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Weekly B2B content strategy insights, live every Thursday at 10am CT.

B2B Weekly with Tim Maitland is a live weekly show airing Thursdays at 10am CT, focused on how expert-generated content builds B2B communities and drives measurable brand results. Tim Maitland and his guests offer practical guidance for marketers and brand leaders navigating content-driven growth strategies. The channel is a direct resource for B2B professionals evaluating content as a channel.

7 episodes
Channel Brief·B2B Weekly with Tim Maitland · 7 episodes
Updated Aug 17, 2023

Authentic community and reputation drive B2B growth, not tactics alone

B2B Weekly argues that personal brand, community engagement, and shared experience matter more than traditional marketing spend. The channel grounds this claim in interviews with practitioners and measurable outcomes.

B2B Weekly posits that authentic community engagement and personal branding are the foundation of B2B reputation and growth, not email volume or trade show attendance alone. The channel supports this through direct interviews with practitioners who have built business success on consistency, vulnerability, and active participation in their industries, from former athletes to cancer survivors to seasoned professionals entering content creation.

Drawn from Building Your Brand in the B2B World: A Conver… and 3 more →

“Consistency and active participation in online discussions enhance personal branding.”

Episode 1: Building Your Brand in the B2B World

By the numbers

$42

expected return per $1 spent on email marketing

1 in 8

women in US expected to develop invasive breast cancer

What the channel argues

DataEmail marketing delivers $42 return per dollar spent on average.→
InsightCommunity engagement and consistency are core to B2B brand building.→
InsightOlder professionals bring decades of credibility to content creation, countering age-based misconceptions.→
InsightPersonal resilience stories and shared experiences build stronger communities in B2B contexts.→
InsightTrade show spending requires strategic optimization to deliver measurable business results.→

What you'll learn

•Email marketing ROI is substantial and measurable when demand generation tactics are properly applied.
•Transitioning from sports to business success depends on authentic community participation, not celebrity status.
•Experienced professionals have competitive advantage in content creation because of decades of earned expertise.
•Personal stories about adversity and resilience resonate in B2B contexts and build loyal communities.
•Trade show spending is often wasted without clear strategy and measurement frameworks.

What to do about it

→Audit your email marketing campaigns for best-practice implementation and measure return per dollar spent.
→Build or deepen participation in industry communities and online discussions as part of personal brand strategy.
→Create content showcasing your organization's experienced professionals and their domain expertise, not just junior voices.

Who and what shows up

Johnny Quinn

U.S. Olympian, 2014 Olympic bobsled team, former NFL athlete

Demonstrated how personal branding and consistency in community engagement enable business success and reputation building.

Michael Maximoff

Founder of Belkins

Discussed email marketing and demand generation best practices and the measurable ROI of effective implementation.

Christine Handy

Cancer survivor and community builder

Exemplified how personal resilience stories and shared experiences build community in B2B contexts.

Tim Maitland

Host, B2B Weekly

Guides each episode toward the core thesis that authenticity and expertise drive B2B growth.

Questions this channel answers

Q

How do you build a strong business reputation in B2B?

Through community engagement, consistency, and active participation in industry discussions, emphasizing personal branding and authentic relationships over transactional marketing.

Building Your Brand in the B2B World: A Conversation wit… →
Q

What return should you expect from email marketing?

For every $1 spent on email marketing, an average return of $42 is expected when demand generation best practices are implemented effectively.

Unlock the Power of Email: Insider Tips on Email Marketi… →
Q

Can older professionals succeed as content creators?

Yes. Seasoned professionals bring decades of industry experience, credibility, and expertise that younger creators cannot replicate, dismantling the misconception that only young voices create authentic content.

Unleashing Wisdom: Why Older Professionals Need To Becom… →
Q

How do personal stories drive B2B community building?

Sharing inspiring experiences and resilience narratives, such as surviving cancer, creates strong and healthy communities by demonstrating shared humanity and the transformative power of collective support.

Purpose in Pain: Christine Handy’s Journey from Survivin… →
Topics:Personal branding and community engagementEmail marketing and demand generationContent creation for established professionalsTrade show ROI optimizationStorytelling and social proof
Themes:Authenticity and consistency over marketing volumeExperience and credibility as competitive advantagesCommunity-first business development

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