turn their responses into useful content.
One-time starting credit included.
$100 with Basic · $250 with Scale and above. Compare plans →
An invitation to your crowd
“Share what
experience has
taught you.”
A qualifying response.
A $25 reward.
A $25 reward.
Illustrated request · Example reward amount
Real gift-card artwork from the US catalog. Brands and amounts vary by availability and eligibility. Merchant terms apply.
The knowledge is already there.Activate your crowd. Put it to work.
Invest in participation
Give expertise
a reason to
show up.
A dealer’s answer. A distributor’s insight. A customer’s firsthand experience. Put a clear incentive behind a focused request, and give more people a reason to share. Every qualifying response adds knowledge your team can put to work.
Make it easy to respond.
People answer and submit their media through the request. Open-link contributors can respond without a Studio account; their email connects them to the reward.
Expertise comes to you.Turn participation into momentum.
After qualifying completion, contributors choose and claim an offered gift card. Your team reviews the content separately and decides what to publish. Use what you learn to shape the next request.
One response can start the next idea.Rewards in one minute
From invitation
to contribution.
See how a focused request and a gift-card incentive bring your crowd into the conversation. Your team sets the direction, reviews the responses, and decides what gets published.
Ask. Activate. Create.Read the video transcript
Your best content isn’t sitting with your marketing team. It lives with your dealers, partners, customers, and the people in the field. The hard part? Giving them a reason to hit record. Meet Rewards in MarketScale Studio.
Create a content request. Set your questions, the media you need, a reward amount, and a budget. Then, share it with your crowd. Contributors respond right from the link. No Studio account needed. Once a response qualifies, they choose a gift card from brands they actually use.
Your team reviews every submission and decides what gets published. MarketScale’s AI tools and editors turn those answers into videos, articles, and sales content. Decentralized creation, centralized control.
Their knowledge, your next great story. Explore Rewards at marketscale.com/rewards.
The Rewards marketplace
Real brands.
Real motivation.
Coffee, takeout, travel, shopping, and entertainment. Browse available gift cards in Studio, choose the brands and value to offer, and let contributors select a reward that fits their day.
01 / You set the incentive
Select brands. Set the value.
Build your request’s gift-card selection from the available marketplace. Keep the budget and completion requirements clear.
02 / They choose their reward
A qualifying response unlocks choice.
Contributors select from the cards offered on their request. The reward is tied to completing the request, with content review handled separately.
03 / Digital access in Studio
Open the card. Put it to use.
Once issued, gift-card details are available immediately in Studio, with redemption instructions for the selected brand.
US catalog examples. Brands and denominations depend on availability and eligibility. Some cards may take time to issue. Merchant terms apply.
See the marketplace in action →People closest to the work
“How do I get
them to create?”
Start with a question only they can answer. Give them an easy way to share. Add an incentive that makes the next step tangible. Choose a contributor group to explore an example.
Example request / Dealers
The questions buyers ask every day.
“What is the one question customers ask before choosing this product? Record your answer and show us what you recommend.”
A starting point for
- Buyer FAQs
- Sales clips
- Product education
Reward the qualifying effort, including candid feedback. Your team reviews every contribution before using it in published content.
Your crowd is your content engine
Knowledge lives
with the crowd.
Bring it into view.
Rewards helps open the door to B2B user-generated content: practical ideas, demonstrations, answers, and experiences from people inside and outside your company.
Marketing becomes the conductor. You choose the questions, invite the right voices, and set the standard. MarketScale’s AI tools and professional editors help turn the responses into content your market can use.
Knowledge, everywhere
A dealer’s answerA customer’s experienceAn installer’s field tipA colleague’s expertise
Conducted by marketing.
Your direction.Your approval.
Content with something to say
Videos & social clipsArticles & expert answersSales & product education
AI + professional production
Credit to activate your crowd
Start driving
engagement.
Put your plan’s one-time starting Rewards credit behind your first content requests. Invite the people closest to the work. Invest in their participation, learn what prompts a response, and build a repeatable flow of expertise.
Find your plan →
Basic$100One-time starting credit
Scale · Business · Riserva$250One-time starting credit
At $25 per reward, $100 covers four rewards and $250 covers ten. You choose the available reward amount and set your budget.
Illustrative math, not a response forecast. Credit is a one-time total per plan and does not renew monthly. Additional reward spending is separate from your subscription.
Measure participation.
Find the value in it.
Track invitations, qualifying responses, repeat contributors, and reward spend. Then follow the ideas: what became useful content, helped answer a buyer’s question, or brought a new expert into the program?
The practical details
A few things
to know.
Can we reward contributors outside our company?
Yes. Use rewarded requests to invite dealers, channel partners, distributors, integrators, installers, customers, end users, and colleagues. People responding through an open link can submit without creating a Studio account. An email address connects them to their reward claim. The request states its completion requirements and reward eligibility.
When does a contributor receive a reward?
A response must meet the completion requirements shown in the request, such as required answers and submitted media. Qualifying completion makes the reward available to claim, subject to the request’s stated terms and availability. The contributor chooses from the gift cards offered at that value. Content review continues separately.
Who controls the reward budget?
Your team sets the reward value, available reward count, request budget, and company spending limit. Studio uses available promotional credit first, then prepaid funds, then the saved Rewards card. Additional reward spending is separate from the plan subscription.
Which plans include Rewards credit?
Basic includes $100 in one-time starting Rewards credit. Scale, Business, and Riserva each include $250. The credit does not renew monthly. Use the credit to launch rewarded content requests, activate contributors, and build participation. These are the total included amounts for each plan, not amounts added together across tiers.
Are all the gift cards shown always available?
The artwork shows examples from the US gift-card catalog. Available brands and denominations depend on the current catalog, reward amount, and recipient eligibility. Each request presents its available choices; merchant terms apply.
Put participation in motion
Their knowledge.
Your next great story.
Activate the people who know. Give them a reason to respond.
Turn their expertise into content that moves your business forward.
Real brands. A clear incentive.
More people in the conversation.