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News, updates, and expert insights from CooperVision.

Global provider of contacts for your eyes: CooperVision provides a great choice for contact lens wearers worldwide. Our offical web site has product information and advice on contact lenses. Follow this channel for the latest from CooperVision: product news, expert perspectives, and updates from the team.

28 episodesVisit website ↗
Channel Brief·CooperVision · 28 episodes
Updated Apr 9, 2026

Innovation and access drive contact lens market transformation

CooperVision's channel argues that sustainable materials, myopia management, and clinical evidence create competitive advantage. Proof: product launches backed by research, practice-building frameworks, and measurable environmental commitments.

CooperVision argues that contact lens success depends on combining material innovation, clinical evidence, and strategic market access. The channel demonstrates this through product launches grounded in research (MiSight 1 day in Japan, MyDay MiSight 1 day in Europe), sustainability initiatives tied to brand promise (MADE BETTER platform with Plastic Bank), and practical frameworks for practices building specialized services (myopia management programs, presbyopia fitting).

Drawn from CooperVision Launches MADE BETTER™ Promise Beg… and 5 more →

“By 2050, nearly half of the world's population could be myopic.”

Dr. Jordan Hamric, cited in ECP Viewpoints podcast

By the numbers

77%

elementary school children estimated myopic in Japan

12%

Japan's share of global contact lens marketplace

300 million+

bottles pulled from oceans via Plastic Bank partnership

1 in 2

children born today could have myopia by age 20

What the channel argues

DataJapan represents 12% of global contact lens market; MiSight 1 day is first authorized for child myopia control there.→
InsightMyDay MiSight 1 day combines silicone hydrogel material with ActivControl Technology for myopia progression slowdown.→
InsightAquaform Technology in Biofinity and MyDay reduces lens dropout rates through enhanced all-day comfort and breathability.→
InsightOne in two children born today could have myopia by age 20, creating urgent intervention window.→
InsightStrategic partnerships with pediatricians and staff alignment are core to launching successful myopia management practice programs.→
InsightCooperVision partnered with Plastic Bank since 2021 to offset plastic footprint by tackling ocean-bound waste in coastal communities.→

What you'll learn

•How myopia prevalence projections create market urgency and clinical necessity for contact lens innovation in pediatric care.
•What material properties (Aquaform, silicone hydrogel) reduce patient dropout and improve long-term wearing success.
•How practices build myopia management programs from acquisition through referral networks and staff engagement rather than marketing alone.
•Why sustainability commitments tied to specific products (MADE BETTER with MyDay) become competitive brand differentiation.
•Which market segments (Japan's 12% share) offer expansion opportunity for first-mover myopia control products.

What to do about it

→Audit your practice's partnerships with pediatricians and primary care referral networks; establish formal referral relationships before launching myopia management.
→If selling daily disposables or specialty lenses, quantify material benefits (comfort, breathability, handling) to differentiate from generics and reduce dropout.
→Integrate sustainability claims into product positioning by tying them to verifiable offsets or responsible sourcing; use Plastic Bank model as proof pattern.

Who and what shows up

Dr. Dale Choi

Founder, Hope Vision Care

Built successful myopia management practice from acquisition with no pediatric base by establishing pediatrician partnerships and staff alignment early.

Marcella McParland

Senior Director Professional Affairs EMEA, CooperVision

Articulated CooperVision's commitment to developing advanced designs that evolve with patients' vision needs across life stages.

Dr. Justin Kwan

Senior Manager Myopia Management, CooperVision

Host of ECP Viewpoints podcast; leads clinical and practice-building conversations on myopia management protocols and market expansion.

Dr. Jennifer Palombi

Director Professional Education and Development for the Americas, CooperVision

Leads content on material science benefits, annual supply sales strategy, and contact lens wearing success factors.

Plastic Bank

Ocean plastic recovery organization

CooperVision partner since 2021 helping offset plastic footprint; 300+ million bottles pulled from oceans with community economic impact.

Questions this channel answers

Q

How can optometrists build a myopia management practice from scratch or within existing adult-focused practices?

Start by establishing referral relationships with pediatricians early, train entire staff on myopia control protocols, and frame myopia management as foundational care rather than an add-on service.

The Business of Myopia Management: How to Set a Firm Fou… →
Q

What material innovations reduce contact lens dropout and improve patient retention?

Aquaform Technology in Biofinity and MyDay families delivers all-day comfort, breathability, and optimal modulus for handling, supporting long-term wearing success across diverse patient types.

Aquaform® Technology: Material Science’s Role in Contact… →
Q

Which geographic markets represent the highest opportunity for myopia control product expansion?

Japan, where 77% of elementary school children are estimated myopic and the market represents approximately 12% of global contact lens sales, became the first authorized market for MiSight 1 day child use.

CooperVision Launches MiSight® 1 day in Japan; Becomes F… →
Q

How should contact lens brands connect sustainability to product strategy?

CooperVision's MADE BETTER platform ties packaging improvements, carbon-efficient manufacturing, and ocean plastic offsets directly to MyDay lenses, making sustainability visible and quantifiable to practitioners and patients.

CooperVision Launches MADE BETTER™ Promise Beginning wit… →
Q

What drives annual supply sales growth and patient loyalty simultaneously?

Streamlined ordering processes, internal practice metrics tracking compliance, patient communication about convenience, and staff training on value propositions strengthen both revenue and patient care relationships.

Podcast: Maximize Profit and Patient Care, Tips for Boos… →
Topics:Myopia management and control in childrenContact lens material science and comfortSustainability and plastic neutralityPractice-building and business strategyDaily disposable and specialty lens design
Themes:Clinical evidence as market entry barrierMaterial science driving patient retentionSustainability as brand and product strategy

Industry context

Childhood myopia management is emerging as a clinical standard of care, with the global market for pediatric myopia control lenses projected to exceed $8 billion by 2030, driven by growing research and evidence-based intervention protocols.

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