What I'll show you
How I get healthcare leaders to say yes to being on camera
The exact pitch, format, and pre-interview process I use to land C-suite guests from health systems, healthtech, and payer organizations. You'll leave with the playbook.
How I publish 75+ episodes without a content team
I don't have a producer, a coordinator, or a film crew. I have MarketScale and a process. I'll walk you through both.
How I clear compliance without slowing down
The workflow that lets me publish consistently in healthcare without legal review becoming a bottleneck. Built for the realities of MLR, HIPAA-adjacent content, and clinical fact-checking.
Who it's for
Healthtech marketers
CMO or VP of Marketing at a healthtech or SaaS company trying to build authority with health system and payer buyers
Health system marketers
Marketing leader at a health system or payer who needs more content output without expanding the team
MedDev & life sciences
Medical device or life sciences marketer working inside MLR review and tired of it being the reason nothing ships
Marketers under pressure
Healthcare marketing leaders whose CEO wants more content but whose legal team historically says no
What the industry is doing about it
The platform
Built for the way healthcare actually works
Approval workflows built for MLR
Multi-stage review, version control, and audit trails designed for legal and compliance teams, not generic marketing tools bolted onto an MLR process.
Sign-off states legal will actually approve
Permissions and process visibility that mirror existing compliance review. Legal can see exactly where every piece is in the workflow.
No surprises at publish time
Every step is traceable and reversible. Marketing and legal aren't fighting on the day a piece is supposed to go live.
Tell me about your team
I'll tailor the walkthrough to where you actually are.
David Kemp is the host of Highway to Health and a content creator on MarketScale. He runs the show himself, and he'll show you what's actually worked for him.