

Recognized for Creativity and Innovation
Today, Impact XM is a full-service, experiential marketing agency with global reach. However, that wasn’t always the case. We began as Impact Unlimited, a small exhibit house in the middle of New Jersey started in 1973 before the term experiential marketing ever existed. Over the years, the industry evolved and so did we.

Overcoming Imposter Syndrome: How Event Marketers Can Empower Their True Potential
Overcoming imposter syndrome was part of Courtney Stanley when she made a bold shift in her career at the end of 2019 and early 2020. She decided to pursue the path of entrepreneurship. She is a keynote speaker, event emcee, podcaster, and coach. Her humility is personable, and her approach is empowering. “It’s important to […]

Experiential Experts: Why Representation Matters in the Workforce -Diversity, Equity, and Inclusion
Representation is vital in championing diversity, equity, and inclusion. It ensures diverse voices are heard and valued in all settings, particularly the workplace. By enabling individuals to contribute their unique experiences and perspectives, it fosters an inclusive environment, challenges biases, and promotes equal opportunities for all. While the pandemic may have put a pause on […]

The Creative Process: How to help others create amazing experiences, with Erik McKinney
The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation for […]
