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Game Changers

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Conversations with executives rewriting the rules of sports and hospitality.

Game Changers is a B2B interview series hosted by Katie Steinberg that brings in executives and operators reshaping how sports organizations and hospitality businesses run. Each episode surfaces the thinking behind bold decisions in venue management, sponsorship strategy, fan engagement, and beyond. Industry professionals follow the show for direct access to the voices driving change in two fast-moving sectors.

1 episode
Channel Brief·Game Changers · 1 episode
Updated Sep 19, 2023

Community and content drive fan loyalty beyond the track

One speedway executive explains why motorsports venues succeed by building engagement far beyond race day itself, grounded in real fan-first operations.

The Game Changers channel argues that modern sports venues win by treating fan experience as a year-round, multi-faceted mission rather than a single event. Texas Motor Speedway, led by Mark Faber, demonstrates this belief through deliberate investment in content, education, and community charitable work that attract and retain fans outside the racetrack.

Drawn from Revving Up the Fan Experience with Mark Faber →

“Motorsports entail much more than track action.”

Mark Faber, EVP and General Manager, Texas Motor Speedway

By the numbers

1

Episode with named speedway executive and strategy

What the channel argues

InsightTexas Motor Speedway prioritizes fan engagement beyond the racetrack itself.→
InsightContent and education initiatives attract new motorsports fans to the venue.→
InsightCommunity and charitable efforts are integral to the Speedway's mission.→

What you'll learn

•Why motorsports venues must build identity and loyalty through year-round programming, not just race weekends.
•How Texas Motor Speedway uses content and education to expand the fan base beyond existing enthusiasts.
•The role of community connection and charitable work in a sports venue's long-term survival and growth.

What to do about it

→Audit your fan engagement calendar: identify opportunities to create content and education between events.
→Map community partnerships and charitable initiatives that align with your venue or brand values.
→Define what 'fan experience' means beyond the primary event; build programs that reinforce it.

Who and what shows up

Mark Faber

EVP and General Manager, Texas Motor Speedway

Articulated the philosophy that motorsports success requires fan engagement far beyond track action, grounded in community and education.

Texas Motor Speedway

Motorsports venue

Demonstrates a decade-long commitment to fan-centric operations, content, and community charitable programs as a core business strategy.

Questions this channel answers

Q

How do sports venues attract new fans to motorsports?

By combining content and education initiatives with fan-first operations that emphasize engagement beyond the racetrack.

Revving Up the Fan Experience with Mark Faber →
Q

What role does community play in a speedway's success?

Community and charitable efforts are integral to the speedway's mission and fan loyalty strategy.

Revving Up the Fan Experience with Mark Faber →
Topics:Fan engagement beyond eventsContent and education initiativesCommunity and charitable programs
Themes:Fan-centric philosophy drives competitive advantageCommunity connection transforms event venues into cultural institutionsYear-round engagement beats single-day focus

Industry context

Sports organizations are shifting from single-game experiences toward year-round digital engagement and stadium-as-hub models that deepen fan connection and loyalty outside traditional game days.

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