Latest: What is happening across MarketScale

MarketScale Newsroom

Software & Technology · Sep 5

AI could raise enterprise IT costs by as much as 75% in less than a decade

Bain sees AI lifting IT costs up to 75% in under a decade. Deloitte, KPMG, DOT and Dell show where spend is shifting: models, control, and infrastructure lead t

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MarketScale Newsroom

Building Management · Sep 5

Building Management

Smart buildings are being judged on avoided downtime, not dashboards

ABB case studies and new facilities research point to the same shift: smart building programs are being judged on avoided downtime, not prettier BMS screens.

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MarketScale Newsroom

Business Services · Sep 5

Business Services

Only 18% track AI ROI, even as agentic AI rolls into professional services

Thomson Reuters Institute and Deloitte data show AI use is widespread, but ROI tracking and agent governance lag. Procurement and outside-counsel terms are beco

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MarketScale Newsroom

Marketing Tech · Sep 5

Marketing Tech

Bombardier’s CoLab deal shows where AI agents need a human sign-off

Bombardier’s multi-year CoLab AI contract and FANUC’s Kitov AI partnership point to a pattern: agents work best when a human approves work before it hits produc

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MarketScale Newsroom

Marketing Tech · Sep 5

Marketing Tech

Consumption-based martech is bringing surprise AI bills to CMO budgets

Gartner data show CMOs put 15.3% of budgets into AI, but only 30% can scale. Usage-based martech is rising, and half of adopters keep renegotiating.

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MarketScale Newsroom

Marketing Tech · Sep 5

Marketing Tech

96% of B2B marketers use AI, but hiring is moving toward judgment and QA roles

New 2026 reports from HubSpot, Demand Gen Report, and AMA agree AI is now baseline. The operational gap is measurement, workflow design, and human QA.

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MarketScale Newsroom

Business Services · Sep 5

CRO hiring is accelerating in 2026, expect tighter pipeline rules and forecast governance

Business Services

CRO hiring accelerated in Q1 2026, according to LinkedIn

LinkedIn said Q1 2026 saw a “significant acceleration” in Chief Revenue Officer appointments. CNBC’s Q1 Housing Market Survey said buyers were more concerned ab

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MarketScale Newsroom

Marketing Tech · Sep 5

Marketing Tech

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester expects most $1M+ B2B transactions to run through digital self-serve in 2025. Influ2 data suggests sales and marketing hand-offs still miss high-inten

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MarketScale Newsroom

Business Services · Sep 5

Business Services

Apollo’s €3bn Bayer deal shows ‘non-control’ financing is spreading to operators

Apollo’s €3bn investment tied to Bayer’s LARC unit points to a playbook: raise big checks without ceding control, now showing up in AI compute and industrial ca

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MarketScale Newsroom

Healthcare · Sep 5

Healthcare

The EU’s MDR delay buys time, but it won’t clear your commissioning bottleneck

The MDR timeline extension shifts EU medtech planning out to 2027–2028. The next constraint is how fast teams can validate and ramp automated lines without “pow

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MarketScale Newsroom

Marketing Tech · Sep 5

Marketing Tech

100% of revenue teams say they use AI, but only 20.6% can show measurable results

Salesloft’s benchmark shows universal AI use in revenue orgs, yet most can’t tie it to measurable outcomes. The same gap is showing up in healthcare revenue cyc

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MarketScale Newsroom

Marketing Tech · Sep 5

Marketing Tech

Forrester set 2027 B2B Summit dates in Phoenix, GTM teams now have to plan for AI search

Forrester’s 2027 B2B Summit heads to Phoenix May 2–4. The practical shift is budgeting for AI-era discovery, measurement, and cross-functional GTM ops now.

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MarketScale Newsroom

Energy · Sep 5

Energy

Lead time is the new design constraint for transformers, breakers, and HV cable

Grid OEMs are adding U.S. capacity for transformers, breakers, and HV cable. For utility buyers, delivery, factory slots, and acceptance testing are now part of

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MarketScale Newsroom

Software & Technology · Sep 5

Software & Technology

CDK puts its built-in CDP inside dealership workflows, not behind another login

CDK’s NADA 2026 launch embeds a customer data platform in DXP, pairing unified profiles with AI summaries, benchmarks, and Open APIs to make data usable at the

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MarketScale Newsroom

Healthcare · Sep 5

Healthcare

HCA’s Q1 was not about volume. It was about coverage and collecting cash

HCA kept 2026 volume guidance, but exchange attrition and uninsured growth are turning payer mix and denials into the operational battleground.

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MarketScale Newsroom

Sports & Entertainment · Sep 5

Sports & Entertainment

30% of high schools have canceled games for referee shortages, AB survey finds

Athletic Business survey data shows officials are the bottleneck in prep sports, while colleges keep building. That’s shifting spending toward flexible systems

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MarketScale Newsroom

Sports & Entertainment · Sep 5

Sports & Entertainment

Cosm’s 700-seat domes make NFL rights run like venue operations

Cosm will show NFL games in its 12K LED domes in Los Angeles and Dallas, forcing venue ops teams to plan like broadcasters.

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MarketScale Newsroom

Business Services · Sep 5

Business Services

The Early Scale: CNBC reports OpenAI's 'Astra' model highlights AI's potential, and risks.

OpenAI’s ‘Astra’ model warns of advanced AI risks. Dell’s $95 billion AI backlog disrupts deployments. European diesel prices surge past $100, straining logistics. B2B leaders must act strategically to navigate these seismic shifts.

