Episodes

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…

Recently, we had the pleasure of having Greg Crumpton – the VP at ServiceLogic Companies, host of the acclaimed ‘Straight Outta Crumpton’ podcast, and author of a newly released book ‘Deep Knowledge’ on UGC for B2B. Greg shared insightful experiences on leveraging user-generated content (UGC) to build brands and foster relationships with thought leaders…

The Power of User-Generated Content Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they call community-generated content (CGC). CGC encapsulates videos, photos, reviews, and social posts, generated by the brand’s community rather than the brand itself. It’s the real world members of the…