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Pinnacle

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IT services spanning infrastructure, software, and managed support.

Pinnacle is an IT solutions provider that goes beyond hardware resale to deliver professional services, custom application development, managed services, and hosting. Their client base includes organizations that need a technology partner capable of handling both infrastructure and software, not just procurement. The MarketScale channel gives IT decision-makers a closer look at how Pinnacle approaches complex technology engagements across industries.

13 episodes
Channel Brief·Pinnacle · 13 episodes
Updated May 31, 2023

Trust and vendor-agnostic partnerships drive enterprise IT resilience

Pinnacle Business Systems and its partners argue that deep customer understanding, flexible technology choices, and 24/7 support—not vendor lock-in—define modern IT leadership. The channel proves this through client testimonials and industry partnerships.

The Pinnacle channel rests on a single conviction: IT partnerships succeed when vendors prioritize understanding their clients' unique environments over sales velocity, and when technology stacks remain vendor-agnostic rather than locked to a single provider. The content supports this through repeated client testimonials (Keelpoint's $2.8B asset base, Grand River Dam Authority's CIO endorsement) and partner showcases (Arctic Wolf's purpose-built, non-proprietary platform) that demonstrate measurable trust and operational continuity.

Drawn from Pinnacle Makes a Presence at the Arctic Wolf E… and 2 more →

“Pinnacle genuinely cares about his environment, which translates into a heightened sense of security.”

Pedro Serrano, Chief Information Officer, Grand River Dam Authority

By the numbers

$2.8B

assets under management for Keelpoint, Pinnacle client

500,000+

cybercrime incidents reported in one year

30 years

Pinnacle's tenure, evolving from IBM-only to vendor-agnostic

30+

Oklahoma school districts in eSports league partnerships

What the channel argues

InsightArctic Wolf's vendor-agnostic platform integrates seamlessly with existing tools without proprietary lock-in.→
DataKeelpoint, managing $2.8B in assets, relies on Pinnacle for SOC, ITAS, compute, data center, and Azure services.→
DataCybercrime reached over 500,000 reported incidents in a single year, making proactive risk reduction essential.→
InsightMany organizations fail to create data backups, leaving them vulnerable to catastrophic data corruption.→
InsightAxio 360 tailors cybersecurity pitches to specific customer roles and pain points, translating risk into financial terms.→

What you'll learn

•Why vendor-agnostic platform design reduces operational risk and preserves existing technology investments.
•How financial services firms like Keelpoint use managed SOC and cloud services to protect assets at scale.
•Why data backup discipline, not equipment preservation, determines recovery from catastrophic business disruptions.
•How framing cybersecurity as a business risk—not just an IT risk—changes executive decision-making.
•Why IT consulting partnerships are not a luxury for large enterprises but a practical tool for companies of any size.

What to do about it

→Audit your current IT vendor relationships to identify unnecessary proprietary lock-in and evaluate vendor-agnostic alternatives.
→Implement a data backup and recovery plan that prioritizes critical system restoration over equipment preservation.
→Frame cybersecurity investments to leadership in financial risk terms rather than technical compliance language.

Who and what shows up

Scott Jenkins

Representative, Keelpoint Wealth Management

Testified to Pinnacle's support for SOC, ITAS, compute, and cloud services managing $2.8B in assets.

Pedro Serrano

Chief Information Officer, Grand River Dam Authority

Emphasized that Pinnacle's genuine care for his environment and tailored guidance set them apart as a trusted partner.

Britney Bohas

Director of Alliance, Axio

Outlined how to tailor cybersecurity pitches by role and express risk in financial terms for sales effectiveness.

Rob Greggs

Senior Systems Engineer, Arctic Wolf

Framed cybersecurity as a business risk, not just IT risk, and identified APT and other persistent threats as top concerns.

Amber Lawhun

VP of Marketing & Partner Programs, Pinnacle Business Systems

Discussed how Pinnacle evolved from IBM-only solutions 30 years ago to vendor-agnostic services in response to rapid tech change.

Questions this channel answers

Q

What makes a good IT partner different from a vendor?

A good partner genuinely understands your unique environment and provides valuable guidance tailored to your needs, rather than prioritizing sales. Pinnacle and Grand River Dam Authority exemplify this through Pedro Serrano's emphasis on care and security.

How Pinnacle Business Systems Redefines Technology Partn… →
Q

How should organizations approach cybersecurity investment?

Frame it as a business risk with measurable financial impact, not just an IT function. Over 500,000 cybercrime incidents were reported in one year, costing businesses money, time, and reputation.

Protecting Your Company from IT Security Breaches →
Q

Why do data backups matter more than people think?

Many companies overlook backup creation entirely, leaving them unable to recover from catastrophic data corruption. The most reliable recovery path is restoration from backups.

Ensure Your Business’ Future By Protecting Its Past →
Q

How do you sell cybersecurity solutions effectively?

Tailor pitches and demos to the specific pain points and roles of your audience, and express cybersecurity concerns in financial terms rather than technical jargon.

Empowering Sales Teams: Axio 360 and its Unique Perspect… →
Q

Is IT consulting only for large enterprises?

No. Companies of any size benefit from third-party expert help with complex systems or problems, even on small budgets.

4 Reasons to Use an IT Consultant Partner →
Topics:Cybersecurity and threat managementCloud infrastructure and AzureManaged security operations (SOC and ITAS)Data backup and disaster recoveryIT consulting and digital transformation
Themes:Vendor-agnostic resilience over proprietary integrationClient-centric understanding over sales-driven solutionsCybersecurity as measurable business risk, not IT overhead

Industry context

Organizations increasingly prioritize cyber-resilience and rapid incident response over prevention alone, with managed security services growing at 10.52% CAGR as firms enforce zero-trust and compliance reporting requirements.

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