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MarketScale Newsroom

Engineering & Construction · Sep 5

Engineering & Construction

HUD’s 24-month mass timber modular project goes after the cost driver: shipping the modules

A HUD-funded Washington State University project is treating transport hardware as part of the structure, a direct response to modular’s logistics cost curve.

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MarketScale Newsroom

Education Technology · Sep 5

Workforce Pell will pay for 8- to 15-week trades programs, starting July 2026

Education Technology

Workforce Pell will cover 8- to 15-week trades programs starting in July 2026

A new Education Department rule opens Pell Grants to short workforce credentials, with tight completion and job-placement metrics that will reshape how employer

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MarketScale Newsroom

Software & Technology · Sep 5

Software & Technology

Dell’s $95B AI backlog is turning AI rollouts into a delivery-date problem

Dell’s reported $95B AI backlog and new AI pricing models are forcing CIOs to plan lead times, capacity, and contracts like supply chain programs.

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MarketScale Newsroom

Software & Technology · Sep 5

Software & Technology

AI is now a DAM governance requirement, not a demo feature

Analyst and peer-rating signals are converging: enterprise DAM decisions in 2026 are being judged by AI fit, governance, and partner access.

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MarketScale Newsroom

Engineering & Construction · Sep 5

Engineering & Construction

Insurance and moisture controls now dictate mass timber schedules

Mass timber can go up a floor a day, but builder’s risk, moisture controls, and prefab lead times are now the real critical path.

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MarketScale Newsroom

Marketing Tech · Sep 4

73% of companies now put RevOps in the C-suite, but 89% still lack goals

Marketing Tech

Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals

Salesloft and Wakefield found 73% of firms now have a C-suite RevOps role. Nearly all see AI ROI, yet strategic mandates and metrics are still muddy.

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Business Services · Sep 4

Business Services

Barry M Putt Jr on the Crafted Journey

Learn how screenwriter Barry M. Putt Jr. built a career across audio drama, film, and theater, and discover resources for aspiring creative writers.

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MarketScale Newsroom

Healthcare · Sep 4

Healthcare

Dental practice exits are turning into multi-year projects, not last-year decisions

Dental Economics and Group Dentistry Now point to a shift: succession, tax structure, and revenue-cycle controls now need 3–5+ years, not months.

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MarketScale Newsroom

Marketing Tech · Sep 4

Marketing Tech

Marketing teams are buying AI before they can govern it

Benchmarks from The CMO Survey, Forrester, and CMI show AI rising on budget lists while governance and fundamentals lag. Plan for measurement, data, and workflo

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MarketScale Newsroom

Building Management · Sep 4

Industrious’ 15 DMV coworking sites test how downtown offices get repurposed

Building Management

Industrious’ 15 DMV coworking sites signal how flex is reshaping office planning

Bisnow reporting points to 3–5 years of lease churn downtown, while Industrious expands in D.C. Operators are rewriting space specs around flexibility.

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MarketScale Newsroom

Marketing Tech · Sep 4

Marketing Tech

100% of revenue teams use AI, but only 20.6% can prove it works

Salesloft’s 2026 benchmark says AI is everywhere in revenue orgs, but most teams still can’t diagnose stalled deals fast enough to turn insight into execution.

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MarketScale Newsroom

Marketing Tech · Sep 4

Marketing Tech

AI is everywhere in marketing, but data and hiring plans still lag

New 2026 research from HubSpot, Demand Gen Report, and the AMA shows AI adoption is near-universal. The harder work is governance: data visibility, brand qualit

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What is happening across MarketScale right now.

AI could raise enterprise IT costs by as much as 75% in less than a decade

Smart buildings are being judged on avoided downtime, not dashboards

Only 18% track AI ROI, even as agentic AI rolls into professional services

Bombardier’s CoLab deal shows where AI agents need a human sign-off

Consumption-based martech is bringing surprise AI bills to CMO budgets

96% of B2B marketers use AI, but hiring is moving toward judgment and QA roles

CRO hiring accelerated in Q1 2026, according to LinkedIn

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

See the platform in 20 minutes.

Apollo’s €3bn Bayer deal shows ‘non-control’ financing is spreading to operators

The EU’s MDR delay buys time, but it won’t clear your commissioning bottleneck

100% of revenue teams say they use AI, but only 20.6% can show measurable results

Forrester set 2027 B2B Summit dates in Phoenix, GTM teams now have to plan for AI search

Lead time is the new design constraint for transformers, breakers, and HV cable

CDK puts its built-in CDP inside dealership workflows, not behind another login

HCA’s Q1 was not about volume. It was about coverage and collecting cash

30% of high schools have canceled games for referee shortages, AB survey finds

What is actually working in B2B content.

Cosm’s 700-seat domes make NFL rights run like venue operations

The Early Scale: CNBC reports OpenAI's 'Astra' model highlights AI's potential, and risks.

HUD’s 24-month mass timber modular project goes after the cost driver: shipping the modules

Workforce Pell will cover 8- to 15-week trades programs starting in July 2026

Dell’s $95B AI backlog is turning AI rollouts into a delivery-date problem

AI is now a DAM governance requirement, not a demo feature

Insurance and moisture controls now dictate mass timber schedules

Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals

How Bose Professional turned an experience center into a content engine.

Barry M Putt Jr on the Crafted Journey

Dental practice exits are turning into multi-year projects, not last-year decisions

Marketing teams are buying AI before they can govern it

Industrious’ 15 DMV coworking sites signal how flex is reshaping office planning

100% of revenue teams use AI, but only 20.6% can prove it works

AI is everywhere in marketing, but data and hiring plans still lag