Skip to content
MarketScale
Demo
Creator Hubs›B2B Weekly with Tim Maitland

B2B Weekly with Tim Maitland

B2B Weekly with Tim Maitland logo

Weekly B2B content strategy insights, live every Thursday at 10am CT.

B2B Weekly with Tim Maitland is a live weekly show airing Thursdays at 10am CT, focused on how expert-generated content builds B2B communities and drives measurable brand results. Tim Maitland and his guests offer practical guidance for marketers and brand leaders navigating content-driven growth strategies. The channel is a direct resource for B2B professionals evaluating content as a channel.

7 episodes
Channel Brief·B2B Weekly with Tim Maitland · 7 episodes
Updated Aug 17, 2023

Authentic community and consistency drive B2B brand growth

B2B Weekly argues that personal reputation, active participation, and purposeful storytelling outperform traditional marketing tactics. Episodes anchor claims in real practitioner experience and measurable returns.

B2B Weekly builds a consistent argument that B2B success depends on authentic personal branding and community engagement, not product-first messaging. This thesis surfaces across episodes featuring athletes-turned-businesspeople, content creators, and demand-generation specialists, each illustrating how consistency, participation, and shared purpose move reputation and revenue in competitive markets.

Drawn from Building Your Brand in the B2B World: A Conver… and 2 more →

“Community engagement is crucial for building a strong business reputation.”

Episode 1: Building Your Brand in the B2B World

By the numbers

$42

ROI per dollar spent on email marketing

1 in 8

women in the U.S. expected to develop invasive breast cancer

What the channel argues

DataEmail marketing delivers $42 return for every $1 spent in B2B demand generation.→
InsightCommunity engagement and active participation in online discussions define personal brand strength in B2B.→
InsightOlder professionals bring decades of industry expertise that younger creators cannot replicate, making them valuable content creators.→
InsightShared personal experiences and stories of resilience build strong, healthy communities and shape public discourse via social media.→
InsightConsistency and continuous adaptation to change are essential for business reputation in evolving B2B landscapes.→

What you'll learn

•Email marketing delivers measurable ROI ($42 per $1 spent) and remains a potent tool for B2B lead generation and demand creation.
•Personal branding in B2B depends on authentic community engagement and consistent, active participation in industry discussions, not celebrity status.
•Older industry veterans possess deep expertise and credibility for content creation that dismantles the misconception that only younger professionals can create authentic B2B narratives.
•Storytelling about resilience, survival, and purpose resonates across large audiences (1 in 8 women develop breast cancer) and builds community through shared experience.
•Trade show ROI and event spending require strategic optimization to avoid wasted budget and ensure return on investment.

What to do about it

→Prioritize email marketing campaigns with multi-touch sequences and measure ROI against the $42-per-dollar benchmark to validate demand generation spend.
→Build your personal brand through consistent, authentic participation in online industry communities, discussions, and forums rather than one-off visibility plays.
→Activate your company's senior subject-matter experts and industry veterans as content creators and speakers to establish credibility and reach audiences skeptical of younger voices.

Who and what shows up

Johnny Quinn

U.S. Olympian and former NFL athlete

Exemplifies the transition from sports to business success through community engagement and personal brand consistency.

Michael Maximoff

Founder of Belkins

Discussed email marketing best practices and demand generation strategies with measurable ROI implications for B2B businesses.

Christine Handy

Breast cancer survivor and community advocate

Demonstrated how personal resilience stories and shared experience build community and shape public discourse on social media.

Tim Maitland

Host, B2B Weekly

Consistently frames discussions around personal branding, community engagement, and authentic B2B positioning across the channel.

Questions this channel answers

Q

How do I build a strong personal brand in B2B?

Through consistent, active participation in community discussions and authentic engagement with your target audience, emphasizing transparency and continuous learning.

Building Your Brand in the B2B World: A Conversation wit… →
Q

What is the ROI of email marketing for B2B demand generation?

Email marketing returns an average of $42 for every $1 spent, making it a potent tool for reaching target audiences and generating leads when implemented with best practices.

Unlock the Power of Email: Insider Tips on Email Marketi… →
Q

Who should create content in B2B marketing?

Older professionals and industry veterans should become content creators, as their decades of experience and deep industry expertise create authentic, credible narratives that younger professionals cannot replicate.

Unleashing Wisdom: Why Older Professionals Need To Becom… →
Q

How does storytelling influence B2B community building?

Sharing personal, inspiring stories and experiences of resilience through social media builds strong communities and shapes public discourse, particularly when those stories resonate with large populations facing similar challenges.

Purpose in Pain: Christine Handy’s Journey from Survivin… →
Topics:Email marketing and demand generationPersonal branding and community engagementContent creation for seasoned professionalsTrade show ROI optimizationStorytelling and resilience in business
Themes:Personal reputation and community over product messagingConsistency and continuous adaptation as competitive advantagesStorytelling and shared purpose as growth drivers

Want a show like this for your brand?

MarketScale produces and distributes branded shows like B2B Weekly with Tim Maitland for B2B companies.

Build your show →