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Medical countermeasures protecting people from public health emergencies.

Emergent BioSolutions develops and manufactures medical countermeasures designed to protect people from chemical, biological, radiological, and nuclear threats, as well as infectious disease outbreaks. The company works with governments and health agencies to ensure readiness for public health emergencies before they occur. On MarketScale, Emergent BioSolutions shares content on preparedness policy, manufacturing, and the science behind medical countermeasure development.

4 episodes
Channel Brief·Emergent BioSolutions · 4 episodes
Updated Aug 24, 2023

Addiction stigma blocks care; access unlocks recovery

This channel argues that public perception and accessible tools—not shame—determine whether people seek addiction treatment. It grounds that thesis in personal testimony and a concrete policy win: OTC naloxone.

Emergent BioSolutions' channel contends that stigma and fear are the primary barriers preventing millions from seeking substance use disorder treatment, and that normalizing addiction and removing access barriers can unlock recovery pathways. The content supports this through direct testimony from practitioners like Allie Hunter, who experienced firsthand how lack of knowledge and tools deepened family crisis, and through the tangible policy victory of OTC naloxone, which the channel frames as proof that barrier removal works.

Drawn from Impacting the Stigma and 2 more

People are more likely to follow someone who is authentic, even if they are not always perfect.

Dr. Jen Welter, first woman to coach in the NFL

By the numbers

10

overdoses Allie Hunter's sister survived

What the channel argues

InsightStigma prevents people with addiction from seeking help due to shame and fear of judgment.
InsightFamily members lack tools and knowledge to support loved ones through addiction crises.
InsightOTC naloxone removes barriers and makes lifesaving medication mainstream and accessible to everyone.
InsightNormalizing addiction and providing accessible, affordable resources are necessary to support individuals with substance use disorders.
InsightAuthentic leadership builds trust faster than perfection, especially in breaking through male-dominated fields.

What you'll learn

Shame and isolation are documented barriers to addiction treatment that policy and public perception can address.
Family members of people struggling with addiction often feel helpless without access to education and support tools.
Moving medications like naloxone to OTC status requires sustained collaboration and deliberate barrier removal, not just good intentions.
Authenticity in leadership creates followership more reliably than projecting an image of perfection.

What to do about it

Invest in community education and accessible resources that reduce stigma and equip family members with addiction support tools.
Prioritize OTC accessibility for harm-reduction medications as a proven mechanism to reach people who would not access prescription channels.
Lead teams with authenticity and honesty rather than projection, especially when building trust across underrepresented or skeptical audiences.

Who and what shows up

Allie Hunter

Director, Community Health Solutions

Shared personal experience of helplessness during sister's ten overdoses; now drives work to equip others with support tools she lacked.

Dr. Jen Welter

First woman to coach in the National Football League

Articulates how authentic leadership builds trust and persistence matters in breaking through male-dominated institutions.

Questions this channel answers

Q

What prevents people from seeking addiction treatment?

Stigma, shame, and fear of judgment keep millions from seeking help. People feel ashamed and isolated, and family members fear being judged if they discuss it.

Impacting the Stigma
Q

How can we make addiction treatment more accessible?

Normalize the idea of addiction, reduce stigma, and ensure accessible and affordable resources are available to people who need help.

Impacting the Stigma
Q

What does it take to move a medication to OTC status?

Teamwork, hard work, collaboration, and deliberate focus on accessibility and barrier removal enable products like naloxone to reach mainstream availability.

The Impact of Naloxone OTC
Q

How do you lead through challenge in a male-dominated field?

Lead with authenticity and honesty, be persistent, and recognize that people follow authentic leaders even when they are not perfect.

Leading the Charge
Topics:Substance use disorder stigmaNaloxone OTC accessCommunity health support toolsLeadership and authenticity
Themes:Stigma removal as public health leverBarrier elimination unlocks mainstream adoptionAuthentic leadership drives followership

Industry context

Social stigma remains a significant barrier to substance abuse treatment adoption, according to market analysis projections through 2035.