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Weekly B2B content strategy insights, live every Thursday at 10am CT.

B2B Weekly with Tim Maitland is a live weekly show airing Thursdays at 10am CT, focused on how expert-generated content builds B2B communities and drives measurable brand results. Tim Maitland and his guests offer practical guidance for marketers and brand leaders navigating content-driven growth strategies. The channel is a direct resource for B2B professionals evaluating content as a channel.

7 episodes
Channel Brief·B2B Weekly with Tim Maitland · 7 episodes
Updated Aug 17, 2023

Authentic community engagement and content drive B2B growth.

B2B Weekly argues that personal branding, shared storytelling, and strategic adaptation matter more than tactics alone. The channel grounds this in interviews with practitioners across sports, marketing, and industry.

B2B Weekly's core argument is that reputation and audience trust in B2B markets are built through authentic community engagement, personal storytelling, and consistency rather than through transactional marketing alone. The channel supports this by featuring named practitioners, industry veterans, and entrepreneurs who have rebuilt or built brands through participation, shared experiences, and adapted strategies in their fields.

Drawn from Building Your Brand in the B2B World: A Conver… and 2 more →

“Consistency and active participation in discussions enhance personal branding.”

B2B Weekly episode 1: Building Your Brand in the B2B World

By the numbers

$42

return per dollar spent on email marketing

$42

average return per dollar spent on email marketing

1 in 8

U.S. women expected to develop invasive breast cancer lifetime

What the channel argues

InsightCommunity engagement and consistency are foundational to B2B brand reputation.→
DataEmail marketing delivers an average return of $42 per $1 spent.→
InsightOlder professionals bring decades of industry expertise that younger creators cannot replicate.→
InsightPersonal stories and shared experiences build stronger, healthier communities.→
InsightAdapting to change is a continuous requirement in the business landscape.→

What you'll learn

•Email marketing remains a measurable demand-generation tool with strong ROI compared to other channels.
•Former athletes and industry leaders apply sports discipline and consistency principles to B2B brand building.
•Seasoned professionals have untapped potential as authentic content creators because of their real industry experience.
•Shared personal narratives, such as survival stories, can transform business reputation and community cohesion.
•B2B success requires continuous adaptation to evolving market and audience expectations.

What to do about it

→Audit your email marketing stack for list quality and segmentation to approach the $42 return benchmark from Belkins.
→Identify and empower your senior team members to become content creators and thought leaders in your industry.
→Build community engagement into your brand strategy through consistent participation in discussions and platforms relevant to your audience.

Who and what shows up

Johnny Quinn

U.S. Olympian and former NFL athlete

Shared his journey from sports to business, emphasizing consistency and active community participation as keys to personal branding.

Michael Maximoff

Founder of Belkins

Discussed email marketing best practices and the $42 return per dollar spent, positioning email as core to demand generation.

Terry O'Connell

Director of Marketing for MarketScale

Filled in as host and guided discussion on email marketing implementation and demand generation strategy.

Christine Handy

Breast cancer survivor and community builder

Shared a story of resilience and transformative impact through shared experience, illustrating how personal narrative builds community.

Questions this channel answers

Q

How do you build a strong B2B brand reputation?

Through community engagement, consistency, and active participation in discussions within your industry. Johnny Quinn emphasizes that personal branding is strengthened by showing up repeatedly and engaging authentically.

Building Your Brand in the B2B World: A Conversation wit… →
Q

What is the ROI of email marketing for demand generation?

Email marketing generates an average return of $42 for every $1 spent, making it a potent tool for reaching target audiences and generating leads.

Unlock the Power of Email: Insider Tips on Email Marketi… →
Q

Who should be creating content for B2B companies?

Older and seasoned professionals should become content creators because they bring decades of industry expertise and credibility that younger creators cannot replicate.

Unleashing Wisdom: Why Older Professionals Need To Becom… →
Q

How do personal stories strengthen business communities?

Sharing inspiring experiences and personal narratives through social media shapes public discourse and builds stronger, healthier communities by creating transformation and connection.

Purpose in Pain: Christine Handy’s Journey from Survivin… →
Topics:Personal branding and community engagementEmail marketing and demand generationContent creation for industry veteransBrand building through storytelling
Themes:Community and authenticity over transactional tacticsPersonal narrative as business assetContinuous adaptation in competitive markets