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B2B Weekly with Tim Maitland

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Weekly B2B content strategy insights, live every Thursday at 10am CT.

B2B Weekly with Tim Maitland is a live weekly show airing Thursdays at 10am CT, focused on how expert-generated content builds B2B communities and drives measurable brand results. Tim Maitland and his guests offer practical guidance for marketers and brand leaders navigating content-driven growth strategies. The channel is a direct resource for B2B professionals evaluating content as a channel.

7 episodes
Channel Brief·B2B Weekly with Tim Maitland · 7 episodes
Updated Aug 17, 2023

Authentic Community and Personal Brand Drive B2B Growth

B2B Weekly argues that reputation, content creation, and community engagement are measurable business drivers. The channel backs this with founder interviews, marketing metrics, and stories of resilience.

B2B Weekly contends that authentic personal branding and community participation are not soft skills but active revenue engines in the digital economy. The channel supports this through founder interviews, email marketing benchmarks, and stories of professionals who rebuilt their brands through consistent engagement and content creation.

Drawn from Building Your Brand in the B2B World: A Conver… and 2 more →

“Consistency and active participation in discussions enhance personal branding.”

Episode 1: Building Your Brand in the B2B World

By the numbers

$42

return per dollar spent on email marketing

1 in 8

women expected to develop invasive breast cancer in U.S. lifetime

What the channel argues

DataEmail marketing delivers $42 return per dollar spent on average.→
InsightCommunity engagement and consistency are core to building B2B reputation.→
InsightOlder professionals bring decades of industry expertise that drives authentic content.→
InsightPersonal storytelling and shared experiences build stronger, healthier communities.→

What you'll learn

•Email remains one of the highest-ROI marketing channels when executed with demand-generation discipline.
•Former athletes and seasoned executives bring credibility to B2B messaging through authentic community participation.
•Content creators over 40 challenge the myth that only younger voices can build personal brands effectively.
•Trade show spending requires deliberate strategy to justify the investment and measure real outcomes.

What to do about it

→Audit and execute email marketing campaigns with a focus on list segmentation and demand generation; benchmark against the $42:1 return baseline.
→Invest senior professionals and company leaders in consistent, authentic online community participation rather than outsourcing personal branding.
→Develop content strategies that leverage the deep domain expertise of older team members to build trust and authority in your sector.

Who and what shows up

Johnny Quinn

Former U.S. Olympic bobsled athlete (2014) and NFL athlete

Demonstrated how athletes transition to B2B by leveraging community engagement and consistency in personal branding to drive business reputation.

Michael Maximoff

Founder of Belkins

Discussed email marketing best practices and demand generation strategies with B2B Weekly.

Terry O'Connell

Director of Marketing for MarketScale

Filled in as host and led discussion on email marketing effectiveness and implementation.

Questions this channel answers

Q

How does email marketing perform compared to other demand-generation channels?

Email delivers an average return of $42 for every $1 spent, making it a potent tool for reaching target audiences and generating leads when best practices are applied.

Unlock the Power of Email: Insider Tips on Email Marketi… →
Q

Why is personal branding critical in B2B?

Consistency and active participation in community discussions enhance personal branding and build business reputation, particularly for leaders seeking to stand out in the digital economy.

Building Your Brand in the B2B World: A Conversation wit… →
Q

Can older professionals credibly build personal brands and create content?

Yes. Industry veterans who have shaped businesses and developed products for decades bring authentic expertise that younger creators cannot replicate, challenging the misconception that only younger professionals can create credible content.

Unleashing Wisdom: Why Older Professionals Need To Becom… →
Topics:Email marketing and demand generationPersonal branding and community engagementContent creation by senior professionalsTrade show ROIReverse PR
Themes:Community as a business asset, not a side channelPersonal brand and company reputation are inseparable in B2BAuthenticity compounds over time through consistency and participation

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